Nkenge Parris
Little Neck,New York
Summary
Successful Senior Associate skilled at planning, executing and optimizing Digital marketing strategies while promoting products successfully through multiple digital strategies. Achieving consistent success with excellent portfolio and proactive campaign management.
Overview
7
7
years of professional experience
Work History
Senior Associate, Planning
Mindshare (Unilever)
04.2022 - Current
- Develop tactical components of client media campaigns, such as flow charts, spreadsheets and budget summaries
- Presented strategic recommendations to senior management based on rigorous analysis of available data sources
- Enhanced campaign reach by identifying new channels, platforms, and advertising opportunities
- Conducted post-campaign evaluations to assess effectiveness, making recommendations for future improvements
- Successfully managed multiple high-priority projects simultaneously while maintaining strict deadlines
Administrative Assistant
Universal McCann (Amex & Spotify)
01.2019 - 01.2026
Senior Associate, Integrated Planning
Universal McCann (Neutrogena)
02.2021 - 04.2022
- Analyze consumer behavior, market trends and brand's goals to best reach target audience
- Partner with activation department lead (programmatic, social, search, retail search, and shopper) to outline appropriate processes and timelines
- Develop communications strategy for brand and assigned campaigns with supervision of Directors, etc
- Oversee daily monitoring of network buys, set specific deadlines for schedules, and ensure resolution of any billing discrepancies
- Monitor cable and syndicated buys based on audience delivery data
- Evaluate submissions and negotiate pricing
Associate,Planning
Universal McCaan (Hershey)
03.2020 - 02.2021
- Work closely with consumer and media strategists, and investment specialists to develop holistic communications plan
- Use qualitative and quantitative research to develop consumer insights, role of channel, budget allocations, and begin to develop analytical skills
- Work collaboratively with Planners at all levels to craft RFPs and brief Investment teams on insights and strategies
- Oversee and coordinate resolution of billing and discrepancies within designated timeframe
Administrative Assistant
Universal McCaan (AMEX & Spotify)
01.2019 - 03.2020
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents
- Assisted in onboarding new employees, providing training materials, and coordinating orientation schedules to ensure a smooth integration into the team
- Managed expense reports for executive staff members, ensuring accurate documentation of spending for budgeting purposes
- Streamlined invoice processing procedures to ensure timely payment of vendors while minimizing errors in financial records
Education
Bachelor of Arts - Marketing
College of Mount Saint Vincent
The Bronx, NY08.2018
Skills
- Proficient in Media Tools
- Project Management
- Media Buying
- Budget Allocation
- Campaign Management
Timeline
Senior Associate, Planning
Mindshare (Unilever)
04.2022 - Current
Senior Associate, Integrated Planning
Universal McCann (Neutrogena)
02.2021 - 04.2022
Associate,Planning
Universal McCaan (Hershey)
03.2020 - 02.2021
Administrative Assistant
Universal McCann (Amex & Spotify)
01.2019 - 01.2026
Administrative Assistant
Universal McCaan (AMEX & Spotify)
01.2019 - 03.2020
Bachelor of Arts - Marketing
College of Mount Saint Vincent
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