Nina Osborn

• Manage the setup, activation, and optimization of paid search campaigns in Google Ads and Performance Max, ensuring alignment with client marketing objectives and performance goals.

• Monitor paid search campaign performance and identify optimization opportunities through ongoing analysis of conversion metrics, channel performance, and search visibility.

• Analyze performance across paid search, paid social, email, direct mail, and traditional media channels to identify trends and improve marketing effectiveness.

• Develop recurring campaign performance reports and present actionable insights to internal stakeholders and clients to support data-driven decision making.

• Produced recurring marketing performance reports utilizing Google Ads, Google Analytics 4, and Excel to identify campaign optimization opportunities.

• Analyzed paid search, social, television, and email campaign performance to uncover trends, improve targeting strategies, and maximize marketing ROI.

• Partnered with cross-functional stakeholders to communicate campaign performance findings, attribution insights, and strategic recommendations.

• Developed executive-level presentations translating large datasets into actionable business insights that informed marketing strategy and campaign planning.

• Produced and presented analytical reports to executive-level employees, translating 500,000+ lines of data across various datasets into clear insights and actionable recommendations.
• Interpreted data and analyzed results using statistical techniques to provide ongoing reports that identified trends or patterns from Excel, Salesforce Marketing Cloud, Google Ads, and Google Analytics.
• Coordinated with leadership teams and directors to translate data into analytical insights, recommending strategies for content, campaign effectiveness, tools, messaging, and tactics.

• Managed keyword research, selection, bid optimization, and campaign performance monitoring for 300+ Amazon Sponsored Ads products, increasing search visibility and sales performance.
• Evaluated keyword performance data and search trends to identify optimization opportunities and improve campaign effectiveness.
• Created recurring performance reports tracking traffic, conversion rates, sales volume, and customer engagement metrics.