Nirosh Jayakumar
Buffalo,NY
Summary
Experienced business and marketing technology professional with robust analytical skills and proven track record in driving impactful decisions. Strong focus on team collaboration, adaptable to changing needs, and consistently delivers results. Expertise in data analysis, process improvement, and stakeholder engagement, coupled with keen ability to translate complex data into actionable insights. Reliable and goal-oriented with commitment to excellence in every project.
Overview
12
12
years of professional experience
Work History
Business Analyst
Hodgson Russ LLP
12.2024 - Current
- Analyzed business processes to identify areas for improvement and optimize operations in Marketing and Martech.
- Led campaign strategy for all marketing initiatives.
- Led marketing automation initiatives to streamline marketing and data collection processes.
- Collaborated with cross-functional teams to develop data-driven recommendations and solutions.
- Created detailed documentation (SOPs) for business requirements, process flows, and user stories.
- Utilized data visualization tools (Tableau, Dealcloud, Adobe Indesign, Excel) to present findings and support strategic decision-making.
- Mentored junior analysts in best practices for data analysis, data hygiene, and reporting techniques.
- Conducted market research to inform business strategies and identify growth opportunities.
- Improved overall adoption of CRM, ERM, and business intelligence reporting.
- Sat on the AI tech committee to help govern compliant and effective use of generative AI in the firm.
- Helped improve SEO within our CMS.
- Eliminated reporting issues with GA4 through an AI debugger tool, which helped the firm observe accurate web traffic data.
- Developed agentic AI through the use of Microsoft Copilot, which helped streamline RFP creation, analyses of data, and guided the marketing group with competitive analyses.
- Standardized service nomenclature to align firm services with industry standards.
- Collaborated with IT to integrate, optimize, and automate data across the tech stack via iPaaS tools.
- Co-led an initiative that overhauled the firm's intranet, giving all users access to important firm news, benefits, directory, and FAQs.
Data and Business Analytics Advisor, IT
Hodgson Russ LLP
09.2022 - 12.2024
- Led cross-functional teams to develop and implement strategic initiatives in the firms CRM, ERM, and Email Marketing tools.
- Developed training materials to enhance staff understanding of policies and procedures, improving compliance rates significantly.
- Advised stakeholders on best practices for process improvement, resulting in streamlined workflows and reduced redundancies.
- Conducted comprehensive analyses to identify trends and inform decision-making
- Mentored junior marketing and data specialists, fostering skill development and promoting a collaborative team environment.
- Conducted in-depth market research to identify emerging trends, enabling clients to capitalize on new investment opportunities.
Specialty Services and Escalations Coordinator, QC
Solidifi US Inc
01.2022 - 07.2022
- Led a team of highly skilled appraisers and middle managers in operational and escalation services for Private Bank, High Net Worth and Capital Markets clients. Forecasted for demand, quality assurance and agility of services via analysis of big data through usage of Jaspersoft, Qlik Sense, and Excel software. Steered and mentored cross-functional teams by orchestrating training programs and delivering exceptional guidance. Streamlined operational escalation paths and processes by planning and executing new operational programs. Served as initial escalation point for presidential escalations.
- Solidifi is a public SAAS company operating as a third party for residential appraisals, title settlement and network management services. Solidifi works with 60 of the top 100 lenders in the USA.
- Selected Accomplishments:
- Reduced turn time of all appraisal services through usage of KPIs, coaching of appraisers, and iterative performance testing of geographical panels.
- Introduced new competitive turn time in major service areas through optimization of geographical panel of appraisers.
- Automated critical daily, monthly and quarterly reporting through usage of Jaspersoft reporting and excel.
Account Manager – Client Services
Solidifi US Inc
04.2019 - 01.2022
- Primary contact point for communicating issues of lenders and private banking customers with members of the residential valuation paradigm. Bolstered professional relationships and enhanced client experience by drafting and updating automated performance reports to facilitate transactions on all products and minimize pipeline costs. Guided contract negotiation efforts during restructuring of contract.
- Solidifi is a public SAAS company operating as a third party for residential appraisals, title settlement and network management services. Solidifi works with 60 of the top 100 lenders in the USA.
