NINA M. GAINOR
Charlotte,NC
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in creative strategy, entrepreneurship, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives. Looking to obtain an Account Management and/or Brand Strategist role. Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams of account managers. Skilled in creative strategy, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
12
12
years of professional experience
Work History
Account Executive
Syneos Health
06.2021 - Current
- Collaborate with internal teams to develop account strategy
- Implement progressive SOPs and new pipeline structures in efforts to enhance forecast accuracy and overall revenue growth
- Research RFP indications, brainstorm strategy, and determine pricing for BDM proposals
- Conduct day-to-day internal and external client meetings
- Produce and present bi-weekly campaign performance analysis using data-driven insights via PowerBI and Google Analytics
- Collect key creative assets for campaigns including but not limited to branded assets, guidelines, site lists and protocol
- Draft creative brief, domain name, target lists, and provide image selection for client's landing page, banners, and email marketing items.
- Train and mentor new Account Managers on pre and post sale SOPs
- Manage sales cycle totaling ~ $3MM via Hubspot
- Conduct integrated sales presentations to illustrate value of product or service and tailor call-to-action.
- Leverage CRM (Salesforce) to collect, organize and manage sales data and customer information.
- Qualify leads, build relationships and execute sales strategies to drive new business.
- Strengthen internal and external client relationships with proactive and collaborative approach to managing needs.
VIP Seating Sales Manager
Live Nation Entertainment
05.2018 - 10.2020
- Implemented new marketing strategies to enhance the client experience for Premium Seating members and increase Premium Seating ticket holder sales
- Created email marketing campaigns via Salesforce Marketing Cloud
- Founded #MOOD; monthly Spotify playlist developed to highlight music of artists performing within venue throughout month
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented and enforced new hospitality standards
- Collaborated with Food and Beverage Management to redesign food & beverage menu on quarterly basis
- Designed celebratory packages and gifts for VIP guests
- Established Night of show pricing for upsell opportunities
- Assisted with event planning for Premium Seating members
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Recruited, interviewed and hired employees
- Prepared payroll reports for management or accounting purposes
- Prepared all Night of Show revenue reports
- Handled event ticket sales and revenue tracking
- Supervised event staff and volunteers for over 500 concerts
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Spa Assistant Manager
The Mandarin Oriental Hotel Group
05.2011 - 05.2018
- Ensured Forbes 5 Star Standards were upheld via providing exceptional customer service, efficient operations, and relaxing and rejuvenating experiences for guests
- Oversaw calendar to manage team schedule and keep shifts appropriately staffed.
- Developed and implemented marketing and promotional strategies to increase awareness of spa and attract new customers.
- Inspected spa stock, identifying shortages, replenishing items and maintaining consistent spa inventory.
- Recommended spa treatments and services, boosting sales and bringing in new clientele.
- Handled high priority clients while managing day-to-day activities of spa and employees to maximize profits.
- Trained and supervised spa staff on best practices, sales techniques and customer service.
- Conducted internal audits of spa finances and completed basic accounting functions to maintain accurate records.
- Maintained front desk workstation by keeping it clean and organized.
- Maximized efficiency through time management and staff supervision to boost productivity.
- Led spa tours for new members to familiarize guests with services provided.
- Greeted spa guests warmly to create positive first impression of establishment.
- Recorded product sales into spa's weekly income report.
- Utilized promotions, print and digital marketing to attract new clients.
- Oversaw upkeep of entire facility and notified maintenance for service repairs.
Education
Bachelor of Arts - Music Business- Marketing
Berklee College of Music
Boston, MASkills
- Microsoft Suite: Word, One Note, Powerpoint, Outlook,
- Excel Google Suite
- Sharepoint
- PowerBI
- Wrike
- Adobe Pro
- WeTransfer
- Hubspot
- Monday
- Salesforce Marketing Cloud
- Research and Strategy
- Payroll, ABIMM ESS
- Website Design, Squarespace
- Stripe, E-Commerce
- B2B Sales
- Sales Operations
- Management
- Certification, Behavioral Science
- Business Development
- Marketing Strategy Implementation
- Prospecting and Cold Calling
- Proposal Generation
- Interpersonal Skills
- Marketing Management
- Client Campaigns
- Client Relationship-Building
- Customer Seating
- Strong Presentation Skills
- Research and Analysis
- Business Service Management
- Verbal and Written Communication
- Sales Strategies Implementation
- Payroll Preparation
- Product and Service Sales
Timeline
Account Executive
Syneos Health
06.2021 - Current
VIP Seating Sales Manager
Live Nation Entertainment
05.2018 - 10.2020
Spa Assistant Manager
The Mandarin Oriental Hotel Group
05.2011 - 05.2018
Bachelor of Arts - Music Business- Marketing
Berklee College of Music
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