Nisha Gurjar

Aashirvaad Ethnic Beverages

• Led 4 GT and 2 MT product launches, overseeing end-to-end project management
• Spearheaded product formulation and regional customization, ensuring strong USP differentiation
• Conducted consumer insights research (blind tests, qualitative & quantitative studies) to optimize product-market fit
• Managed packaging development, collaborating with internal studio teams and external design agencies
• Expanded e-commerce presence, securing listings with Swiggy, Flipkart, and key south-local accounts (Ratnadeep, Vijetha, Ushodaya)

Brand Management - Aashirvaad Svasti Ghee

• Managed day-to-day brand operations, ensuring a consistent consumer experience across touchpoints
• Marketing Activations:
• Onam Campaign: Executed a 360 activation across digital, print, e-commerce, and offline channels
• Digital: Led #OnamMomentOfTheDay, garnering 800+ participations in 10 days
• Print: Featured in Vanitha (5L circulation, Kerala)
• Organic Day (Aashirvaad Ghee x Atta): Sampling via Blinkit & Swiggy, Print activation TOI front-page & society hyperlocal engagement
• E-commerce: Strengthened visibility via masthead banners, in-store placements, and

• Brand Growth & Market Leadership: Scaled Aqualogica from ₹50 Cr to ₹180 Cr ARR, establishing it as a top digital-first skincare brand in India
• Category Leadership: Achieved #1 digital ranking on Amazon & Nykaa in the Suncare category, outperforming competitors

• Company Overview: (Honasa Consumer Limited)
• Led end-to-end product launches, managing formulation, packaging, artwork, and stakeholder coordination
• Color Charter - Part of a cross functional team to deliver ARR of 100cr in the first year of newly launched color cosmetics vertical for mamaearth
• Campaign Management: Led end-to-end FTC media campaigns, experimenting with Paytm DMP, Snapchat, and Amazon Ads, achieving 5% CTR & 8% ATC% for key categories (Moisturizers, Facewash)
• Influencer marketing - Scaled influencer-led content from 80-90 to 250 content pieces a month - amplifying brand reach
• (Honasa Consumer Limited)

• Managed 800+ campus ambassadors & influencers across India
• Worked on lead generation to facilitate customer acquisition as well as intern acquisition