Nina Butler
St. Leonard,MD
Summary
Accomplished Marketing & Development professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Overview
19
19
years of professional experience
Work History
Director of Sales and Marketing
Asbury Solomons
Solomons, MD
07.2022 - Current
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
- Hired, led and inspired 4-person sales team to highest sales levels via training, modeling, support and financial incentives.
- Achieved admission, and payor-mix goals. Meets short and long-term target account goals.
- Evaluated leads obtained through direct referrals, lead databases and cold calling.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Director of Marketing and Development
Southern Maryland Community Network, Inc.
Prince Frederick, Maryland
09.2019 - 07.2022
- Leveraged industry trends and competitive analysis to improve marketing campaign performance.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Generated new business by developing special projects for existing and prospective customers.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Worked with Executive Director and Human Resources to coordinate marketing activities focused on successful promotion of Mental Health Services .
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Tri-County market to maximize outreach.
- Collaborated with the Board of Directors ,including the Board fundraising committee, in development.
- Updated web pages and social media profiles with engaging and current content.
- Coordinated with prospective donors to receive corporate sponsorships and initiate matching gift campaigns to achieve funding goals.
Director of Volunteer Services
SMTCCAC, Inc
Hughesville, MD
11.2016 - 09.2019
- Identified and secured funds for program operations, expansion, and continuation.
- Formulated and implement recruitment, selection, placement and recognition of volunteers and interns.
- Managed delivery of social services for 100 vulnerable residents in need of companion and respite assistance.
- Resolved problems and delivered solutions by collaborating with government funding entities, the Corporation for National and Community Services and other local government agencies.
- Consulted with local government representatives to understand community needs and strategic response plans.
- Implemented marketing initiatives, including online advertising to generate interest from individuals and businesses.
- Trained new volunteers and assisted with completing job tasks.
Hospital Liaison/Director of Provider Relations
Mid-Atlantic Healthcare, Restore Health Rehabilitation Center
White Plains, MD
02.2015 - 10.2016
- Responsible for promoting core and specialty services to the physician community.
- Provided support services in all functional areas of sales including the utilization of affiliate services, cultivating and strengthening referral activities by implementing and promoting professional services.
- Identified target markets in accordance with organizational strategy utilizing familiarity with hospital operations and existing reporting, tools.
- Interpreted current physician referral patterns, trends, and financial margins, ensuring that sales resources are optimized.
- Strategized and implemented ways to improve transitions for future patients.
- Manged portfolio of over 200 accounts in DC, MD, and VA .
- Serve as a sales representative and sales manager for Mid-Atlantic Healthcare.
- Collaborate on the development and execution of sales strategies and tactics to create referrals for all Maryland Mid-Atlantic Healthcare facilities.
- Met productivity goals by prioritizing tasks, using internal resources and using CRM software.
- Worked with managers to develop service improvement initiatives.
Patient Care Representative
Home Call Home Health
Waldorf, MD
09.2014 - 02.2015
- Conducted 15-30 sales call per day to area physicians, hospitals, and other healthcare professionals.
- Conducted educational in-services to promote home care services.
- Created and maintain a consistent and efficient territory planner.
- Updated account information in CRM (customer relationship management) software.
- Frequent traveling to designated territory to include Southern Maryland, District of Columbia, and VA facilities.
- Responsible for multi-account referral client base.
- Maintained budget and expenses with corporate expense account.
- Created and maintained strategic business and marketing plan.
- Obtained patient address, insurance information, contact information and medical history.
Social Services Director/ Legal Guardian Rep/Sales Marketing
Charlotte Hall Veterans Home
Charlotte Hall, MD
04.2005 - 08.2014
- Prepared and assisted veterans with Advance Directives and Financial Power of attorney documents.
- Assisted attorneys with resident interviews for guardianship.
- Provided supervision over four social service case managers.
- Educated staff regarding the role of the social services in the facility and the psychosocial needs of the veterans and their families/significant others including the problems of aging and disability.
- Managed department and resident mental health/ancillary services budget and expenses.
- Marketing/Sales travel attending conferences/events to promote facility.
- Set up promotional items with facility brand and logo.
- Developed relationships with vendors/clients for facility.
- Developed and Conducted walk through tour of facility.
- Conducted community outreach and engagement activities to obtain additional program resources.
Education
Master of Science - Healthcare Management
Colorado Technical University
Colorado Springs, CO04.2022
Bachelor of Science - Liberal Arts, Social Work & Psychology
Coppin State University
Baltimore, MD08.2002
Skills
- Strategic Planning
- Marketing campaign management
- Competitive Analysis
- Brand-building strategies
- Contract negotiation
- Referral Management
- Email campaigns
- Special events
- Recruitment
- Partnership Development
- Project Management
- B2B Marketing
- Networking
Timeline
Director of Sales and Marketing
Asbury Solomons
07.2022 - Current
Director of Marketing and Development
Southern Maryland Community Network, Inc.
09.2019 - 07.2022
Director of Volunteer Services
SMTCCAC, Inc
11.2016 - 09.2019
Hospital Liaison/Director of Provider Relations
Mid-Atlantic Healthcare, Restore Health Rehabilitation Center
02.2015 - 10.2016
Patient Care Representative
Home Call Home Health
09.2014 - 02.2015
Social Services Director/ Legal Guardian Rep/Sales Marketing
Charlotte Hall Veterans Home
04.2005 - 08.2014
Master of Science - Healthcare Management
Colorado Technical University
Bachelor of Science - Liberal Arts, Social Work & Psychology
Coppin State University
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