Mikalai Radzionau
Warsaw
Summary
Dynamic leader with a proven track record, excelling in team management and affiliate marketing. Spearheaded the growth of the Affiliate Department, scaling it to 15 members while tripling media buying performance. Adept at strategy and planning, I foster collaboration and drive results through effective communication and KPI development.
Overview
7
7
years of professional experience
Work History
Head of Affiliate and Buying Department
NDA
06.2024 - Current
- Built the Affiliate Department from the ground up: initially led a single employee, and scaled the team to 12–15 people across two departments.
- Established structured onboarding and training processes, performance reporting systems, and created KPIs tailored to individual and team performance.
- Personally supervised hiring processes and team development.
- Took over and significantly improved the Media Buying Department, tripling performance metrics through strategic changes.
- Designed and implemented a systematic approach to hypothesis testing and performance tracking across media-buying activities.
- Managed and optimized traffic from Facebook, ad networks, and in-app traffic sources.
- Oversaw campaigns operating on Revenue Share and CPA models, ensuring profitability and traffic quality.
- Developed end-to-end processes for paid traffic acquisition, including fraud prevention, performance analysis, and campaign optimization.
- Ensured smooth interdepartmental collaboration and scalability for both affiliate and media buying operations.
Product manager and Head of affiliate
Euraneka
11.2021 - Current
- Working with Affiliate Executives to find the best solutions for affiliate partners.
- Define the way the program works with partners (digital marketing models, payment terms, obligations, terms, etc.).
- Represent the program at the conference.
- Organizing and optimizing the working process using Jira, Trello and Asana task managers.
- Lead and manage the team of 4 affiliate managers, Team task control, Weekly Progress Reports.
- Buying traffic via Facebook, Google, Tik-Tok.
- Working with the department. Preparing and tested various hypotheses on returning users and increasing revenue.
- Represented company at conferences.
- Calculation of Unit economics (LTV, ARPU, ROMI, retention).
- Cohort analysis and segmentation, creating customer profiles.
- SWOT analysis, customer research (custdev), competitive analysis.
- Formulation and testing of hypotheses, AB/AA tests.
- Building the road map (Miro) and preparation of presentations.
- Backlog creation and task prioritization.
- Development of interfaces and branding with design department (Figma).
- Development a promotion strategy.
BizDev Manager
Octo Browser
08.2023 - 06.2024
- Direct sales (analyzing and finding new customers, creating strategy and plan for sales)
- Market Research: Conduct thorough market research to identify new opportunities and market trends. Analyze customer needs and competitor strategies.
- Partnership Development: Identify and negotiate strategic partnerships and alliances that can enhance the company's offerings and expand its market presence.
- Proposal Preparation: Create compelling proposals, presentations, and pitches that effectively communicate the benefits of the company's offerings to prospective clients.
- Contract Negotiation: Negotiate terms and conditions of contracts, pricing, and service agreements with clients or partners.
- Market Expansion: Identify and explore opportunities for market expansion, which may include entering new geographic regions or industry verticals.
- Reporting and Analysis: Track sales and business development activities, compile data, and create reports for management to assess progress and make informed decisions.
- Networking: Attend industry events, conferences, and networking functions to build a strong professional network and stay updated on industry trends.
- Created product integrations (payments service, proxy, online courses etc.)
- Creating video content (interview)
Head of affiliate
Lead-magnet EDU and infobusiness niche
11.2022 - 04.2023
- Worked with affiliates (Searching for and connecting new affiliates, solving disputes with current affiliates, controlling the quality of traffic received from affiliates, holding meetings and negotiations).
- Worked with the company's 'products' (Analyzing 'products', developing recommendations for their improvement, analyzing competitors, helping to develop media strategies).
- Worked with promotional materials (Analyzing and developing new 'funnels' and promotional materials, developing recommendations to improve existing 'funnels' and promotional materials).
- Reporting (Conducting and controlling reconciliations with affiliates, maintaining financial reporting on products. Maintaining reports on the team and GEO).
