Nisha Jaspal Singh
Summary
Strategic partner marketing executive with 20+ years of enterprise B2B marketing experience, specializing in building and scaling global partner ecosystems including GSI, ISV, cloud partnerships, and strategic alliances. Proven track record of developing high-performing teams, managing $20M+ budgets, and leading cross-functional organizations of 15+ senior marketing professionals across US, EMEA, and APAC. Demonstrated executive presence with ability to influence at all levels, serving as trusted advisor to C-suite and VP-level stakeholders on partner strategy and performance. Expert in driving scalable partner marketing programs that generate measurable pipeline growth, with demonstrated success delivering $68M+ in marketing-sourced pipeline. Strong background in team leadership, fostering career development and accountability, with track record of building, mentoring, and retaining high-performing teams in fast-paced SaaS environments. Data-driven leader with expertise in partner attribution models, marketing performance metrics, and cross-functional collaboration across Sales, Product Marketing, and Field Marketing teams.
Overview
20
20
years of professional experience
Work History
Global Partner Marketing Director
MongoDB
12.2021 - 07.2023
- Established and scaled entire global partner marketing organization from ground up, building high-performing team of 4 direct reports and 3 dotted-line reports across strategic alliances, channel partners, ISVs, and technology integrations
- Developed and owned global partner marketing strategy across all partner types (resell, referral, tech/integration, services), driving $15M marketing-sourced pipeline with $600K budget in 2022, scaling to $30M pipeline goal with $3M budget in 2023
- Fostered team career development and accountability through structured mentoring programs, achieving 95% team retention and 50% internal promotion rate while building scalable partner marketing processes
- Led cross-functional collaboration with Sales, Product Marketing, Communications, and Field Marketing teams to align partner programs with core company objectives, serving as key advisor to executive leadership on partner performance
- Designed and executed scalable co-marketing and demand generation campaigns with top partners including ABM, webinars, events, and digital content, resulting in 40% increase in partner-generated pipeline
- Built comprehensive partner enablement framework including toolkits, sales collateral, case studies, and competitive positioning to drive partner readiness and performance, working with MongoDB University to launch 2 new SI certification programs
- Established clear KPIs and analytics framework to measure partner influence, sourced pipeline, program ROI, and partner engagement across all marketing initiatives
- Led go-to-market strategy for new partner launches, integrations, and joint offerings including messaging, PR coordination, and field alignment across global partner ecosystem
Global Partner Marketing Leader – Global SI
AWS
02.2018 - 12.2021
- Led cross-functional teams to implement cloud solutions, enhancing operational efficiency for clients.
- Developed strategic partnerships with stakeholders to drive innovation and expand service offerings.
- Built and led distributed partner marketing organization across global regions, managing team of 8 marketing professionals and establishing centralized partner marketing function for GSIs worldwide
- Developed and executed comprehensive partner GTM strategy across all partner types, managing $2M budget across 6 India HQ GSIs and generating 328 partner sales qualified opportunities worth $53M+
- Demonstrated executive presence by influencing at all levels internally and externally, working in matrixed organization to align partner programs with business objectives and serving as key advisor to VP of Global Partnerships
- Led team through organizational change by relocating to US and scaling operations, mentoring team members and establishing processes that improved partner marketing effectiveness by 60%
- Built partner enablement infrastructure including dedicated AWS Customer Experience centers in multiple global cities for Wipro, Infosys, and TCS, creating scalable partner readiness programs
- Pioneered innovative partner engagement approaches including first virtual CXO roundtables during pandemic, collaborating with CIO.com to develop model adopted across their customer base
- Created data-driven partner attribution models and performance metrics, developing industry playbooks and thought leadership content that became standard across AWS partner ecosystem
- Managed cross-functional stakeholder relationships including Sales, Product Marketing, and Field Marketing teams to ensure alignment and maximize partner program ROI
Senior Partner Marketing Manager - Technology/ISV
AWS
04.2017 - 02.2018
- Led strategic initiatives to enhance partner relations and drive business growth.
- Mentored junior team members, fostering professional development and knowledge sharing.
- Analyzed market trends to identify new partnership opportunities and competitive advantages.
