NIYATI SHARMA
Linkedin.com/in/niyatisharma29
Summary
Seeking position with a growth-oriented organization, in order to pursue a challenging career that provides a conducive environment for professional and personal growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist Associate
Job Prepped
Seattle, WA
11.2022 - Current
- Utilized email marketing tools such as Mailchimp and Hubspot to streamline campaigns and track success through comprehensive analytics.
- Automated tasks including follow-up emails, abandoned cart emails, and welcome sequences, resulting in increased customer engagement and conversion rates.
- Implemented structured data markup and conducted keyword research to optimize SEO and improve online presence, resulting in increased organic website traffic.
- Created high-quality content and ensured the mobile-friendliness of the website, contributing to improved search engine rankings.
- Utilized social media management tools like Hootsuite, Buffer, and Sprout Social to enhance online presence and attract more traffic.
- Developed and executed engaging content strategies, resulting in the growth of social media following and community engagement.
- Created targeted ad campaigns using Google Ads and conducted comprehensive keyword research using SEMrush and Ahrefs.
- Crafted compelling ad copy and continuously analyzed campaign data to optimize performance and drive better results.
Digital Marketing Specialist Intern
BlackmoreConnects
Seattle, United States
12.2022 - Current
- Created, tested, deployed and managed day-to-day email campaigns varying in complexity using Salesforce Marketing Cloud
- Deployed campaigns to an email list of over 300k subscribers
- Analyzed & evaluated the performance of the campaigns, conduct weekly KPI reports, & present results to manager
- Coordinated with project leads & designers on the creation of all email newsletters & campaigns
- Monitored the performance of email campaigns
- Developed social media content and campaigns and analyzed metrics to capture trends and opportunities
Social Media Marketing Intern
Find community Connection Project
Seattle, WA
12.2022 - Current
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections
- Utilized Twitter and Facebook to promote products, services and content
- Focused on growing social media presence through engaging content and using data and customer insights to guide process
- Suggested improvements to enhance customer experience on social platforms and internal processes
Social Media Marketing Intern
Beauty Junkies
Seattle, WA
09.2022 - 12.2022
- Developed and implemented effective sales strategies to increase customer acquisition, retention, and overall revenue.
- Conducted market research and competitor analysis to identify new opportunities and stay ahead in the market.
- Built and maintained strong relationships with key customers and partners, resulting in repeat business and referrals.
- Collaborated with the marketing team to develop promotional campaigns and initiatives to drive sales and increase brand awareness.
Ready to Market
Simplilearn
04.2022 - 11.2023
- Built SEO Optimized Wordpress Site, with competitive keyword research to determine rank ability & find long tail keywords
- Optimized content by assuring the associated keywords were present and added meta and title tags and relevant links
- Tracked, monitored and analyzed the website using Google Analytics
- Implemented Email Marketing Campaign to promote and capture leads
- Crafted optimized landing pages, consistently boosting engagement KPIs from previous year.
- Audited and optimized websites to verify proper performance, visibility and accessibility
Education
Post-Graduate Certifiaction -
Digital Marketing - Simplilearn
Post-Graduation - Journalism and new Media
Harkisan Mehta Institute of Media
Research And Analysis
01.2019
Bachelor of Commerce -
Mohanlal Sukhadia University
01.2013
Skills
- Creativity
- Strong Analytical Skills
- Decision Making
- Communications Strategies
- Market Research and Analysis
- Testing and Optimization
- KPI Management
Certification
- HubSpot CRM
- Salesforce for Marketers
- Google Tag Manager
- Canva
- Fundamentals of Digital Marketing and SEO
- Hubspot Email-marketing
Accomplishments
- Google Analytics
- Google AdWords
- Google Search Console
- Wordpress
- Domain Hosting - Siteground
- Editing and Proofreading
Timeline
Digital Marketing Specialist Intern
BlackmoreConnects
12.2022 - Current
Social Media Marketing Intern
Find community Connection Project
12.2022 - Current
Digital Marketing Specialist Associate
Job Prepped
11.2022 - Current
Social Media Marketing Intern
Beauty Junkies
09.2022 - 12.2022
Ready to Market
Simplilearn
04.2022 - 11.2023
Post-Graduate Certifiaction -
Digital Marketing - Simplilearn
Post-Graduation - Journalism and new Media
Harkisan Mehta Institute of Media
Research And Analysis
Bachelor of Commerce -
Mohanlal Sukhadia University
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