Daria Shynkarenko
Reston, Virginia, United States,USA
Summary
- Experienced leader specializing in growing product teams with a strong background in Sales and Financial Services domains
- Passionate about solving complex customer problems, diving deep into users' pain points, and ruthlessly prioritizing the most impactful areas for improvement
- Focused on delivering outcomes over outputs
- Proven track record of delivering initiatives from the high-level idea to the go-to-market plan
Overview
20
20
years of professional experience
Work History
Product Director
Inveniam
Reston, VA
03.2023 - Current
- Spearheaded product development processes, managing the full Software Development Life Cycle (SDLC), including feature discovery, backlog management (Jira), and collaboration with five engineering teams to deliver high-impact product features.
- Led the development of the "Data Lab" system component, overseeing the integration of data inputs, data structuring, and output delivery, while managing its lifecycle from ideation to successful implementation.
- Conducted user and client interviews to gather critical insights, driving data-informed product decisions and feature prioritization to enhance product development and user experience.
- Established efficient product development workflows, coordinating with cross-functional teams and preparing for PI planning using the SAFe methodology.
- Managed cross-team communication to ensure timely feature releases, collaborating closely with sales management to align product updates with business needs.
- Mentored and developed a team of five Product Owners, guiding them in effective product development practices to ensure successful delivery of product goals.
- Worked closely with C-level management and stakeholders to align product vision with business objectives, defining roadmaps and prioritizing initiatives that drive product innovation and development.
Product Manager
SalesLoft (Contract Via Dev.Pro)
Kharkiv, Ukraine
01.2022 - 02.2023
- Drive development strategy and lead the product development team focused on the Workflow Automation product surfaces (Sales domain)
- Consistently conduct problem discovery using multiple data sources: customer interview insights, NPS surveys, customer requests, loss analysis, product analytics
- successfully launched workflow playbooks that decreased time to value for the customers by 20% and improve user boarding speed by 25%
- decreased an amont of support tickets by 15% by revisiting approach to automation rules by conducting UX audit and identifying the most error-prone places in the process
- Conduct UX research Interviews to validate proposed solutions with the customers and customer services teams
- Collaborated with Data Analysts to perform cohort analysis that identified opportunity to increase Workflow Automation usability by 20%
- Use Looker to gather such metrics as adoption, usage and success to measure product surface health overall, as well as success of the specific release
- Develop a Product Requirements Document (PRD)
- Work collaboratively with multiple cross-functional stakeholders to create, refine, and scope the requirements
- Maintain a prioritized backlog of user stories, product enhancements, defects, and technical debt items
- Collaborate with Product designer to develop feasible and valuable UX solutions to the identified problems
- Drive creation of team KPIs, feature kick-off meetings, regular backlog refinement sessions, consistently support team during the implementation phase
- Develop, manage, and communicate the product roadmap aligned with the core product strategies
Product Manager
Inveniam (Contract Via Dev.Pro)
Kharkiv, Ukraine
04.2019 - 01.2022
- Lead the product from the discovery phase to delivery to market (Financial Services domain)
- Introduced cutting edge technologies in the product: Blockchain, AI
- Created product management department from scratch (6 product managers)
- Setup and maintained product management processes according to SAFe 5.1
- Created and maintained the main product artifacts: Vision, User Personas, Value Streams, Roadmap, Team Backlog
- Build and communicate strategic product roadmap
- Investigate customer pain points and the why behind them through customer interviews and data analysis
- Maintain development backlog and ensure seamless feature implementation
- Navigate ambiguous and highly complex feature requests from the internal stakeholders
- Create a brief for go-to-market teams to ensure a successful launch of the new features
- Create success criteria for the launched features and set up a regular process of tracking and measuring the defined criteria
Senior Product Owner (Senior Business Analyst)
Securrency (Contract Via Dev.Pro)
Kharkiv, Ukraine
09.2018 - 03.2019
- Focused on building critical features upfront in order to identify constraints and technical challenges.
- Lead the backlog refinement of features and user stories and ensure delivery teams are prepared to meet sprint deadlines
- Driving the product development life cycle - Writing product specifications, testing new features, managing beta programs, creating documentation, and supporting existing products
- Working with Software and Quality Engineering to facilitate product feature development
- Working with engineering, support, sales, and high-profile partners to investigate and resolve product issues
- Conducting market research – Gathering feedback from customers and analyzing the market landscape
- Delivering enhancements to existing products
Senior Product Owner (Contact Via GlobalLogic)
Medavante-ProPhase
Kharkiv, Ukraine
03.2017 - 08.2018
- Work closely with the subject matter experts to understand the business needs and conduct requirements elicitation and analysis
- Requirements documentation (business needs, user stories, use cases)
- Collaborate with Dev and QA teams during requirements implementation
- Perform impact analysis of the new features on the existing functionality
- Gather customer feedback after the releases and make proposals for the further improvements
Product Owner (Business Analyst)
Stemsc Software Company
Kharkiv, Ukraine
09.2015 - 02.2017
- Gather, analyze and document customer requirements (trading of satellite communications)
- Prepare visual models and the description of the customer business processes
- Creating UI/UX prototypes of the desktop and mobile application and validate them with the end users (Axure)
- Translate business requirements into technical requirements for the development team
- Requirements clarification and dev team support throughout the development cycle
- Conduct user acceptance testing
Early Experience - Corporate Credit Analyst
Bank
Kharkiv, Ukraine
07.2004 - 03.2015
- Conducted financial review of customer lines of credit by assessing company financials and initiating credit application reviews
- Assessed credit risk and analyzed financial statements
- Analyzed customer data such as financial statements to determine level of risk involved for extending credit
- Sales engagement of new loan clients
- Presentations and trainings for clients and colleges
- Studied in Visa Business School CEMEA Region, Macedonia, Skopje, 2006
Education
Master of Finance -
The Institute of Banking
09.2005
Skills
- End-to-End Product Development: Expertise in managing the entire product lifecycle from ideation to delivery, navigating complex requirements
- Program Management: Skilled in coordinating large-scale product initiatives, ensuring alignment with business goals
- Problem and Solution Discovery: Proven ability to identify user pain points and generate impactful solutions during the discovery phase
- Roadmap Management: Experience in defining, refining, and managing product roadmaps to align with business strategy
- Backlog Prioritization: Expertise in prioritizing product backlogs to maximize value and ensure timely delivery
- Requirements Documentation: Proficient in capturing and translating complex product requirements into actionable documentation
- Process Improvement: Adept at optimizing product development processes for greater efficiency and quality
- Cross-team Communication & Alignment: Strong communicator, skilled at aligning cross-functional teams, stakeholders, and engineering resources
- ProductBoard: Expertise in leveraging ProductBoard for customer insights processing and feature prioritization
- Mixpanel, Looker: Proficient in using Mixpanel and Looker for product analytics, driving data-informed decisions
Timeline
Product Director
Inveniam
03.2023 - Current
Product Manager
SalesLoft (Contract Via Dev.Pro)
01.2022 - 02.2023
Product Manager
Inveniam (Contract Via Dev.Pro)
04.2019 - 01.2022
Senior Product Owner (Senior Business Analyst)
Securrency (Contract Via Dev.Pro)
09.2018 - 03.2019
Senior Product Owner (Contact Via GlobalLogic)
Medavante-ProPhase
03.2017 - 08.2018
Product Owner (Business Analyst)
Stemsc Software Company
09.2015 - 02.2017
Early Experience - Corporate Credit Analyst
Bank
07.2004 - 03.2015
Master of Finance -
The Institute of Banking