Summary
Overview
Work History
Education
Skills
Timeline
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Nitin Sekar

Kansas City,MO

Summary

Results-driven marketing professional specializing in brand management and strategic planning, with a track record of success in leading integrated marketing initiatives for notable brands such as IHOP, Colgate, and Smoothie King. Expertise in performance analysis drives data-informed decision making that enhances business outcomes. A collaborative leader dedicated to delivering measurable growth while fostering strong cross-functional partnerships for sustained brand success.

Overview

5
5
years of professional experience

Work History

Brand Team Manager

VMLY&R
Kansas City, Missouri
03.2023 - 11.2024
  • Crafted effective digital marketing strategies boosting customer interaction and enhancing brand visibility for companies including IHOP, Colgate, and Columbia Sportswear.
  • Managed a skilled team to successfully complete tasks surpassing expectations.
  • Utilized latest market developments to optimize campaign efficiency with focus on conversion rate, CPC, and CPT.

Brand Analyst

VMLY&R
Kansas City, Missouri
03.2021 - 03.2023
  • Examined diverse brand aspects like equity, personality, performance, targeting, positioning, loyalty, and partnerships through proprietary research methods.
  • Enhanced advertising strategies by delivering brand insights in partnership with the Brand Planning department.
  • Evaluated effectiveness of advertising campaigns by tracking results against established goals.

Marketing Strategy Intern

VMLY&R
Kansas City, Missouri
03.2020 - 03.2021
  • Collaborated with team members to help expand marketing channels.
  • Compiled detailed documentation to assist the marketing team.
  • Measured and reported results of marketing initiatives.
  • Examined business intelligence trends, delivering summarized insights to leadership.

Sales & Brand Associate

LJC Business Solutions
Overland Park, Kansas
09.2019 - 03.2020
  • Translated various data points into meaningful outcomes for our client, Quill.com.
  • Leveraged Tableau and various data visualization tools to identify marketing trends.
  • Presented findings to management and executive leadership and fielded questions to help refine strategies.

Education

Bachelor of Science - Physics of Medicine

Rockhurst University
Kansas City, MO
05-2019

Skills

  • Digital marketing
  • Brand management
  • Market research
  • Data analysis
  • Campaign optimization
  • Customer engagement

Timeline

Brand Team Manager

VMLY&R
03.2023 - 11.2024

Brand Analyst

VMLY&R
03.2021 - 03.2023

Marketing Strategy Intern

VMLY&R
03.2020 - 03.2021

Sales & Brand Associate

LJC Business Solutions
09.2019 - 03.2020

Bachelor of Science - Physics of Medicine

Rockhurst University

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