Nitin Negi
Cincinnati,OH
Summary
Accomplished Category Management professional with a proven track record at Samsung Electronics, enhancing DTC strategy and driving 20%+ YOY growth. Expert in data analysis & forecasting, adept at leveraging consumer behavior insights for product assortment optimization. Recognized for outstanding promo & campaign management and vendor relations, significantly boosting category profitability and market share.
Overview
16
16
years of professional experience
Work History
eCommerce Category Manager-DTC
Samsung Electronics
, USA
05.2022 - Current
- Managing DTC business for MX product categories on Samsung.com by implementing aspects category development including top line growth, promotional and marketing plans, internal / external / HQ partnerships, supply chain and distribution, and long-term growth strategy
- Ownership of strategy, managing aged inventory across lines of businesses
- NPI Playbook plus tracking and execution across S.com
- Owning Category P&L by using Strong financial modelling, Managing $500M+ Annual revenue with 20%+ YOY growth
- Promotions Subject Matter Expert (optimizing promotion design to drive topline + bottom line): Plan & maintain the category promotional calendar and setup all promotions and temporary price reductions like, Instant Rebate, Trade in, BMSM
- Differentiate Promotion Strategy for sales Platforms like Web, EPP, ShopApp, SMB
- Ensuring all Promotion to execute on time by having daily calls with Price ops, engineering team
- Developing data-drive perspectives on the end-to-end operations of the business, from upper-funnel marketing and merchandising, to on-site path-to-purchase and experience, through conversion, fulfillment and customer service; identify areas of opportunity and work cross-functionally to drive operational efficiencies
- Data Analysis: Data-driven, customer-centric, is passionate about leveraging insights to make recommendations and drive change
- Pre & Post Promotion analysis
- Analysis of historical trends, traffic & CVR to plan lift, variables
- Understanding of CVR funnel & to analysing Adobe Analytics data to identify friction / optimizations to improve CVR rate
- Creating a best-in-class shopping experience for Category by partnering with internal stakeholders across Merchandising, Marketing, Engineering, Operations, Analytics, and Customer Service; always optimizing and focusing and removing purchase barriers and creating a customer-centric, shopping experience
- Demand Planning: Plan & review W-1, W-4 Forecast & ensure accuracy
- Tools used: Jira, Confluence, Adobe Analytics, Tableau, Ops Tools
Category Manager
SC Johnson
08.2019 - 01.2022
- Proficiently pulling and analyzing data using tools such as Market 6 8451, IRI, Numerator Power BI, Tableau, and other syndicated and panel data tools to derive valuable insights into market trends and consumer behavior
- Transforming raw data into compelling narratives and presentations that effectively communicate key findings to both Kroger and SC Johnson management
- Crafting insightful stories that inform decision-making and drive business strategies
- Overseeing the Ziploc and Glade product lines, utilizing data-driven insights to optimize product performance, identify growth opportunities, and address challenges
- Implementing effective strategies to enhance market share and profitability
- Leveraging advanced analytics tools like 8451 and Numerator to gain a comprehensive understanding of market dynamics, competitive landscape, and consumer preferences, ensuring informed decision-making
- Conducting thorough activity recaps for SC Johnson, summarizing key achievements, challenges, and areas for improvement during specific periods
- Providing actionable recommendations for continuous enhancement of sales performance and market positioning
- Participation in Customer led category Management program for Walmart for insecticides category
- Led planogram work across categories, including completion of full Air care aisle reflow
- Lead Home Cleaning team virtual shopping research to drive business results with category solution
- Generate planograms using JDA software and analyse assortment using Tools, Kantar Retail assortment solutions
- Lead innovation Category Projects through the end-to-end process form opportunity identification to execution
Senior Category Manager
Metro Wholesale India (MCCIN)
, India
02.2018 - 08.2019
- Company Overview: Similar to Costco, membership retailer, 35 large stores across India
- Driving top Line & bottom line for Laundry/Home/Beauty & Personal Care
- CPG Partners: Unilever, P&G, Loreal, Reckitt, Godrej Consumer, Henkel, SC Johnson, Cavin care, Emami, Dabur India ++
- Portfolio: $90 Million annual profit, revenue was $600 million
- Handling & developing different sales channel business- In store POS sales, Walk in Kirana, Cash on delivery Kirana, Traders, HORECA and Office & institution sales channel
- Utilizes a broad range of data Metrics, tools and analytics to identify opportunities and deliver insight to customers & clients
- Coordinating category business through sales operations team
- Planning & closing Joint business plans with CPG Partners to drive category business & generating additional income
- Assortment building
- Coordinating with Supply chain team to ensure availability & vendor fill rate reviews
- Accountable for right product mix and channel mix
- Responsible for Sales, Income, Stock days
- Implementation of Strategies for Category Sales Growth & Profit Growth
- Data Management regarding Market Share for NSO working
- Achievements: Conceptualized and executed the HULLA BOL activity sponsored by HUL for Bandhan (Loyalty Program) leading to increase in ABV & Customer penetration by 42% & 10% respectively
- Received the Best Offer Planning Category award for Metro Anniversary 2018
- Participated in CLCM (Customer Led Category Management) with Colgate for oral Care & Unilever for Hair Care Category Growth
- Similar to Costco, membership retailer, 35 large stores across India
- Reason for Leaving: To round out retail experience and knowledge, wanted to move into the manufacturing side of category management
National Category Manager
TPG Vishal Mega Mart (TPG Wholesale Pvt Ltd)
03.2015 - 02.2018
- Company Overview: TPG Vishal Mega Mart are stores located in harder to reach areas, typically with a lower than average capita per household
- Typically, it was the only supermarket in the towns they were placed
- Category Responsibility: Beauty, Home, & Personal Care
- TPG Vishal Mega Mart are stores located in harder to reach areas, typically with a lower than average capita per household
- Typically, it was the only supermarket in the towns they were placed
Category Executive (Modern Trade)
Hindustan Unilever
03.2009 - 03.2015
- Assistant Category Manager-Laundry (Oct 13 – March 15)
- Category Manager (Oct 12 – Oct 13)
Education
Post Graduate Diploma in Management - MBA
BLS Institute of Management
India01.2009
Bachelor of Science -
Kumaun University
India01.2007
Skills
- Category Management
- DTC Strategy
- Product assortment optimization
- Data Analysis & Forecasting
- Consumer Behaviour Analysis
- Promo & Campaign Management
- P&L & Budgeting
- Merchandising
- Driving category profitability
- Channel development
- New Assortment Building
- Vendor management
Accomplishments
- Conceptualized and executed the HULLA BOL activity sponsored by HUL for Bandhan (Loyalty Program) leading to increase in ABV & Customer penetration by 42% & 10% respectively
- Received the Best Offer Planning Category award for Metro Anniversary 2018
- Participated in CLCM (Customer Led Category Management) with Colgate for oral Care & Unilever for Hair Care Category Growth
Reasonforleaving
To round out retail experience and knowledge, wanted to move into the manufacturing side of category management
Timeline
eCommerce Category Manager-DTC
Samsung Electronics
05.2022 - Current
Category Manager
SC Johnson
08.2019 - 01.2022
Senior Category Manager
Metro Wholesale India (MCCIN)
02.2018 - 08.2019
National Category Manager
TPG Vishal Mega Mart (TPG Wholesale Pvt Ltd)
03.2015 - 02.2018
Category Executive (Modern Trade)
Hindustan Unilever
03.2009 - 03.2015
Post Graduate Diploma in Management - MBA
BLS Institute of Management
Bachelor of Science -
Kumaun University
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