Alena Jackson
Los Angeles,CA
Summary
Dynamic and results-driven marketing leader with extensive experience designing and executing global marketing campaigns that drive cultural relevance and ignite conversations across diverse markets. Skilled in developing strategic partnerships, crafting viral campaigns, and leveraging data-driven insights to enhance brand visibility and engagement. Proven ability to lead cross-functional teams in delivering innovative, high-impact marketing initiatives that resonate with global audiences and influence consumer behavior. Expertise in content strategy, digital marketing, and influencer partnerships, with a focus on creating authentic connections and long-term brand loyalty.
Overview
7
7
years of professional experience
Work History
Senior Marketing Manager
SALXCO | XO Records
Los Angeles
07.2020 - 12.2023
- Spearheaded the global marketing strategy for The Weeknd’s Dawn FM, creating a campaign that seamlessly blended music, visuals, and experiential marketing. The campaign generated viral moments, securing major media placements in Rolling Stone, Billboard, and more.
- Directed the marketing for Metro Boomin’s We Don’t Trust You and We Still Don’t Trust You, crafting digital and social media campaigns that ignited global conversations and amplified the albums' cultural footprint.
- Secured and executed a high-profile Universal Music partnership with The Weeknd for Dawn FM and Halloween Horror Nights, creatively aligning the album's themes with the immersive event to drive fan engagement, and amplify brand visibility.
- Developed and executed the full marketing strategy for Chxrry22’s two debut EPs, overseeing comprehensive rollouts from strategy to execution, including digital marketing initiatives, and securing Artist to Watch placements for both Billboard and Apple Music for 2023 and 2024, driving significant visibility, and supporting the artist’s growth and development.
Marketing Project Manager
Capitol Records
Los Angeles, CA
01.2018 - 06.2020
- Collaborated closely with cross-functional teams to create and execute integrated marketing campaigns and digital strategies for their roster of high-profile artists, such as Lil Baby, Lil Yachty, and Doechii.
- Creatively crafted and managed marketing rollouts that helped drive consumption, expand artist fan bases, and increase visibility across digital and traditional platforms.
- Coordinated global partnerships with DSPs and external partners, securing and implementing strategic marketing programs that elevated artist engagement, enhanced brand presence, and drove consumption.
- Orchestrated high-impact brand activations with key global partners such as JD Sports, Reese’s Puffs, Nike, and Reebok, driving artist collaborations, increasing brand visibility, and enhancing cultural relevance.
Social Media Manager
Fashion Nova
Los Angeles, CA
02.2017 - 04.2018
- Initiated and executed Fashion Nova’s influencer partnership program, collaborating with top influencers to enhance brand visibility and drive engagement across key social media platforms.
- Managed the brand’s social media accounts, ensuring seamless content delivery and alignment with campaign goals while fulfilling all contract requirements and performance targets.
- Secured an exclusive partnership with Cardi B, leading the successful launch of her first-ever fashion collection with a major brand, generating widespread media attention and boosting brand awareness.
Education
Bachelor of Arts - Marketing & Entertainment Management
Texas Southern University
Houston, TX08-2016
Skills
- Partnership development
- Marketing analytics
- Influencer marketing
- Creative direction
- International marketing
- Content strategy
Accomplishments
- Billboards 2024 R&B/Hip-Hop Power Players
- 2024 Hits Noisemaker
- Femme It Forward 2024 Mentor
Timeline
Senior Marketing Manager
SALXCO | XO Records
07.2020 - 12.2023
Marketing Project Manager
Capitol Records
01.2018 - 06.2020
Social Media Manager
Fashion Nova
02.2017 - 04.2018
Bachelor of Arts - Marketing & Entertainment Management
Texas Southern University
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