Nitin Baweja

A leading UK-based integrated demand generation agency specialising in B2B tech, partnering with six of the world's top ten technology brands.

Key Responsibilities:

• Develop and execute data-driven demand generation strategies for key clients, including Zoom and Fujitsu, driving client acquisition, pipeline growth, and revenue impact
• Lead the creation of relevant and engaging content that resonates with the ideal customer profile, supporting campaigns across their portfolio of products and services in the UKI, Nordics, Benelux, Europe, North America, and Asia markets

Key Achievements:

• Delivering integrated campaigns for multi-regions with an average 43:1 ROI on key client partners like Zoom Phone, Fujitsu, Oracle, SAP & Google
• Achieved 600% growth for the Zoom brand by generating over £90M in marketing pipeline and expanding the client base from UKI to Benelux, Nordics, and Middle East markets
• Achieved over £20M in their sales pipeline for the Microsoft SAP campaign driving cloud migration for a target list of accounts via an ABM (account based marketing) campaign strategy
• Designed global strategies by transforming regional successes into scalable international campaigns across North America, Europe, and the Middle East
• Achieved over £20M in recorded sales pipeline for the Microsoft SAP cloud migration campaign through an ABM (Account-Based Marketing) approach, targeting their top desired accounts across the US, UKI, Germany, Spain, Portugal, and Australia markets
• Collaborated with Sales, Product, Business Development and marketing teams to ensure campaign alignment with business goals and client objectives

An A-listed creative digital content production company with over 7,500 professionals across 57 talent hubs in 33 countries, driven by innovation and led by industry visionary Sir Martin Sorrell

• Lead the Google brand for the EMEA region across all divisions, including YouTube, Google Ads, Partners, and Google My Business, overseeing a team of 12 to drive strategic brand initiatives and market growth
• Delivered detailed business development plan across each division which identified key growth areas targeting a 15% YOY growth and individual member plan with focus on their key development needs
• Set up regional deployment team capable of mass e-mail deployments and analytics on Google's in-house platform (Gamma) to drive local efficiencies and extended agency offering
• (An A-listed creative digital content production company with over 7,500 professionals across 57 talent hubs in 33 countries, driven by innovation and led by industry visionary Sir Martin Sorrell)

• Company Overview: Providing marketing & marketing consultancy for brands like checkaninvoice.com, Gree Air conditioners & QZ Infomatics & Consultancy with operations in UK, India, and Singapore
• Leading business strategy including profitability model and new market initiatives and led to efficiencies in the UK market by 60% using the ‘Account-Based Marketing' approach to increase subscriptions
• Increased the B2B market share by 14% for Gree Air Conditioners brand by proposing a robust B2B strategy targeted at top builders and contractors in the UAE market
• Providing marketing & marketing consultancy for brands like checkaninvoice.com, Gree Air conditioners & QZ Infomatics & Consultancy with operations in UK, India, and Singapore

• Company Overview: (11th largest advertising agency under the Samsung Group, with its HQ in Seoul, South Korea, it has 53 offices across five continents and a team of over 7,000 professionals)
• Lead integrated campaigns across all Samsung initiatives, ensuring brand and campaign narrative consistency while serving as the main point of contact for all integrated campaigns
• Delivered the Samsung flagship global campaign ‘Launching people’ successfully for 3 years by collaborating with global offices in Seoul HQ and the regional teams from China, Thailand, Malaysia, Russia, UK, Germany etc
• Jointly conceptualized and led locally developed insightful campaigns that positioned the agency in top 5 creative agencies in the region for the 1st time (Gunn Report) & won over 15 international creative awards Prix including Grand Prix at Dubai Lynx, D&AD, Loeries & One Show
• Proactively led the 2019 QLED 8K launch plan with innovative partnership & activations in Gulf region that resulted the highest sell out for their flagship model in the world with the most efficient ROI
• (11th largest advertising agency under the Samsung Group, with its HQ in Seoul, South Korea, it has 53 offices across five continents and a team of over 7,000 professionals)

• Company Overview: My experience included managing a portfolio of global brands, working with some of the top 10 global agency brands in the world, driving strategic marketing and integrated campaign execution at a global scale
• Supervised day-to-day operations, ensured smooth functioning of accounts, and developed the communications strategy for brands like Nestle, Pepsi, Reebok, LG, Canon, Daikin, Honda etc
• Successfully built Betterlife UAE electronic dealership for Siemens and Smeg brands in the region
• Contributed to 70% of branch revenue by winning new clients like Emtel (Mauritius), Haier Electronics, Simba Plastics (Tanzania), and UAE divisions of Sharp, Honda, and Panasonic
• My experience included managing a portfolio of global brands, working with some of the top 10 global agency brands in the world, driving strategic marketing and integrated campaign execution at a global scale