Overview
Work History
Education
Skills
Timeline
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NIKKI S. KAPANY

Los Angeles,CA

Overview

7
7
years of professional experience

Work History

Marketing Communications Assocuate

Anchor Loans
04.2025 - Current
  • Manage Google Ads campaigns nationwide, including both Search keyword ads and Performance Max campaigns, optimizing for lead generation and ROI.
  • Build, code, and execute company newsletters through Salesforce Lightning, including segmented contact lists, deployment scheduling, and performance tracking.
  • Produce newsletters such as Market Updates on real estate and real estate investments, as well as the Housing Monitor newsletter covering housing market insights.
  • Design creative assets for email marketing and social media posts using premium Canva and Adobe Photoshop to enhance brand visibility and engagement.
  • Analyzed campaign performance metrics, providing insights that informed strategic marketing decisions.
  • Collaborated with cross-functional teams to optimize website content and improve user experience.

Digital Marketing Manager

Arixa Capital
04.2024 - 04.2025
  • Strategically manage and optimize email nurture campaigns targeting investor and borrower leads through Pardot and Salesforce.
  • Oversee and implement updates to the company website using Squarespace, ensuring consistent branding and user experience.
  • Lead LinkedIn ad campaigns and sponsored posts to drive high-quality leads for the investor relations team and loan originators.
  • Analyze and report on key performance indicators for email and ad campaigns, including click-through rates, page views, impressions, and web traffic sources.
  • Design engaging video content and graphics for social media platforms (LinkedIn, Instagram, Facebook) using Canva, increasing audience engagement and brand visibility.
  • Facilitate collaboration with the third-party EBQ team via Asana, ensuring timely updates and improvements to Pardot and Salesforce CRM.
  • Manage project workflows and compliance approvals using Wrike.
  • Organize and coordinate company-wide events, including all-hands meetings and annual holiday parties, at various venues across Los Angeles.
  • Lead photography efforts for employee headshots and company events, both on-site and off-site, capturing professional and candid moments.

Digital Marketing Coordinator

The Agency
09.2021 - 02.2024
  • Oversee weekly distribution of The Agency Edit Newsletter delivered to 600,000+ recipients via Pardot software.
  • Present weekly reports to management on site KPIs including click-through rates, page views, web traffic sources.
  • Strategize with company CEO to create custom email templates, establishing expertise in Activepipe, Campaign Monitor, Pardot, Airtable, and Wrike.
  • Utilize A/B Testing to rate the success of our web page design and email templates.
  • Implement and oversee the upload process for the @TheAgencyRE on YouTube (108k subscribers) while reviewing and reporting campaigns.
  • Administer website construction and design updates via RealSavvy and Wordpress.
  • Analyze and compile data using Google Analytics to measure internal site search, bounce rates, and creating customization reports.
  • Collaborate with The Agency’s top executives/real estate agents to produce social media content using Canva software on Instagram/Facebook/LinkedIn.

Digital Marketing Executive

AFEX
11.2019 - 09.2021
  • Managed our third party PPC agency to improve AFEX visibility through SEO, which led to a significant increase in traffic, lead generation on our website, and sales calls. This resulted in a 296% increase in revenue generated through the website, and half a million dollars in revenue generated overall.
  • Led strategic enhancements to API website via Wordpress/BrightEdge/SEO to update content and call-to-actions on our website resulting in a 29.5% increase in conversions in 2020.
  • Implemented automated email campaigns, Salesfusion custom email campaigns and nurtured email campaigns.
  • Managed live company wide webinars for the entire staff.
  • Constructed LinkedIn campaign manager advertising, defining target audience and optimizing ad content. Presented campaign results, analytics, and initiatives to internal contacts.
  • Prepared and presented monthly NPS survey reports to figure out where we can improve as a company based off customer feedback.
  • Supported North America, EMEA and APAC teams to enhance their Wordpress site, email strategy via Salesfusion, and LinkedIn Campaign Manager for global marketing teams in.

Marketing Assistant

R.V NUCCIO AND ASSOCIATES
04.2019 - 11.2019
  • Managed Social Media display and communication with clients. Facebook, Instagram, Twitter, LinkedIn, Reddit.
  • Updated the company websites with new offers and policies.
  • Communicated with our client’s marketing teams to advertise R.V. Nuccio on their social media platforms.

Education

Bachelor of Science - Business Administration, Marketing Emphasis

Chapman University
Orange, CA
06.2018

Skills

    Proficient in: Google Analytics, WordPress,

    Squarespace, RealSavvy, Activepipe,

    Campaign Monitor, Pardot, Airtable, Wrike,

    Asana, Salesforce, Salesfusion, LinkedIn

    Campaigns, SEO, Brightedge, Youtube,

    Canva

    Microsoft Office Suite; Word, Excel,

    Powerpoint, Outlook, Teams

    Public speaking, account management,

    open communication, email marketing,

    audience segmentation, A/B Testing

    Interests: NBA

Timeline

Marketing Communications Assocuate

Anchor Loans
04.2025 - Current

Digital Marketing Manager

Arixa Capital
04.2024 - 04.2025

Digital Marketing Coordinator

The Agency
09.2021 - 02.2024

Digital Marketing Executive

AFEX
11.2019 - 09.2021

Marketing Assistant

R.V NUCCIO AND ASSOCIATES
04.2019 - 11.2019

Bachelor of Science - Business Administration, Marketing Emphasis

Chapman University

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