Nishant Kakar

Building Omni-Channel Commerce & Healthcare | Innovating in Emerging Formats & Measurement

• Expanding RMN Product Capabilities – Continuously advancing and broadening Retail Media Network (RMN) product offerings across key platforms.
• Driving Vertical-Specific Innovation – Developing industry-leading solutions tailored to Commerce, Healthcare, and emerging formats like DOOH
• Leading High-Impact Product Teams – Managing and mentoring Product Managers and Solutions Engineers with a focus on analytics-driven pilot projects and strategic roadmaps.
• Enhancing Measurement & Optimization – Spearheading advancements in measurement frameworks for key verticals like Commerce & Healthcare to drive better performance insights and decision-making.

• Successfully led the launch of Retail Media Product Capabilities across leading Retail Media Networks, driving growth and innovation in the industry.
• Spearheaded the development of Digital Out-of-Home (DOOH) Product Capabilities, expanding the company's portfolio and enhancing market presence.
• Collaborated with commercial stakeholders, trading teams, and account management to gather accurate product requirements, conduct release training, and ensure effective product development and successful releases.
• Developed and managed comprehensive product roadmaps, designed and implemented Objectives and Key Results (OKRs), and utilized Agile methodologies for efficient and effective product development and delivery.

• Managed a US analytics team of 35+ professionals, aligning objectives and resources with local markets and functions in collaboration with executive business leaders.
• Oversaw analytics and insights delivery for diverse verticals, including Automotive, Entertainment, Political, and CPG, while developing and delivering Gaming and CPG vertical capabilities.
• Established standardized onboarding frameworks for new hires and enhanced hiring processes, ensuring smooth integration and optimal talent acquisition for the analytics function.
• Implemented Data Minimization in compliance with GDPR and CCPA, and streamlined platform onboarding and automation solutions for efficient campaign management and insights generation in programmatic campaigns.

• Built and scaled the US analytics team to support business expansion, managing 20+ members focused on driving analytics strategy and market research for new customer acquisition.
• Effectively managed stakeholder relationships with trading, account management, and commercial teams, ensuring regular alignment with regional leadership for cohesive operations.

• Spearheaded the Data Democratization project, creating the Standard Reporting System (SRS) and Business Insights Automation, which dramatically reduced data access time and increased trader productivity, generating a direct revenue impact of $1 million

• Scaled the analytics team from 3 to 20 analysts across EMEA, US, and Canada, focusing on campaign optimization and insights support for trading and sales functions; led in-market training for commercial leads and spearheaded advanced analytics projects in collaboration with sales leads.
• Designed successful testing and evaluation processes for MiQ's data product suite, resulting in a go-to market strategy through cross-team collaboration with Product, Tech, and Marketing teams.

• Joined MiQ during its early stage as one of the initial Analysts, contributing to the growth of the Analytics and Data Science team, and being a part of the founding analytics team.