Summary
Overview
Work History
Education
Skills
Websites
Timeline
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NIRANJAN RAO ULLAL

Bangalore,India

Summary

Strategic and results-oriented leader with over 10 years of experience in digital transformation, reporting governance, and operational excellence across global marketing organizations. Proven ability to lead high-performing teams, delivering BI dashboards, media performance reports, and analytics solutions for clients. Power BI, Tableau, RPA, and Agile frameworks. Adept at aligning cross-functional teams, managing SLAs, and driving continuous process improvements through automation and data insights.

Overview

11
11
years of professional experience

Work History

Sr. Manager, Global Process Automation

CJ, Publicis Groupe
07.2024 - Current
  • Lead a global team of 15+ automation specialists and BI developers to deliver enterprise-wide reporting and analytics solutions.
  • Established reporting governance for campaign metrics and change management across multiple business units.
  • Standardized report delivery and introduced SLA monitoring frameworks, achieving 95% on-time performance.
  • Collaborated with the client and media ops teams to prioritize tasks and resolve escalations efficiently.
  • Supported campaign data analysis and dashboard creation using Power BI, driving faster decision-making.

Manager, Business Excellence & Automation

CJ, Publicis Groupe
10.2022 - 07.2024
  • Mentored a high-performing reporting and analytics team supporting top-tier clients in digital media.
  • Rolled out standardized reporting formats and dashboards across 3 regions, improving data accuracy and delivery speed.
  • Introduced dynamic team load-balancing strategies to improve resource efficiency and SLA compliance.
  • Partnered with media and planning leads to address reporting discrepancies and ensure data integrity.

Team Lead, Business Excellence & Automation

CJ, Publicis Groupe
01.2021 - 10.2022
  • Scaled a 2-member team to a 10-member center of excellence, building SOPs and reporting processes from the ground up.
  • Designed and implemented automated dashboards using Power BI and SQL for campaign health and operational KPIs.
  • Improved cross-team collaboration with Agile sprint frameworks, boosting productivity and transparency.

Senior Digital Advertising Analyst

CJ, Publicis Groupe
12.2019 - 01.2021
  • Managed campaign reporting and performance insights for enterprise clients.
  • Automated reporting processes using VBA and Excel, reducing turnaround time by 50%.
  • Co-created data pipelines with data science teams to support predictive and performance analytics.

Sr. Ad Operations Specialist

Yahoo! Inc.
06.2016 - 12.2019
  • Managed digital ad campaigns across multiple platforms for optimal performance.
  • Developed comprehensive reports using advanced Excel functions and data visualization tools.
  • Collaborated with cross-functional teams to ensure timely ad delivery and execution.
  • Developed Standard Operating Procedures for new hires, reducing training time by 35%.
  • Increased night shift efficiency by 25% through mentoring and workflow management optimization.
  • Monitored advertising campaign delivery, and conducted post-campaign analysis for continuous improvement.
  • Collaborated with international teams to set up B2B campaigns, and meet performance targets.
  • Utilized ad operations tools to monitor inventory and troubleshoot technical issues.

Ad Operations Specialist

Yahoo! Inc.
09.2014 - 06.2016
  • Collaborated with creative teams to optimize ad content and design.
  • Reviewed advertising copy for accuracy prior to launch or publication.
  • Provided technical support to clients regarding ad placement and optimization issues.
  • Created media campaigns and analytics reports to inform account managers.
  • Maintained compliance with IAB standards, and adapted to changing advertiser needs through continuous learning.

Education

Executive Program - Product Management and Digital Transformation

IIT Guwahati

Bachelor of Engineering - Electrical and Electronics

Visvesvaraya Technological University

Skills

  • Data Analytics and Language: Power BI, Cognos, Tableau, Looker Studio, SQL, Python (basic), Visual Basic/Macro
  • Project and process management: Jira, MS Project, Figma, Miro, Drawio, Lucidchart, Visio
  • Cloud and CRM: AWS, SharePoint, Salesforce
  • AI & Automation: Firebase, Lovable, Stitch, Claude, Gemini, GPT, Power Apps, Power Automate (UiPath equivalent), AWS App Studio, Advanced Excel, Power Query, Power Pivot, RPA, Office 365 Expert

Timeline

Sr. Manager, Global Process Automation

CJ, Publicis Groupe
07.2024 - Current

Manager, Business Excellence & Automation

CJ, Publicis Groupe
10.2022 - 07.2024

Team Lead, Business Excellence & Automation

CJ, Publicis Groupe
01.2021 - 10.2022

Senior Digital Advertising Analyst

CJ, Publicis Groupe
12.2019 - 01.2021

Sr. Ad Operations Specialist

Yahoo! Inc.
06.2016 - 12.2019

Ad Operations Specialist

Yahoo! Inc.
09.2014 - 06.2016

Executive Program - Product Management and Digital Transformation

IIT Guwahati

Bachelor of Engineering - Electrical and Electronics

Visvesvaraya Technological University

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