Daria Shynkarenko
Reston, Virginia, United States,USA
Summary
- Experienced leader specializing in growing product teams with a strong background in Sales and Financial Services domains
- Passionate about solving complex customer problems, diving deep into users' pain points, and ruthlessly prioritizing the most impactful areas for improvement
- Focused on delivering outcomes over outputs
- Proven track record of delivering initiatives from the high-level idea to the go-to-market plan
Overview
20
20
years of professional experience
Work History
Product Director
Inveniam
03.2023 - Current
- Spearheaded product development processes, managing the full Software Development Life Cycle (SDLC), including feature discovery, backlog management (Jira), and collaboration with five engineering teams to deliver high-impact product features.
- Led the development of the "Data Lab" system component, overseeing the integration of data inputs, data structuring, and output delivery, while managing its lifecycle from ideation to successful implementation.
- Conducted user and client interviews to gather critical insights, driving data-informed product decisions and feature prioritization to enhance product development and user experience.
- Established efficient product development workflows, coordinating with cross-functional teams and preparing for PI planning using the SAFe methodology.
- Managed cross-team communication to ensure timely feature releases, collaborating closely with sales management to align product updates with business needs.
- Mentored and developed a team of five Product Owners, guiding them in effective product development practices to ensure successful delivery of product goals.
- Worked closely with C-level management and stakeholders to align product vision with business objectives, defining roadmaps and prioritizing initiatives that drive product innovation and development.
Product Manager
SalesLoft (Contract Via Dev.Pro)
01.2022 - 02.2023
- Drive development strategy and lead the product development team focused on the Workflow Automation product surfaces (Sales domain)
- Consistently conduct problem discovery using multiple data sources: customer interview insights, NPS surveys, customer requests, loss analysis, product analytics
- successfully launched workflow playbooks that decreased time to value for the customers by 20% and improve user boarding speed by 25%
- decreased an amont of support tickets by 15% by revisiting approach to automation rules by conducting UX audit and identifying the most error-prone places in the process
- Conduct UX research Interviews to validate proposed solutions with the customers and customer services teams
- Collaborated with Data Analysts to perform cohort analysis that identified opportunity to increase Workflow Automation usability by 20%
- Use Looker to gather such metrics as adoption, usage and success to measure product surface health overall, as well as success of the specific release
- Develop a Product Requirements Document (PRD)
- Work collaboratively with multiple cross-functional stakeholders to create, refine, and scope the requirements
- Maintain a prioritized backlog of user stories, product enhancements, defects, and technical debt items
- Collaborate with Product designer to develop feasible and valuable UX solutions to the identified problems
- Drive creation of team KPIs, feature kick-off meetings, regular backlog refinement sessions, consistently support team during the implementation phase
- Develop, manage, and communicate the product roadmap aligned with the core product strategies
Product Manager
Inveniam (Contract Via Dev.Pro)
04.2019 - 01.2022
- Lead the product from the discovery phase to delivery to market (Financial Services domain)
- Introduced cutting edge technologies in the product: Blockchain, AI
- Created product management department from scratch (6 product managers)
- Setup and maintained product management processes according to SAFe 5.1
- Created and maintained the main product artifacts: Vision, User Personas, Value Streams, Roadmap, Team Backlog
- Build and communicate strategic product roadmap
- Investigate customer pain points and the why behind them through customer interviews and data analysis
- Maintain development backlog and ensure seamless feature implementation
- Navigate ambiguous and highly complex feature requests from the internal stakeholders
- Create a brief for go-to-market teams to ensure a successful launch of the new features
- Create success criteria for the launched features and set up a regular process of tracking and measuring the defined criteria
Senior Product Owner (Senior Business Analyst)
Securrency (Contract Via Dev.Pro)
09.2018 - 03.2019
- Focused on building critical features upfront in order to identify constraints and technical challenges.
- Lead the backlog refinement of features and user stories and ensure delivery teams are prepared to meet sprint deadlines
- Driving the product development life cycle - Writing product specifications, testing new features, managing beta programs, creating documentation, and supporting existing products
- Working with Software and Quality Engineering to facilitate product feature development
- Working with engineering, support, sales, and high-profile partners to investigate and resolve product issues
- Conducting market research – Gathering feedback from customers and analyzing the market landscape
- Delivering enhancements to existing products
Senior Product Owner (Contact Via GlobalLogic)
Medavante-ProPhase
03.2017 - 08.2018
- Work closely with the subject matter experts to understand the business needs and conduct requirements elicitation and analysis
- Requirements documentation (business needs, user stories, use cases)
- Collaborate with Dev and QA teams during requirements implementation
- Perform impact analysis of the new features on the existing functionality
- Gather customer feedback after the releases and make proposals for the further improvements
Product Owner (Business Analyst)
Stemsc Software Company
09.2015 - 02.2017
- Gather, analyze and document customer requirements (trading of satellite communications)
- Prepare visual models and the description of the customer business processes
- Creating UI/UX prototypes of the desktop and mobile application and validate them with the end users (Axure)
- Translate business requirements into technical requirements for the development team
- Requirements clarification and dev team support throughout the development cycle
- Conduct user acceptance testing
Early Experience - Corporate Credit Analyst
Bank
07.2004 - 03.2015
- Conducted financial review of customer lines of credit by assessing company financials and initiating credit application reviews
- Assessed credit risk and analyzed financial statements
- Analyzed customer data such as financial statements to determine level of risk involved for extending credit
- Sales engagement of new loan clients
- Presentations and trainings for clients and colleges
- Studied in Visa Business School CEMEA Region, Macedonia, Skopje, 2006
Education
Master of Finance -
The Institute of Banking
09.2005
Skills
- End-to-End Product Development: Expertise in managing the entire product lifecycle from ideation to delivery, navigating complex requirements
- Program Management: Skilled in coordinating large-scale product initiatives, ensuring alignment with business goals
- Problem and Solution Discovery: Proven ability to identify user pain points and generate impactful solutions during the discovery phase
- Roadmap Management: Experience in defining, refining, and managing product roadmaps to align with business strategy
- Backlog Prioritization: Expertise in prioritizing product backlogs to maximize value and ensure timely delivery
- Requirements Documentation: Proficient in capturing and translating complex product requirements into actionable documentation
- Process Improvement: Adept at optimizing product development processes for greater efficiency and quality
- Cross-team Communication & Alignment: Strong communicator, skilled at aligning cross-functional teams, stakeholders, and engineering resources
- ProductBoard: Expertise in leveraging ProductBoard for customer insights processing and feature prioritization
- Mixpanel, Looker: Proficient in using Mixpanel and Looker for product analytics, driving data-informed decisions
Timeline
Product Director
Inveniam
03.2023 - Current
Product Manager
SalesLoft (Contract Via Dev.Pro)
01.2022 - 02.2023
Product Manager
Inveniam (Contract Via Dev.Pro)
04.2019 - 01.2022
Senior Product Owner (Senior Business Analyst)
Securrency (Contract Via Dev.Pro)
09.2018 - 03.2019
Senior Product Owner (Contact Via GlobalLogic)
Medavante-ProPhase
03.2017 - 08.2018
Product Owner (Business Analyst)
Stemsc Software Company
09.2015 - 02.2017
Early Experience - Corporate Credit Analyst
Bank
07.2004 - 03.2015
Master of Finance -
The Institute of Banking
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