Summary
Overview
Work History
Education
Skills
Certification
Skills And Technical Proficiencies
Languages
Timeline
Generic

Nina Martinez

Louisville,KY

Summary

Results-driven Senior Vice President for Enrollment Management with 20+ years of leadership experience. Drives enrollment growth and develops strategic marketing initiatives. Fosters high-performance culture and collaborates with senior leadership teams. Expert in data-driven decision-making, student retention, recruitment processes, and budget management. Builds strong relationships to enhance student experience and promote institutional success. Proven track record of driving strategic initiatives and delivering impactful results. Skilled in fostering team collaboration and navigating complex challenges. Known for strategic planning, financial management, and operations oversight. Valued for reliability, adaptability, and results-oriented approach.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Senior Vice President for Enrollment Management

Sullivan University
01.2013 - Current
  • Stakeholder Engagement & Relationship Building
  • Student Success & Retention
  • Change Management & Process Optimization
  • Cross-functional Collaboration
  • Policy & Compliance
  • Lead and oversee the university's enrollment management division, including Admissions, Financial Aid, and Student Retention teams
  • Collaborate closely with academic leaders, faculty, and senior administration to develop strategic enrollment plans that meet institutional goals and foster a diverse and engaged student body
  • Utilize data analytics to assess performance, drive continuous improvement, and ensure alignment with university priorities
  • Manage enrollment budgets and develop cost-effective strategies to meet enrollment targets while maintaining high standards of service and student support
  • Key Achievements:
  • Increased overall enrollment by 15% over [X] years through targeted recruitment strategies, partnerships, and enhanced marketing initiatives
  • Implemented data-driven strategies that improved student retention by 3% within 5 years, focusing on academic support and personalized student outreach
  • Spearheaded a university-wide digital marketing campaign that resulted in an 8% lead to contact conversion
  • Reduced expenses by eliminating purchased leads, saving the company $1.2 M annually, while maintaining a steady volume of organic leads
  • Established strong relationships with community partners, local businesses, and high school counselors to increase recruitment from diverse student populations

Director of Admissions | Associate Vice President of Enrollment Management

Sullivan University
01.2000 - 01.2013
  • Led the admissions team in executing recruitment strategies, managing enrollment activities, and driving targeted marketing campaigns
  • Developed and maintained relationships with key external partners and stakeholders, ensuring alignment with the university's mission and values
  • Collaborated with senior leaders to create and implement enrollment strategies and improve retention and student satisfaction
  • Key Achievements:
  • Successfully met or exceeded enrollment targets each year by optimizing lead generation, follow-up processes, and admissions strategies
  • Played a key role in the design and implementation of new student retention programs
  • Managed recruitment events and regional outreach programs, increasing brand visibility and attracting a diverse pool of applicants
  • Strengthened relationships with high schools, community colleges, and other partners to create pathways for underserved students

Education

Master of Business Administration -

Sullivan University
Louisville, KY

Bachelor of Science - Human Resource Leadership

Sullivan University
Louisville, KY

Skills

  • CRM Systems (Salesforce, Velocify)
  • Google Analytics & Marketing Tools
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Project Management Tools
  • Strategic leadership
  • Policies and procedures
  • Operational excellence
  • KPI tracking
  • Staff development

Certification

  • Leadership Development Program - CECU
  • Dale Carnegie Leadership

Skills And Technical Proficiencies

  • CRM Systems (Salesforce, Velocify)
  • Google Analytics & Marketing Tools
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Project Management Tools

Languages

French
Professional Working
German
Professional Working
Slovenian
Native or Bilingual

Timeline

Senior Vice President for Enrollment Management

Sullivan University
01.2013 - Current

Director of Admissions | Associate Vice President of Enrollment Management

Sullivan University
01.2000 - 01.2013

Bachelor of Science - Human Resource Leadership

Sullivan University

Master of Business Administration -

Sullivan University

Similar Profiles

CREATE PROFILE
Nina Martinez