Nitasha Choudhary
McKinney,TX
Summary
Experienced Marketing and Public Relations Director with a proven track record of successfully transforming struggling brands into highly recognized and reputable must-visit locations. With over 18 years of experience, I have developed a deep understanding of effective Marketing and PR strategies and tactics that drive brand awareness, increase customer engagement, and generate positive media coverage. I excel at building strong relationships with key stakeholders, implementing innovative campaigns, and leveraging digital platforms to maximize brand exposure. With my passion for storytelling and my ability to navigate complex media landscapes, I am confident in my ability to elevate a brand to new heights in the current competitive climate.
Overview
20
20
years of professional experience
Work History
MARKETING, BRAND MANAGEMENT AND RESTAURANT OPERATIONS
GRUPO QZCR
04.2022 - 04.2023
- Rebranded Blue Martini which resulted in a 75% growth in sales within 6 months
- Transformed the restaurant’s operating system and reduced labor costs to 20% and food costs by 50%
- Redeveloped the social media content strategy which gained us an increase of following by 230%
- Introduced world cuisine, live events like standup comedy, karaoke evenings and music concerts by well-known musicians and bands in Costa Rica
- Re-created and Re-established the team operating concept and general management strategy which included training a team of over 12 employees to exuberate the new brand essence with the customers.
MARKETING AND BRAND MANAGEMENT
GRUPO QZCR
04.2021 - 05.2022
- Built out the luxury Italian restaurant brand and developed the marketing and communication strategy behind the brand that resonated with the target audience across all marketing channels
- Hired and managed the advertising agency, media buyers, in-house marketing team and other cross-functional teams to ensure the success of the planning and execution of pre-opening brand and communication strategies.
HEAD OF PUBLIC RELATIONS
Jaipur Rugs
06.2018 - 09.2018
- Established the Public Relations department; recruited and trained the team, set up international PR operations, standard operating procedures, and implemented benchmark metrics
- Developed the content strategy, maintained the PR calendar for the brand; identified suitable trade publications and media partnerships across channels to secure features and placements.
PROGRAM DIRECTOR
Young Presidents Organization (YPO), Rajasthan Chapter
07.2016 - 03.2017
- Orchestrated the South Asia 2017 Regional Summit attended by over 500 YPO members and spouses from South Asia Chapters
- Established event goals, themes, creative direction, and programming
- Supervised marcomms, on-site signage and collateral, and programming featuring globally recognized speakers, including Amitabh Bachchan, Jeff Bezoz, and Satya Nadella
- Designed targeted, highly persuasive pitch decks to secure in sponsorship for the event
- Aligned objectives and bridged communications with summit committees across Education, Food and Beverage, Hospitality, Logistics, Sponsors, Marketplace, and Giveaways.
MEDIA RELATIONS AND EVENT MANAGEMENT
Prabha Khaitan Foundation
02.2015 - 06.2016
- Developed and executed the art, literature and cultural events for Prabha Khaitan Foundation a non-profit Trust that is dedicated to socio-cultural welfare and humanitarian causes
- Targeted content for media platforms through collaborative relationships with the Media to secure successful media coverage for all the literature and cultural events.
MARKETING COMMUNICATIONS MANAGER
Jaipur Marriott Hotel
04.2013 - 01.2015
- Spearheaded all media channels, public relations and brand reputation efforts aligned with corporate strategies at the hotel to transform the hotel’s reputation from a business hotel to an opulent space that beautifully blended into the vibrant culture of Jaipur
- Managed marketing communications for a 317-room establishment, including four food and beverage outlets, and a 31,000-square-feet banquet space
- Established marketing goals and devised a comprehensive promotional calendar to meet key performance indicators
- Created the marketing financial plan and budget allocation for marketing and communications programs.
Client Service Manager
Marque Advertising Agencies
01.2003 - 01.2009
- Over 6 years of experience in Marque Advertising Agencies such as Lowe, Ogilvy and Mather, Brand David, Saatchi and Saatchi.
Education
Certified Course - Public Relations
Mudra Institute Of Communications
Postgraduation - Advertising And Marketing
Xavier’s Institute of Communication,
Mumbai, India03.2003
Skills
- Luxury Brand Marketing
- Hospitality Management
- Media & Public Relations
- Social Media Strategy
- Budgeting and Allocation
- Event Planning and Execution Expert
- Creative Writing and Storytelling
- Consumer Experience
Timeline
MARKETING, BRAND MANAGEMENT AND RESTAURANT OPERATIONS
GRUPO QZCR
04.2022 - 04.2023
MARKETING AND BRAND MANAGEMENT
GRUPO QZCR
04.2021 - 05.2022
HEAD OF PUBLIC RELATIONS
Jaipur Rugs
06.2018 - 09.2018
PROGRAM DIRECTOR
Young Presidents Organization (YPO), Rajasthan Chapter
07.2016 - 03.2017
MEDIA RELATIONS AND EVENT MANAGEMENT
Prabha Khaitan Foundation
02.2015 - 06.2016
MARKETING COMMUNICATIONS MANAGER
Jaipur Marriott Hotel
04.2013 - 01.2015
Client Service Manager
Marque Advertising Agencies
01.2003 - 01.2009
Certified Course - Public Relations
Mudra Institute Of Communications
Postgraduation - Advertising And Marketing
Xavier’s Institute of Communication,