Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Noelle Mohs

Summary

Results-driven marketing professional with a proven ability to develop and execute strategic campaigns that drive engagement and business growth in the healthcare and life sciences industry. Adept at leveraging digital marketing, automation, and data-driven insights to enhance efficiency and innovation. Known for adaptability, collaboration, and a solutions-oriented mindset in fast-paced environments.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Marketing Associate

Medpace, Inc.
01.2025 - Current
  • Directing digital marketing strategy and MarTech evolution, ensuring marketing efforts are measurable, scalable, and aligned with corporate growth objectives.
  • Led HubSpot implementation and automation, enhancing campaign execution, personalization, and lead nurturing efficiency, contributing to a 7.8% YoY increase in lead generation.
  • Spearheading demand generation and thought leadership initiatives, expanding brand positioning, and enhancing multi-channel marketing effectiveness.
  • Collaborating with executive leadership to develop data-backed marketing strategies that influence business development and revenue growth.

Marketing Associate III

Medpace, Inc.
01.2023 - 12.2024
  • Orchestrated full-funnel digital marketing initiatives, contributing to $89M in revenue, while advancing marketing attribution capabilities with new tracking models that demonstrated 60% of website leads were marketing-driven, enhancing ROI clarity and strategic decision-making.
  • Elevated website performance, driving 64.6% YoY growth in traffic and increasing user engagement (110% increase in time on site, 104% increase in pages viewed per session).
  • Optimized paid media strategies, including a 200% increase in Google Ad-attributed leads and a 75% decrease in cost-per-lead (CPL).
  • Launched viral thought leadership initiatives, including LinkedIn newsletters that amassed 83K subscribers, boosting engagement and 14.3% growth in post impressions.
  • Designed and optimized full-funnel customer journeys, leveraging audience segmentation and personalized content to enhance engagement, nurture leads, and improve conversion rates across multiple channels.

Marketing Associate II

Medpace, Inc.
02.2022 - 01.2023
  • Oversaw website redesign and led SEO strategy, enhancing user experience, increasing traffic by 72.9%.
  • Expanded digital presence and marketing automation efficiency, directing multi-channel campaigns that optimized email marketing, paid advertising, and CRM workflows to enhance lead nurturing, audience engagement, and cohesive brand storytelling.
  • Implemented and launched a social media management tool, streamlining content distribution and analytics for improved engagement.

Digital Content Marketing Specialist

ENPOINTE Marketing Agency
06.2021 - 02.2022
  • Developed and executed comprehensive digital and content strategies, enhancing client brand positioning, demand generation, and multi-channel marketing effectiveness.
  • Optimized the marketing technology stack, managing CRM and marketing automation tools to streamline workflows, improve data utilization, and enhance campaign performance.
  • Directed content marketing efforts for both the agency and clients, driving engagement through blog strategy, SEO, and paid content distribution.
  • Collaborated with and supported a team of digital marketing strategists, ensuring seamless execution of campaigns across paid, organic, and social channels.

Marketing & Business Development Specialist

ENPOINTE Marketing Agency
11.2020 - 06.2021
  • Designed and executed inbound marketing and outbound business development strategies, integrating email, social, and paid media to drive client acquisition and revenue growth.
  • Assisted in website redesign, leading content development and SEO efforts, which increased website traffic and user engagement.
  • Contributed to corporate branding initiatives, refining brand identity, messaging, and positioning for the agency.
  • Oversaw social media content development, curating and managing content to enhance engagement and audience growth.
  • Conducted data analytics and competitive research, leveraging insights to refine marketing strategies and optimize campaign performance.

Education

Bachelor of Arts - Interactive Media Studies, Marketing

Miami University
Oxford, OH
01-2020

Skills

  • End-to-End Digital Strategy & Demand Generation
  • MarTech & Marketing Automation Administration (HubSpot, Salesforce, Pardot)
  • Omnichannel Campaign Execution (SEO, SEM, Paid Social, Email, SMS, ABM)
  • B2B, B2B2C, B2C Marketing
  • Data-Driven Marketing & Advanced Attribution
  • Conversion Optimization & Customer Journey Mapping
  • Digital Content Development and Copywriting
  • Corporate & Strategic Brand Development
  • Cross-Functional Leadership & Stakeholder Collaboration
  • Privacy & Compliance (Cookie Compliance & Consent Management)
  • Regulatory Compliance Awareness (FDA, EMA, Healthcare & Clinical Marketing)

Certification

  • HubSpot (Marketing Software, Email, Inbound, Sales)
  • Google Ads

Timeline

Senior Marketing Associate

Medpace, Inc.
01.2025 - Current

Marketing Associate III

Medpace, Inc.
01.2023 - 12.2024

Marketing Associate II

Medpace, Inc.
02.2022 - 01.2023

Digital Content Marketing Specialist

ENPOINTE Marketing Agency
06.2021 - 02.2022

Marketing & Business Development Specialist

ENPOINTE Marketing Agency
11.2020 - 06.2021

Bachelor of Arts - Interactive Media Studies, Marketing

Miami University

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Noelle Mohs