Nina Vukicevic
Santa Cruz,CA
Summary
Results-driven operations and strategy leader with 5+ years of experience optimizing processes, scaling operations, and driving initiatives. Expert in leveraging data, Lean methodologies, and technology to enhance efficiency and growth. Proven track record in leading projects from conception to execution, managing stakeholders, and implementing scalable solutions. Passionate about continuous improvement, enhancing client experience, and fostering high-performing teams to deliver measurable impact.
Overview
9
9
years of professional experience
Work History
Operations Manager
Common Roots Farm
01.2020 - Current
- Company Overview: Common Roots Farm is a non-profit farm engaging people with disabilities through farm skills training, internships, environmental education, gardening, and micro-enterprise opportunities
- As operations manager, I led overall strategy and project execution for farm operations, such as our direct-to-customer sales, crop production systems, volunteer management, and marketing
- Drove a 40% revenue increase and 30% operational efficiency improvement as measured by lower production cost per unit.
- Spearheaded project management efforts across multiple departments, ensuring seamless cross-functional collaboration, achieving 95% on-time project completion.
- Introduced the RACI framework for decision making, streamlining communication and reducing decision making time.
- Implemented process improvement initiatives by introducing LEAN methodologies, leading to streamlined and standardized operations and a cost reduction of 20% as measured by reduced labor time across farm tasks.
- Developed a structured risk management approach that led to regular risk assessments, diversification strategies, and contingency planning.
- Established wholesale accounts and value-added product production, leading to a 20% reduction in waste
- Created an onboarding and cross-training program for staff and volunteers.
- Designed and launched a customer retention strategy, including customer perks and discounts, which led to a 25% increase in repeat customers.
- Managed strategic planning for events, executing 10+ high-impact experiences with 100% on-time delivery, budget adherence, and guest satisfaction.
- Directed CRM and project management tool integration, lowering labor costs by 15%.
- Launched an online marketplace, increasing direct-to-customer sales by 55%.
- Provided strategic planning support, driving 25% services growth by developing new programs such as cooking classes and Garden Club.
- Led data analysis initiatives to refine branding and marketing strategies, including A/B testing, leading to a 20% relative increase in conversion rate for online sales and donations.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
Business Strategy Consultant
Common Roots Farm
03.2016 - 12.2019
- Provided strategic planning support, driving 25% services growth by developing new programs such as cooking classes and Garden Club.
- Led cross-functional project teams, fostering collaboration among diverse stakeholders to ensure timely delivery of key milestones within budget constraints.
- Led data analysis initiatives to refine branding and marketing strategies, including A/B testing, leading to a 20% relative increase in conversion rate for online sales and donations.
Operations & Product Manager
ArmedinaUSA
01.2016 - 12.2019
- Company Overview: Armedina is an international health product supplier. As Operations and Product manager, I led the establishment of their US distribution network. Notable achievements include:
- Managed end-to-end strategic operations, overseeing planning, sales, marketing, and branding, resulting in a 30% revenue increase.
- Led data analysis initiatives, improving operational efficiency by 20% by streamlining order fulfillment processes.
- Developed and executed marketing strategies, ensuring 100% brand compliance and contributing to a 25% relative increase in conversion rate through improved checkout flow and A/B tested pricing strategies.
- Coordinated design meetings and decisions with internal departments and teams.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
Education
Bachelor's Degree - Agricultural Business
California Polytechnic State University
San Luis Obispo, CA05.2016
Skills
- Strategic Planning & Business Growth
- Project Management & Execution
- Data-Driven Decision Making
- KPI Tracking and Analysis
- Process Optimization
- Tech Integration (CRM, Mondaycom, Asana, Google Workspace)
- Cross-Functional Collaboration
- Stakeholder Engagement
- Change Management
- Adaptability
- Client Experience & Retention Strategies
- Team Leadership & Development
- Problem-solving
Languages
English
Native or Bilingual
Serbian
Native or Bilingual
Timeline
Operations Manager
Common Roots Farm
01.2020 - Current
Business Strategy Consultant
Common Roots Farm
03.2016 - 12.2019
Operations & Product Manager
ArmedinaUSA
01.2016 - 12.2019
Bachelor's Degree - Agricultural Business
California Polytechnic State University
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