- Initiate new campaign ideas, incentives and bonuses for the affiliate scheme.
- Participated in conferences and made new partnerships.
- Created and tested new funnels for offers and worked with FB.
Product manager and mentor
App ForYou
02.2021 - 02.2023
- Manage cross-functional team and communication with stakeholders, and oversee product development.
- Participated in stakeholder meetings with cross-functional team and helped develop roadmap.
- Creating, updating and prioritizing the backlog based on user requests and business metrics.
- Designed and implemented the CustDev process between users.
- Design and implement A/B experiments for our product to increase the conversion rate by 20 basis points and increase the retention rate by 7 points.
- Increased MRR x10.
- Increased MAU by 735% Was - 14k Now - 103k.
Product Manager and affiliate manager
AiSales
04.2020 - 11.2021
- Сreating funnels for buyers, testing different creatives.
- Creating scripts for AI chat-bots that helped increase CR and ROI.
- Developed and implemented retention strategies that increased customer retention rates by 30% and increased ROI for 30%.
- Analyzed customer behavioral patterns using analytical tools to create targeted offers.
- Collaborated with marketing and product development departments to optimize customer experience and increase customer loyalty.
- Conducted regular training seminars for the customer service team to improve their competencies in customer retention.
- Analyze the activity of competitors and forecast their activity, analyze the market segment.
- Customer Development Generation and testing of new hypotheses.
- Pricing policy and product life cycle forecast.
- Definition of the problem and the value that the product offers.
- Creation of product requirements and Roadmap.
- Acquisition of the first customers.
- Launch of first sales.
- Introduce the agile methodology.
- Acted as project manager.
Junior Product manager
Rabotaj.com
09.2019 - 11.2020
- Gather requirements from stakeholders and wrote development specifications.
- Lead customer discovery interview process to understand users and their behavior.
- Conduct customer and market research prior to product launch.
- Ensuring that product features are aligned with customer requirements and stakeholders.
- Create product specifications and roadmap for future product releases and responsible for product release management including Beta programs.
- Compile market and competitive product research as input to existing and future product planning.
- Develop technology strategy and functional UX prototypes.
Junior Product manager
Eudev group
09.2019 - 11.2020
- Helped to create excellent products with perfect market-fit and growth.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiate and optimize business development strategies based on company targets, product specifications, market data and budget factors.
- Helped to improve their performance, products, processes and more.
- Helped to find pricing strategy that makes sense for their businesses and attractive for customers.
- Helped to improve customer retention and products' habits formation.
- Evaluated product requirements and requests for product enhancements from internal and external requestors including customers.
Business owner
Inlada - meeting software
07.2018 - 08.2020
- Finding your customer.
- Developing a strategy in line with competitors.
- Team management.
- Work with the advertising accounts FB, Google.
Education
product management course -
Product University
09.2020
GoPractice Simulator - product management course
11.2019
Bachelor - Business Economics and Management
Polessky State University
07.2017
Skills
- Team management
- Communications and negotiating
- Affiliate marketing
- Strategy and planning
- Business Development
- Research and analysis
- KPI development
- Sense of humor
Languages
Russian
First Language
English
Advanced (C1)
C1
Polish
Intermediate (B1)
B1
Timeline
Head of Affiliate and Buying Department
NDA
06.2024 - Current
BizDev Manager
Octo Browser
08.2023 - 06.2024
Head of affiliate
Lead-magnet EDU and infobusiness niche
11.2022 - 04.2023
Product manager and Head of affiliate
Euraneka
11.2021 - Current
Product manager and mentor
App ForYou
02.2021 - 02.2023
Product Manager and affiliate manager
AiSales
04.2020 - 11.2021
Junior Product manager
Rabotaj.com
09.2019 - 11.2020
Junior Product manager
Eudev group
09.2019 - 11.2020
Business owner
Inlada - meeting software
07.2018 - 08.2020
product management course -
Product University
GoPractice Simulator - product management course
Bachelor - Business Economics and Management
Polessky State University
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