Nithya Muthirulappan
Email Marketing Specialist At Warrior Tech Solutions (volunteer)
Tampa,FL
Summary
Certified Salesforce Marketing Cloud Email Specialist with hands-on experience in email campaign creation, automation, and optimization. Skilled in reading and editing HTML to adjust layouts and styling. Strong background in A/B testing, and customer journey automation. Bringing 2 years of prior experience as an SAP BASIS Administrator with expertise in technical troubleshooting, system upgrades, and cross-functional collaboration. Seeking to leverage a unique mix of marketing automation and technical expertise to deliver measurable customer engagement.
Overview
8
8
years of professional experience
2
2
Certifications
1
1
Language
Work History
Email Marketing Specialist (Certified)
Warrior tech solutions & Training Practice
01.2024 - Current
- Edited HTML code for layout refinements, including padding, alignment, and minor styling updates.
- Conducted A/B testing for subject lines and CTA buttons, improving engagement metrics by 18%.
- Embedded feedback forms in campaigns, increasing customer interaction rates.
- Automated marketing activities using Automation Studio and managed personalized flows in Journey builder.
- Used AMPScript functions to tailor dynamic content to customer segments.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
- Decreased churn rate within the subscriber base by designing re-engagement campaigns aimed at dormant recipients.
SAP BASIS & Systems Engineer
Tata Consultancy Services
12.2017 - 08.2019
- Managed SAP BASIS administration for EMEA and APAC regions, ensuring high system uptime.
- Executed kernel upgrades, OS migrations, and performance tuning to optimize system health.
- Supported SAP C4C and Business ByDesign environments with incident resolution.
- Conducted system performance analysis (SMLG, RZ12, parameter tuning).
- Handled incident tracking and change management in JIRA.
- Awarded “On the Spot Award” in 2018 for exceptional project contribution.
Education
Master of Engineering - Instrumentation & Control Engineering
SRM Easwari Engineering College
05.2017
Bachelor of Engineering - Electronics & Instrumentation Engineering
SRM Easwari Engineering College
05.2015
Skills
Email Marketing (Salesforce Marketing Cloud)
- Ability to read and edit HTML for making layout adjustments (eg, padding, spacing, styling)
- Designed responsive email layouts using Content Builder and Freeform blocks
- Brand-compliant content creation and template standardization
- Conducted A/B testing on subject lines and CTAs (eg, urgency-driven vs curiosity-based subject lines for Black Friday promotions), improving open rates by 18% and driving stronger conversions
- Embedded interactive feedback forms in post-purchase emails, increasing survey participation rates by 25% and providing actionable customer insights
- Built automated workflows in Automation Studio and personalized journeys in Journey Builder
- Applied AMPScript functions for dynamic personalization
SAP BASIS & Technical Expertise
- SAP ECC 60, SAP NetWeaver 750 system administration
- Kernel upgrades, OS migrations, system performance tuning
- Incident management & SLA compliance across global regions
Core Strengths: Troubleshooting, process optimization, cross-team collaboration, documentation
Certification
Salesforce Certified Marketing Cloud Email Specialist
Timeline
Email Marketing Specialist (Certified)
Warrior tech solutions & Training Practice
01.2024 - Current
SAP BASIS & Systems Engineer
Tata Consultancy Services
12.2017 - 08.2019
Bachelor of Engineering - Electronics & Instrumentation Engineering
SRM Easwari Engineering College
Master of Engineering - Instrumentation & Control Engineering
SRM Easwari Engineering College
Similar Profiles
Johnathon Norton HjelleJohnathon Norton Hjelle
Army Instructor at Warrior Training CenterArmy Instructor at Warrior Training Center
DANIEL ANDREUCCETTIDANIEL ANDREUCCETTI
Holistic Health INSTRUCTOR (H2F-I) at WARRIOR TRAINING BATALLIONHolistic Health INSTRUCTOR (H2F-I) at WARRIOR TRAINING BATALLION
Colton DeckerColton Decker
Martial Arts Instructor (Group & Individual-Private) at Rosenbach Warrior Training BranchMartial Arts Instructor (Group & Individual-Private) at Rosenbach Warrior Training Branch
ANGEL ROSIERANGEL ROSIER
Cosmetologist at Mimie's House of Beauty SuitesCosmetologist at Mimie's House of Beauty Suites
Juliette ValleyJuliette Valley
Full-Time Server at TopgolfFull-Time Server at Topgolf