Niranjana N T
Summary
Results-driven professional with over 3+ years of experience in media sales, brand solutions, and client relationship management within the Disney Star India business development team. Collaborated cross-functionally to execute impactful marketing campaigns and optimize operational efficiency across Linear TV and OTT Platform-Hotstar. Passionate about leveraging creativity, analytical skills, and leadership to deliver effective solutions that enhance customer satisfaction. Highly skilled in building strong client relationships and agency relations, consistently exceeding performance targets through effective teamwork.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Channel Sales Executive - Advertising Sales- Asianet
The Walt Disney Company India, Disney Star
12.2022 - Current
- Company Overview: https://www.disneystar.com/
- Managed a diverse portfolio of key vendor accounts across retail Jewellery-Bhima Jewels, FMCG giants like Intergrow Brands (Kitchen Treasures), AV Thomas, BFSI leader Muthoot Finance, consumer appliances brand V-Guard, and many more, driving 57% revenue growth
- Onboarded and launched ad campaigns on Asianet and Hotstar, achieving a 40% increase in digital campaign performance through integrated TV + digital packages for impact shows
- Led successful media planning for Star Singer Season 9, delivering a 35% ROI improvement for brand clients
- Delivered 57% revenue growth and 99% target achievement through innovative strategies and personalized client solutions
- Proven ability to drive business growth with a 20% increase in client retention through strategic management, negotiation, data-driven decision-making, and root cause analysis for advertising performance optimization
- Demonstrated project management expertise by leading 30+ end-to-end campaigns, collaborating with 10+ clients and national agencies, while developing customized marketing strategies resulting in a 25% uplift in customer satisfaction
- Successfully acquired and onboarded new clients by engaging in strategic outreach, including cold calling, industry events, and online channels, driving a 50% sales growth and high client satisfaction
- Delivered market intelligence, contributing to a 15% improvement in operational efficiency through collaboration with cross-functional teams and developing best practices
- Delivered market insights for continuous campaign optimization, resulting in a 20% reduction in campaign errors while managing key accounts with a hands-on approach to ensure client satisfaction and resolve critical challenges
- Https://www.disneystar.com/
Content Writer
Malabar Group (Malabar Gold & Diamonds)
08.2022 - 11.2022
- Company Overview: https://www.malabargroup.com/
- Developed high-impact content for digital platforms, increasing engagement by 25% and aligning with brand strategy and stakeholder objectives
- Analyzed social media trends and customer insights to optimise content creation, boosting brand visibility by 30%
- Collaborated with the marketing team to produce effective copy for 10+ campaigns, contributing to a 15% increase in customer conversions
- Identified areas of improvement in content strategy, recommending solutions that resulted in a 20% improvement in content performance
- Worked cross-functionally with design, marketing, and strategy teams to generate 5+ innovative content ideas monthly, strengthening brand messaging
- Https://www.malabargroup.com/
Business Development Executive
Angle Belearn Education PVT LTD
04.2021 - 05.2022
- Company Overview: https://www.anglebelearn.com/
- Spearheaded business development through targeted social media ads, driving a 40% increase in client acquisition over a 12-month period
- Analyzed campaign performance and assisted in creating monthly reports, contributing to strategic decisions that improved ad spend ROI by 25%
- Created and managed visual content for social media, leading to a 50% increase in social media engagement and a 20% increase in lead conversions
- Collaborated with the marketing director to execute data-driven strategies, optimizing marketing performance and client satisfaction by 30%
- Drove a 35% increase in repeat business by optimizing lead nurturing strategies and executing high-performing ad campaigns
- Https://www.anglebelearn.com/
Education
PGDM - MARKETING - Advanced Digital Marketing and Communication
MICA- The School of Ideas
01.2023
MA - ENGLISH AND COMPARATIVE LITERATURE
PONDICHERRY UNIVERSITY
01.2022
BA - ENGLISH LANGUAGE AND LITERATURE
COLLEGE OF APPLIED SCIENCE, Institute of Human Resources Development
01.2020
Skills
- Digital selling
- Brand partnerships
- Revenue growth
- Campaign management
- Client onboarding
- Agency relations
- Sales Strategy
- Customer Engagement
- Consumer Insights
- Campaign planning
- Marketing Analytics
- Social Media Marketing
- SEM
- Content Marketing
- Relationship building
- Strategic Partnerships
- KPI Management
- Content writing
- Creative solutions
- Brand engagement
- Performance analysis
- Media planning
- Data analysis
- Performance Optimization
- Project Management
- Root Cause Analysis
- Cross-Functional Collaboration
- Campaign Optimization
- Performance Metrics
- Market Intelligence
- Strategic Selling
- Objection Handling
- Solution Selling
- Advanced MS Excel
- PowerPoint
- Outlook
- Data Management Tools
- CRM Tools
- Ad Platforms
- Financial Analysis
- Strategic partnerships
- Channel development
- Deal structuring
Certification
- Building the Digital Humanities, Western Sydney University
- Advanced Sales Training Program, Juno School of Business
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Malayalam
Native or Bilingual
Tamil
Full Professional
Timeline
Channel Sales Executive - Advertising Sales- Asianet
The Walt Disney Company India, Disney Star
12.2022 - Current
Content Writer
Malabar Group (Malabar Gold & Diamonds)
08.2022 - 11.2022
Business Development Executive
Angle Belearn Education PVT LTD
04.2021 - 05.2022
MA - ENGLISH AND COMPARATIVE LITERATURE
PONDICHERRY UNIVERSITY
BA - ENGLISH LANGUAGE AND LITERATURE
COLLEGE OF APPLIED SCIENCE, Institute of Human Resources Development
PGDM - MARKETING - Advanced Digital Marketing and Communication
MICA- The School of Ideas
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