10 years of IT experience in various stages of Software Development which includes experience as Dynamics CRM Developer which involves Certified Administrator, Development & Integration duties. Participated in full SDLC (Software Development Life Cycle) from requirements gathering to deployment and maintenance. Led full cycle implementation of Dynamics CRM 2015, 2016 and Dynamics 365 CRM. Customized the Dynamics CRM portal to enhance customer self-service capabilities. Provided technical leadership and mentorship to junior developers on best practices and advanced techniques. Utilized Azure DevOps for version control, CI/CD pipeline, and project management. Analyzed purchase patterns and attitudinal data to reveal new CRM growth opportunities to enhance consumer spending. Implemented e-mail testing, online surveys and customer segmentation modeling; share best practices with global teams. Developed a suite of winback, retention and renewal campaigns that extended lifecycles and increased customer response 40%. Executed CRM campaigns to cross-sell and up-sell new and existing products to current [company name] subscribers. Introduced real-time customer segmentation e-mails based on past purchases that increased open rates by 300%. Devised an SMS program to inactive users that lifted engagement rates by 23%. Informed key stakeholders on all KPIs (e.g., open/click-through/conversion rates, Omniture trends, ROI, etc.) Designed and developed Canvas Apps within the Microsoft Dynamics 365 environment. Integrated Canvas Apps with various data sources, including Microsoft Dataverse. Customized user interfaces using Power Apps to meet specific business requirements. Implemented business logic and workflows within Canvas Apps. Debugged and resolved issues in Canvas Apps to ensure optimal performance. Deployed Canvas Apps to production environments and managed their lifecycle. Designed and implemented data models using Microsoft Dataverse within the Dynamics 365 environment. Configured and managed Dataverse tables, columns, and relationships to support business requirements. Developed and optimized Dataverse entities to ensure efficient data storage and retrieval. Integrated Dataverse with various external data sources and services. Utilized Dataverse APIs to facilitate system-to-system integrations. Experienced in online version of Dynamics 365, MSCRM 2016, which showed a better advantage of solution deployment. Experience in Microsoft dynamic CRM data integration towards import/export of data using SSIS and custom application development. Experience Woodford and offline HTML. Experience in integrating CRM with outlook and e-mail router. Experience with CRM software (e.g. Salesforce, HubSpot, Microsoft Dynamics) and database management Strong analytical skills and experience with reporting and data analysis Proven track record in managing customer relationships and improving customer satisfaction Understanding of sales and marketing processes and how they relate to CRM strategies Leadership experience and the ability to manage cross-functional teams. Possessed strong working knowledge of CRM solutions and strategies, including development. Demonstrated strong understanding of the range of built-in capabilities and options available in Microsoft Dynamics. Made informed recommendations on leveraging Microsoft Dynamics' capabilities and options when formulating CRM solutions. Developed case management solutions through CRM systems. Worked extensively with Microsoft Dataverse. Understood and utilized Model Driven Apps and Canvas Apps. Gained knowledge in application integration with Power Apps. Acquired knowledge of Power Automate. Maintained strong communication skills.