Nizar WEHBE
Dubai
Summary
Dynamic and growth-driven Business Development Leader with 17+ years of success in capital equipment, sales, renewable energy, import-export market expansion across GCC, Africa, and Europe. Proven ability to scale startups, launch new product lines, and close multimillion-dollar deals in competitive sectors like power generation, machinery and industrial equipment. Multilingual (Arabic, French, English – Fluent, Italian, German - Basic). Strong track record of unlocking access to Saudi Arabia, UAE, and wider MENA markets for international companies.
Experienced with strategic planning, team leadership, and operational excellence. Utilizes forward-thinking approach to drive business growth and streamline processes. Track record of fostering collaborative environments and achieving measurable results.
Overview
18
18
years of professional experience
Work History
General Manager
Globe Power Middle East FZE
03.2021 - 06.2025
- Scaled the business from zero to $2M+ in first-year sales across GCC by closing large capital deals in Saudi Arabia, UAE, and Kazakhstan.
- Built a regional dealer network in 3 countries and initiated presence in 3 more (Oman, Qatar, Kuwait).
- Launched new product lines, including solar tower lights, improving profitability and market visibility.
- Increased website traffic by 40% and online leads by 30% through marketing overhaul.
- Led full-cycle operations: market strategy, client negotiations, budgeting, and cross-functional team leadership.
- Directed operational strategy to enhance efficiency across all departments.
- Implemented performance metrics to drive continuous improvement initiatives.
Director of Business Operations
Wehbe Import & Export
01.2014 - 03.2021
- Managed 400+ local client and 30+ international suppliers, represented the firm at key trade shows (Turkey, China, Germany and Italy).
- Expanded reach into Ghana, Saudi Arabia and Nigeria; secured 1 new dealership annually.
- Reduced costs 8% through supply chain optimization in China without compromising quality.
- Streamlined operational processes to enhance efficiency across import and export activities.
- Wholesale Traders for Wood Machinery and Carpentry
Business Development Manager
Wehbe Import & Export
01.2009 - 01.2014
- Achieved 35% sales growth through new account development and targeted marketing.
- Conducted competitor analysis and customer research to identify new sales channels.
- Exceeded targets by tailoring solutions for machinery buyers and carpenters.
- Developed strategic partnerships to enhance market penetration and drive revenue growth.
- Identified emerging market trends to inform product development and positioning strategies.
National Expert Consultant
Side Projects, EU & USAID funded initiatives
03.2015 - 03.2021
- National Expert Consultant for EU-funded Lebanese Supply Base master plan.
- Led installation of two fully automated furniture factories, worth €500,000 Euros each, in collaboration with Italian and German engineers.
- Managed the replacement of a 1.5 km, 8-inch underwater pipeline, and optimized olive harvester rental projects for USAID.
- Developed comprehensive project plans aligning with stakeholder objectives and funding requirements.
Manufacturing Engineer
National Oilwell Varco
07.2007 - 01.2009
- Completed cross-functional training in Canada, USA, Singapore, and UAE covering manufacturing, logistics, and sales within the Oil & Gas sector.
- Reduced NCRs and improved tool traceability through internal workflow reengineering.
- Designed and implemented manufacturing processes to enhance production efficiency and reduce waste.
- Collaborated with cross-functional teams to develop innovative solutions for equipment challenges.
Education
Master's Degree - Oil & Gas
ESIB - Saint Joseph University
Lebanon01.2015
BE - Mechanical Engineering
Lebanese American University
01.2007
Skills
- Capital Sales - GCC Market Entry & Expansion
- Sales Leadership - Strategic Partnerships - Import/Export
- Multilingual Client Management - Startup Growth
- B2B Deal Closing - Team Building - Negotiation
- Multilingual: Arabic (Native), French (Fluent), English (Fluent), German (Basic), Italian (Basic)
- Certification: “China and the World – The decisive years” (April 2016) – Chengdu, China
- Certification: “Producing Extraordinary Results” (Jan 2008) – Houston, USA
- Interests: Football, Skiing, swimming, Golf, Tennis, Renewable Innovation
Timeline
General Manager
Globe Power Middle East FZE
03.2021 - 06.2025
National Expert Consultant
Side Projects, EU & USAID funded initiatives
03.2015 - 03.2021
Director of Business Operations
Wehbe Import & Export
01.2014 - 03.2021
Business Development Manager
Wehbe Import & Export
01.2009 - 01.2014
Manufacturing Engineer
National Oilwell Varco
07.2007 - 01.2009
Master's Degree - Oil & Gas
ESIB - Saint Joseph University
BE - Mechanical Engineering
Lebanese American University