Nitisha Kapoor

Accomplished Data-Driven Marketing Analyst with over 6 years of experience in optimizing product strategies and enhancing customer engagement. Expertise in utilizing tools such as Google Analytics and Power BI to generate actionable insights. Notable achievements include a 20% increase in sales and a 15% growth in user bases through targeted marketing initiatives, along with a recent customer segmentation project that improved acquisition rates by 150%. Committed to leveraging data analytics for driving sustained business growth.

Capstone Project, Southern Methodist University, Dallas, TX 

• Boosted customer acquisition by 150% by implementing text message enrollment forecasting in a machine learning-based system for Oncor, enhancing the go-to-market strategy.
• Created comprehensive data sheets for the machine learning-based system, developing detailed documentation that facilitated clear communication and understanding among stakeholders.
• Improved detail-oriented processes in customer segmentation analysis by applying meticulous attention to data validation and model accuracy.

Database Management System, Southern Methodist University, Dallas, TX

• Improved data accuracy and accessibility by implementing a robust database structure for managing data sheets in the Amazon Shop app, which supported detail-oriented analysis and informed decision-making.

• Introduction to SQL
• Introduction to Python
• Introduction to Power BI
• Adobe Analytics
• Client Services Associate
• R Studio Analytics
• Ecommerce Analytics Associate

* Introduced an organic and sustainable skincare brand to luxury enthusiasts, launching 32 SKUs across digital platforms.

* Rolled out a new business tracking feature for a B2C online lending aggregator, driving a 20% revenue boost through digital expansion.

* Supervised team of 10 graphic designers, 4 marketing interns and 3 technical executives for the product launch.