- Selected Accomplishments:
- Envisioned and devised a top-tier quote tool for improving customer experience, resulting in decreasing costs by $250/valuation on orders worth $3M+ as well as optimizing client margin degradation with average of 5%.
- Conducted high-level data analysis and ground-level strategy refinement via regression analysis and demand forecasting to guide improvement of services and products.
- Successfully maintained pipeline activities by reducing chances of revisions/rework and improving quality of products.
Regional Manager – Operations
Solidifi US Inc
09.2016 - 04.2019
- Delivered efficient valuation services to 60 out of 100 top lenders in the USA by strengthening relationships with 300 residential appraisers based in Minneapolis, Saint Paul, Kansas City, Wichita, Omaha, Saint Louis, Tulsa, Oklahoma City, Little Rock, and Fayetteville. Interviewed, hired, and trained 80+ active appraisers into panel rotation for boosting organizational productivity. Conducted periodic performance calls for coaching and improving appraisers’ performance following KPIs.
- Solidifi is a public SAAS company operating as a third party for residential appraisals, title settlement and network management services. Solidifi works with 60 of the top 100 lenders in the USA.
- Selected Accomplishments:
- Optimized YoY margins, client on-time percentage, and turn-around time by 50%, 30%, and 46% respectively through iterative research and testing of customary and reasonable fees and turn time.
- Maximized number of appraisal orders by optimizing panel strength and presenting geographical performance to upper management and client services.
Credentials Specialist – Compliance
Solidifi US Inc
12.2014 - 09.2016
- Followed state and federal regulatory board regulations while evaluating and auditing field agent credentials and products. Leveraged project management tools to ensure seamless execution of daily processes. Utilized Adobe Creative Suite for designing and deploying prospective field agent applications. Underpinned COO and Chief Appraisers in planning and implementing internal audit initiatives. Informed major lenders regarding compliance processes in critical RFP phases. Confirmed validity of EIN and SSN numbers and reduced heavy fines from IRS and other regulatory boards by uncovering and troubleshooting thousands of erroneous field agent W-9s.
- Solidifi is a public SAAS company operating as a third party for residential appraisals, title settlement and network management services. Solidifi works with 60 of the top 100 lenders in the USA.
- Selected Accomplishments:
- Achieved new sales quota by initiating and executing compliance protocol and due diligence practices.
- Lessened data entry time by building an efficient appraiser onboarding application through Adobe Creative Suite.
Marketing Intern
SunSpin Media
05.2014 - 08.2014
- Collaborated with the design team and senior management to enhance creative products and service offerings. Engaged new clients through proactive cold calling. Designed stationeries, enhanced images, created vectors, built compelling marketing strategy through the use of Adobe Creative Suite and Microsoft Excel.
- SunSpin Media is a design agency specializing in graphic design, printing and social media marketing.
- Selected Accomplishments:
- Filmed a short–Old Western x Film Noir–film for the 48 hour film festival.
- Developed SEO strategies for a new client; enhancing organic traffic by 10% in one month.
Education
Master of Business Administration -
University At Buffalo
Buffalo, NY05-2022
Bachelor of Arts - Cultural Anthropology
University At Buffalo
Buffalo, NY05-2014
Skills
- Data analysis
- Microsoft Office Suite
- Project management
- User acceptance testing
- Business process improvement
- Database management
- CRM systems
- Tableau
- Competitive analysis
- Agile methodologies
- Market research
- Data visualization
- Adobe Creative Suite proficiency
- IPaaS
- Process optimization
Websites
Timeline
Business Analyst
Hodgson Russ LLP
12.2024 - Current
Data and Business Analytics Advisor, IT
Hodgson Russ LLP
09.2022 - 12.2024
Specialty Services and Escalations Coordinator, QC
Solidifi US Inc
01.2022 - 07.2022
Account Manager – Client Services
Solidifi US Inc
04.2019 - 01.2022
Regional Manager – Operations
Solidifi US Inc
09.2016 - 04.2019
Credentials Specialist – Compliance
Solidifi US Inc
12.2014 - 09.2016
Marketing Intern
SunSpin Media
05.2014 - 08.2014
Master of Business Administration -
University At Buffalo
Bachelor of Arts - Cultural Anthropology
University At Buffalo