- Built Tech ISV Partner ecosystem model and optimizing joint marketing efforts across 87 existing partners
- Created "Lead Factory" program for Tech partners in India, which became global "Marketing Concierge" program at AWS, resulting in 192 BANTW sales qualified opportunities in 1 year
- Hand-picked top 10 revenue-generating partners and provided 1-on-1 support for email campaigns, webinars, and teleprospecting initiatives
- Led recruitment and enablement of Born in Cloud and traditional ISVs in India, ensuring frictionless alignment and execution for demand generation
Senior Product Marketing Manager - Services India
Microsoft
12.2015 - 08.2016
- Led product marketing strategies to enhance customer engagement and drive brand awareness.
- Developed comprehensive go-to-market plans aligning with cross-functional teams for successful product launches.
- Conducted market research to identify emerging trends, informing product positioning and messaging strategies.
- Collaborated with sales teams to create impactful training materials and tools enhancing product knowledge.
- Influenced CMO to adopt new customer campaigns and marketing solutions that drove demand and consumption
- Scaled strategic partnerships and championed next tier of partner recruitment, enablement, and joint go-to-market efforts
Sr. Global Portfolio Marketing - IBM Resiliency
IBM
03.2014 - 11.2015
Sr. Partner Marketing Manager – ISV & DR
IBM
03.2010 - 03.2014
Head Campaign Management – EMEA
British Telecom
02.2008 - 02.2010
Head of Partner Marketing Services
Microsoft (Wunderman)
02.2007 - 02.2008
Account Manager, Inside Sales
Dell
06.2006 - 02.2007
Market Development Manager
Reach Technologies
01.2005 - 06.2006
Education
MBA - Marketing
Symbiosis Institute of Management Studies
Pune, India03-2005
Skills
- Team Building & High-Performance Management
- Executive Presence & Stakeholder Influence
- Cross-functional Collaboration & Matrix Management
- Strategic Planning & Execution
- P&L Management ($20M budgets)
- Global Partner GTM Strategy
- Strategic Alliances & Channel Partners
- GSI, ISV & Cloud Partner Marketing
- Partner Enablement & Certification
- Joint Go-to-Market Programs
- Account-Based Marketing (ABM)
- Recruitment and hiring
- Mentoring and coaching
- Demand Generation & Pipeline Creation
- Field Marketing & Events Management
- Digital Marketing & Content Strategy
- Campaign Management & Optimization
- Thought Leadership & PR
Accomplishments
- Generated $68M+ in marketing-sourced pipeline across MongoDB and AWS partner marketing roles, consistently exceeding annual targets by 150%
- Scaled MongoDB SI certification program by 1,833% (120 to 2,200+ certified associates) through strategic partner community building
- Created "Marketing Concierge" program at AWS that became global standard across the company, generating 192 sales qualified opportunities
- Established first virtual CXO roundtable model during pandemic, adopted by CIO.com across their customer base and now industry standard
- Built AWS Customer Experience centers in multiple global cities for major GSI partners, creating $15M+ in additional pipeline opportunities
- Pioneered data-driven partner attribution methodology that became benchmark for measuring partner marketing influence and ROI
- Led successful partner program launches across 4 major cloud platforms, resulting in 40% increase in partner-generated revenue
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Punjabi
Limited Working
Gujarati
Limited Working
Timeline
Global Partner Marketing Director
MongoDB
12.2021 - 07.2023
Global Partner Marketing Leader – Global SI
AWS
02.2018 - 12.2021
Senior Partner Marketing Manager - Technology/ISV
AWS
04.2017 - 02.2018
Senior Product Marketing Manager - Services India
Microsoft
12.2015 - 08.2016
Sr. Global Portfolio Marketing - IBM Resiliency
IBM
03.2014 - 11.2015
Sr. Partner Marketing Manager – ISV & DR
IBM
03.2010 - 03.2014
Head Campaign Management – EMEA
British Telecom
02.2008 - 02.2010
Head of Partner Marketing Services
Microsoft (Wunderman)
02.2007 - 02.2008
Account Manager, Inside Sales
Dell
06.2006 - 02.2007
Market Development Manager
Reach Technologies
01.2005 - 06.2006
MBA - Marketing
Symbiosis Institute of Management Studies
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