NISHA RASOOL
Bronx,NY
Summary
A social media marketing expert with five years of experience crafting digital strategies and brand messaging for clients across a variety of industries. Proficient in utilizing data analytics to enhance campaign performance, track audience insights and identify emerging trends to drive tangible results for your organization.
Overview
5
5
years of professional experience
Work History
Social Media Manager
BLUE LIGHT CAFE
11.2020 - 03.2024
- Developed and implemented effective social media strategies on Facebook, Instagram, Twitter, TikTok and LinkedIn, increasing brand awareness.
- Boosted engagement rates with the creation of compelling and visually appealing content, resulting in increased followers and impressions.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Analyzed weekly analytics and KPIs to optimize content performance.
Social Media Manager
SANDRINE BEAUTY
08.2019 - 10.2020
- Developed and launched an e-commerce website, managed product inventory and enhanced user experience for visual appeal.
- Analyzed social media metrics to enhance brand visibility and click-through rates.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
Intern
SMALL BUSINESS CONSULTING PRACTICE
05.2019 - 10.2019
- Formulated marketing strategies for small businesses by conducting research on their target markets and competitors.
- Demonstrated strong background in financial planning, budgeting, and forecasting for small businesses
- Collaborated closely with clients to understand their unique needs, developed customized solutions, and provided ongoing support to ensure successful implementation and sustainable results.
Education
Masters of Science in Marketing Management -
Baruch College/ CUNY
New York City, NY01.2023
Bachelor of Business Administration (Marketing/Finance) -
Lehman College/ CUNY
Bronx, NY01.2021
Skills
- Social Media Marketing & Content Creation
- Proficient with Analytics Tools such as Google Analytics, Hubspot and Adobe Analytics.
- Knowledgeable in SEM/SEO practices
- Customer Relationship Management
- Certified in Intermediate level SQL and Data Analysis
- Certified in PowerPoint
Timeline
Social Media Manager
BLUE LIGHT CAFE
11.2020 - 03.2024
Social Media Manager
SANDRINE BEAUTY
08.2019 - 10.2020
Intern
SMALL BUSINESS CONSULTING PRACTICE
05.2019 - 10.2019
Masters of Science in Marketing Management -
Baruch College/ CUNY
Bachelor of Business Administration (Marketing/Finance) -
Lehman College/ CUNY
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