Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Niya Ealey

Queens,USA

Summary

Strategic and results-driven media professional with over six years of experience spanning Advanced TV, digital media planning, and cross-platform campaign execution. Proven expertise in developing and managing high-impact advertising strategies across pharmaceutical, retail, and entertainment verticals.

Overview

9
9
years of professional experience

Work History

Senior Planner, Advanced TV

Publicis Groupe - PMX Lift
05.2023 - Current
  • Lead the planning, execution, and stewardship of Advanced TV campaigns across multiple vendor partners, ensuring alignment with client objectives and data-driven strategy.
  • Successfully manage and deliver end-to-end campaign planning for a portfolio of pharmaceutical accounts, including multiple brands with unique audience and regulatory needs.
  • Oversee multiple concurrent projects and workstreams in a fast-paced environment, adapting to shifting priorities while consistently meeting deadlines.
  • Collaborate with vendor partners to obtain timely and accurate RFP responses, ensuring clear communication of campaign goals and audience parameters.
  • Serve as a key liaison between internal teams and agency partners, balancing agency needs with PMX Lift best practices to ensure seamless collaboration.
  • Partner with the Audience Enablement team to define and size strategic audience segments based on campaign goals and data-driven insights.
  • Develop and present thoughtful partner and budget allocations, backed by performance data, audience strategy, and media mix considerations.
  • Deliver strategic media recommendations that clearly articulate tactical approaches, partner rationale, and expected outcomes to agency stakeholders.
  • Steward campaigns through launch and post-launch phases, maintaining alignment across planning, activation, and measurement to ensure cohesive execution.
  • Assign tasks to activation teams and oversee project timelines to ensure flawless campaign launches and adherence to client deliverables.
  • Continuously identify and propose process improvements to enhance planning efficiency and campaign performance.

Media Planner

Essence Global - Mediacom
02.2022 - 04.2023
  • Plan, execute, and optimize digital advertising campaigns across YouTube, Programmatic, SEM (Search Engine Marketing), and Display platforms, ensuring alignment with client KPIs and brand objectives.
  • Partner with cross-functional teams to develop full-funnel media strategies, utilizing Google Ads, DV360, and other programmatic platforms.
  • Manage and monitor campaign pacing and delivery in real time, ensuring efficient budget utilization and achieving delivery targets.
  • Conduct in-depth forecasting and scenario planning using historical data and platform tools to determine max avails and ensure campaign feasibility.
  • Collaborate with analytics and insights teams to evaluate campaign performance and translate results into actionable optimizations and strategic recommendations.
  • Maintain detailed media plans, pacing trackers, and reporting dashboards to ensure transparency and proactive troubleshooting.
  • Provide regular performance updates and insights to internal stakeholders and external clients, supported by data-driven storytelling.
  • Monitor trends and platform updates in the digital landscape to identify new opportunities for innovation and efficiency within campaigns.

Network Sales Assistant

Sinclair Media Networks
06.2019 - 02.2022
  • Develop and maintain comprehensive weekly inventory and stewardship trackers for all active client orders, ensuring accurate documentation of unit placement, clearance, and campaign delivery.
  • Partner closely with Media Planners and Buyers to build detailed flowcharts, calendars, and campaign timelines that align with flighting strategies and client objectives.
  • Leverage Nielsen ratings and audience measurement tools to monitor performance, calculate impressions, GRPs/TRPs, and analyze key performance indicators (KPIs) across national and local linear TV buys.
  • Generate weekly post-buy logs and performance summaries; reconcile discrepancies, track audience delivery against guarantees, and prepare makegoods as needed.
  • Execute and input insertion orders (IOs) for national brand campaigns and direct response (DR) advertisers; ensure accurate scheduling and pricing across multiple dayparts and networks.
  • Prepare and submit client billing based on cleared spots and campaign performance, track and report on weekly and monthly revenue figures to internal finance teams.
  • Coordinate with traffic departments, stations, and vendors to confirm receipt of creative assets, maintain rotation instructions, and ensure accurate and timely airing of all scheduled spots.

Ecommerce Lead Representative

Saks Fifth Avenue
07.2017 - 06.2019
  • Oversee and support associates in daily eCommerce and omnichannel fulfillment operations, ensuring timely and accurate processing of customer orders across in-store pickup, curbside, and home delivery channels.
  • Execute omnichannel orders with precision, adhering to company protocols and customer service standards to ensure a seamless shopping experience across digital and physical platforms.
  • Perform a wide range of fulfillment tasks including order picking, quality control checks, packaging, order assembly, and proper labeling for shipment, while maintaining a clean and organized work area.
  • Provide day-to-day leadership and direction to team members, aligning task execution with operational priorities and productivity targets.
  • Train and onboard new hires on all fulfillment processes, safety procedures, and company compliance standards, promoting consistency, efficiency, and accountability across the team.
  • Monitor fulfillment KPIs and assist in troubleshooting order discrepancies, system errors, or delays to improve speed and accuracy of fulfillment services.

Social Media Manager

Tier NYC
11.2016 - 06.2019
  • Managed and regularly updated brand presence across key social media platforms, including Facebook, Twitter, Instagram, and others, ensuring content consistency and alignment with brand voice.
  • Tracked and analyzed engagement metrics (reach, impressions, click-through rates, and audience growth) to assess campaign performance and presented actionable insights during team meetings.
  • Developed and executed targeted content strategies tailored to key demographics, increasing audience engagement and brand visibility across channels.
  • Leveraged social media platforms to create brand awareness, drive user interaction, and uncover opportunities for growth, partnerships, and brand exposure.
  • Secured and cultivated four strategic brand collaborations through proactive outreach, compelling content, and effective relationship-building, contributing to business growth and increased visibility.

Education

Bachelor of Science - Marketing

Long Island University Brooklyn Campus
Brooklyn, New York
05.2019

Skills

  • Proficient with Microsoft Words, Microsoft Excel and Microsoft PowerPoint
  • Strong organizational and communication skills and attentive to detail

Affiliations

  • Alpha Kappa Alpha, Sorority Incorporated

Timeline

Senior Planner, Advanced TV

Publicis Groupe - PMX Lift
05.2023 - Current

Media Planner

Essence Global - Mediacom
02.2022 - 04.2023

Network Sales Assistant

Sinclair Media Networks
06.2019 - 02.2022

Ecommerce Lead Representative

Saks Fifth Avenue
07.2017 - 06.2019

Social Media Manager

Tier NYC
11.2016 - 06.2019

Bachelor of Science - Marketing

Long Island University Brooklyn Campus

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Niya Ealey