Summary
Work History
Education
Certification
Skills
Timeline
Work Availability
Software
BusinessAnalyst
Nina Morgan

Nina Morgan

Summary

A strategic marketing professional experienced in establishing lasting brand presence in both global and domestic pharmaceutical markets. Demonstrated success in matrix organizations and developing creative solutions that address unmet customer needs both patient and health care professional. Passionate about making disease state information accessible to many audiences. Demonstrated success in translating complex clinical information to diverse audiences with creativity and ease across diverse and complex therapeutic categories. Key strengths: critical thinking, clinical agility, creativity, collaboration.

Work History

SENIOR PRODUCT MANAGER, SINUVA Sinus Implant

Medtronic
08.2023 - Current
  • Developed and executed sampling program for specialty sales force
  • Developed content for patient and professional audiences for use across broad marketing mix which included Omnichannel including SEO optimization, sales aids, web, digital and social media promotion
  • Represents organization as a primary contact for downstream marketing activities for a pharmaceutical product - SINUVAsinus implants for CRSwNP
  • Developed and delivered SINUVA communication plan and promotional strategy
  • Messaging, positioning, and pricing strategies for the product within global markets and segments
  • Develops SINUVA sinus communication plan and promotion strategy
  • Developed and delivered SINUVA Sales Training including clinical, sales messaging for office sales managers and area sales

SENIOR PRODUCT MANAGER, YUTIQ

Eyepoint Pharmaceuticals
Boston
05.2022 - 04.2023
  • Developed content for patient and professional audiences for use in a broad multimedia mix which included SEO optimization, sales aids, web, digital and social media promotion
  • Managed Physicians Speakers Bureau with external agencies

SENIOR PRODUCT MANAGER, HDV- Patient

Gilead
San Francisco
01.2022 - 05.2022
  • Executed tactics and initiatives to support launch efforts of novel drug rare in rare disease category for FDA filing - pre commercial launch phase
  • Created content for patient website and brand promotional sales aids
  • Developed strategic and tactical execution of brand plan of action(POA)

CUSTOMER SUCCESS MANAGER/Digital Marketing – Diabetes

INDEGENE
Princeton
04.2020 - 01.2022
  • Developed brand strategy resulting in consistent share gain and achievement of organizational revenue goals
  • Collaborated with external business partners to manage established brands strategic and tactical plan
  • Developed content for patient and professional audiences for use across broad marketing mix which included broad multimedia including SEO optimization, sales aids, web, digital and social media promotion
  • Managed overall Brand P & L and brand performance aligned with brand and payor strategies
  • Managed all aspects of alliance partner relationships, including coordination of strategy and execution plans
  • Shaped new marketing processes and committees for shared customer and organizational projects

Global, Sr Product Manager – KYMRIAH Cell and Gene Therapy CAR T Therapy

NOVARTIS ONCOLOGY
New Hanover
10.2019 - 04.2020
  • Provided strategic leadership and tactical actions to successfully drive CAR-T growth and develop strategy for future indications
  • Collaborated with global and regional leadership to enable effective tactical implementation of brand promotion and medical education strategies
  • Provided marketing and project management support for global HCP conferences and congresses
  • Developed and executed global brand digital treatment platforms for HCPs and patient websites
  • Partnered with country marketing teams to implement key digital tactics in their respective countries

Global, Sr. Product Manager Orthopedics & Tissue Technologies - PriMatrix

INTEGRA LIFESCIENCES
Plainsboro
08.2019 - 03.2020
  • Developed strategic market initiatives and execution of tactical plans for in and outpatient patient populations
  • Developed digital tools, branded video clinical podcasts, branded web content, KOL podcast planning
  • Collaborated with Sales and Sales Training to develop and deliver brand content for new hire orientation
  • Provided key knowledge base for marketing procedures and actively mentors others in marketing related areas

Brand Manager, Acute Care Mature Brands NEMBUTAL, XOPENEX, AMICAR

AKORN Pharmaceuticals
Lake Forest
01.2012 - 01.2017
  • Met or exceeded brand objectives on $200 M brand portfolio (retail and institutional)
  • Developed and delivered sales training which included complex disease state content and sales approach for professional audiences
  • Managed generic pricing, distribution, and contract negotiations to maximize profitability in a matrix environment
  • Developed convention strategies and tactical execution for generic and branded products for professional congresses and conventions

Marketing Consultant

VECTORHEALTH
San Francisco
01.2009 - 01.2012
  • Developed client-side strategic and tactical medical marketing support and project management for companies in biotech, pharmaceutical, medical device, and IT software industries
  • Assisted clients in developing commercial product promotional strategy, life cycle planning, promotional mix, sales training materials, life cycle planning and readiness for Sunshine Act reporting

Global, Group Marketing Manager, Renal Division, Peritoneal Dialysis Solutions

BAXTER HEALTHCARE CORPORATION
McGaw Park
01.2006 - 01.2008
  • Directed implementation and execution of strategic global market initiatives and tactical plans aligned with business objectives and budget in a matrix environment
  • Launched devices in Western Europe and Japan
  • Led and managed cross functional Project Support Teams which provided support for post product development and global expansion
  • Conceptualized and developed first Global Solutions Summits to provide sales training for clinical sales force
  • Established strategic processes and framework for product lifecycle by: Collaborated with R&D and clinical to review portfolio to determine market appropriateness and reformulation of PD Solutions for market readiness
  • Led conceptualization and development of Global Strategy for PD Solutions business:

Education

MBA -

Pepperdine University
Malibu, CA

BSN -

Bradley University
Peoria, IL

Certification

RN, WI-165530-030

Skills

  • Competitive market analysis
  • Market penetration strategy
  • Strategic planning
  • Cross functional leadership
  • Product lifecycle management

Timeline

SENIOR PRODUCT MANAGER, SINUVA Sinus Implant

Medtronic
08.2023 - Current

SENIOR PRODUCT MANAGER, YUTIQ

Eyepoint Pharmaceuticals
05.2022 - 04.2023

SENIOR PRODUCT MANAGER, HDV- Patient

Gilead
01.2022 - 05.2022

CUSTOMER SUCCESS MANAGER/Digital Marketing – Diabetes

INDEGENE
04.2020 - 01.2022

Global, Sr Product Manager – KYMRIAH Cell and Gene Therapy CAR T Therapy

NOVARTIS ONCOLOGY
10.2019 - 04.2020

Global, Sr. Product Manager Orthopedics & Tissue Technologies - PriMatrix

INTEGRA LIFESCIENCES
08.2019 - 03.2020

Brand Manager, Acute Care Mature Brands NEMBUTAL, XOPENEX, AMICAR

AKORN Pharmaceuticals
01.2012 - 01.2017

Marketing Consultant

VECTORHEALTH
01.2009 - 01.2012

Global, Group Marketing Manager, Renal Division, Peritoneal Dialysis Solutions

BAXTER HEALTHCARE CORPORATION
01.2006 - 01.2008

MBA -

Pepperdine University

BSN -

Bradley University

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Microsoft Office

VEEVA

Workfront

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Nina Morgan