Nash Maple
Digital Marketing Specialist
Birmingham,AL
Summary
Dynamic Digital Marketing Specialist with proven expertise in SEO and social media management. Elevated RxBenefits Inc.'s "Pharmland" podcast series to a 68% consumption rate, leveraging Google Analytics for strategic insights. Excelled as a consultant, enhancing brand visibility and engagement through innovative campaigns. Demonstrates exceptional analytical skills and a creative approach to driving brand growth.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Digital Marketing Intern
RxBenefits Inc.
01.2024 - 08.2024
- Contributed to the creation of Podcast Series "Pharmland" and helped optimize to maximize performance with average consumption rates of 68% on all platforms.
- Optimized You-Tube SEO and helped rank for 1st for 3 of the companies keywords.
- Prepared weekly updates and reports to track growth and success rates of RxBenefits top 10 keywords using SEMrush.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Analyzed site structure, tagged content, and metadata to identify areas for improvement and optimization.
Digital Marketing Consultant
Self Employed
01.2020 - 01.2024
- Established personal brand through consistent messaging and visual identity across all platforms.
- Designed and developed professional website for the business using WordPress and Wix, enhancing online presence and brand visibility.
- Collaborated with American Eagle to Launch ad campaigns for there summer clothing line.
- Developed and executed social media campaigns to increase audience reach and engagement. Analyzed data from social media and streaming platforms to refine promotional strategies and improve reach.
- Set goals and tracked performance metrics to optimize marketing efforts.
Social Media Consultant
Self Employed
01.2023 - 04.2023
- Monitored marketing campaign progress with web analytics.
- Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
- Increased brand awareness by developing and implementing targeted social media strategies.
- Set individual goals for each month and worked hard to attain and exceed these milestones.
- Identified social media trends and developments to influence PR strategies.
- Created and maintained new marketing campaigns, brand promotions and product lines.
Education
Bachelor of Science - Digital Marketing
University of Alabama At Birmingham
Birmingham 05.2001 -
Associate of Arts - Computer Science
Jefferson State Community College
Hoover, AL 05.2001 -
Skills
Social Media Marketing
Social Media Management
Social Media
WordPress Management
Keyword Research
Competitor Analysis
Data Analysis
Google Analytics
Search Engine Optimization
Social Media Marketing
Certification
Keyword research course with Greg Gifford
Timeline
Keyword research course with Greg Gifford
03-2024
SEO Principles: An Essential Guide for Beginners
03-2024
SEMrush SEO Crash Course with Brian Dean
03-2024
Digital Marketing Intern
RxBenefits Inc.
01.2024 - 08.2024
Social Media Consultant
Self Employed
01.2023 - 04.2023
Digital Marketing Consultant
Self Employed
01.2020 - 01.2024
Bachelor of Science - Digital Marketing
University of Alabama At Birmingham
05.2001 -
Associate of Arts - Computer Science
Jefferson State Community College
05.2001 -
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