Dynamic leasing and marketing professional with proven success at Pacifica Resort Style Living, excelling in customer relationship management and event planning. Skilled in utilizing Salesforce CRM to enhance lead conversion and drive occupancy rates. Adept at fostering communication between homeowners and HOAs, ensuring seamless project transitions and high satisfaction levels.
Overview
4
4
years of professional experience
Work History
Leasing/Marketing Agent
Pacifica Resort Style Living
Boynton Beach
03.2024 - Current
Conducted property tours for prospective residents, showcasing amenities and promoting available units to increase occupancy rates.
Managed the full leasing process, including application screening, lease preparation, and move-in coordination.
Responded promptly to inquiries via phone, email, and walk-ins to ensure a high level of customer satisfaction and lead conversion.
Utilized CRM and property management software (e.g., Yardi, AppFolio, Salesforce) to track leads, manage follow-ups, and update records.
Created and distributed marketing materials, including flyers, online listings, and social media posts to generate leads and build brand awareness.
Maintained up-to-date knowledge of market trends and competitor offerings to adjust pricing strategies and promotional efforts.
Planned and executed marketing events such as open houses and resident appreciation days to increase engagement and retention.
Ensured compliance with Fair Housing regulations and company leasing policies.
HOA and Status Coordinator
Florida Window and Door
Lake Worth Beach, FL
11.2021 - 03.2024
Prepare and submit Architectural Modification Application packets by compiling required documents.
Communicate with HOAs and property managements to secure approvals and relay information to homeowners.
Use Microsoft Office to manage documentation and serve as a liaison between company and clients.
Handle high call volumes to provide status updates on manufacturing timelines or project transitions.
Guide homeowners through permit document signing and notarization processes.
Appointment Coordinator / Confirmation and Quality
11.2020 - 11.2021
Scheduled in-home appointments for sales representatives based on customer needs and representative routes.
Educated homeowners on window options and coordinated suitable product presentations.
Managed both inbound and outbound calls to confirm appointments and gather lead information.
Entered detailed customer information into Salesforce and followed scripts to maintain consistency.
Education
High School Diploma -
Santaluces
01.2020
Skills
Customer Relationship Management
Appointment Scheduling
Microsoft Office (Word, Excel, Outlook)
Salesforce CRM
Document Preparation & Notarization Support
Communication & Interpersonal Skills
Time Management & Multitasking
HOA & Property Management Liaison Experience
Event planning
Social media marketing
Marketing analytics
Timeline
Leasing/Marketing Agent
Pacifica Resort Style Living
03.2024 - Current
HOA and Status Coordinator
Florida Window and Door
11.2021 - 03.2024
Appointment Coordinator / Confirmation and Quality