Summary
Overview
Work History
Skills
Accomplishments
Timeline
Generic

Noel Becnel

San Pedro,CA

Summary

Sales Contracting and Sales Operations Leader with 24+ years of experience improving IDN/GPO contracting outcomes, accelerating deal velocity, and driving large-scale operational transformation. Known across the organization as the “unicorn”—the go-to expert for solving high-risk, complex, or “impossible” deal scenarios with creative, compliant, and profitable solutions. Expert in sales enablement, operational excellence, cross-functional collaboration, and data-driven decision-making. Recognized for developing high-performing teams through mentorship, support, and structured growth paths, improving retention and engagement while elevating organizational capability. Proven ability to streamline processes, reduce cycle times by more than 50%, and deliver strategic insights that enhance profitability, compliance, and customer experience.

Overview

27
27
years of professional experience

Work History

Director, Contract Development, Sales Operations

Beckman Coulter
02.2012 - Current

Senior Manager Sales Operations from 2/12- 7/20, Promoted to Director in 2020.

  • Identified and executed on key company initiatives to improve contracting profitability and user experience.
  • Established Contracting Center of Excellence to streamline internal processes, improve quality and turnaround time, act as a trusted partner, and provide strategic recommendations to sales, marketing, sales enablement, legal, compliance, and senior leadership, accelerating critical deal closures.
  • Transformed the IDN contracting process by reducing end-to-end turnaround time from 22 days to 10 days (54.5% improvement) through workflow redesign, streamlined approvals, and improved cross-functional coordination.
  • Created and launched the IDN Deal Navigator Weekly Sessions, providing Sales with real-time strategic deal support, enabling creative solutions to complex customer requests, and reducing escalations by 30%.
  • Introduced the Analyst Ride-Along Program, giving analysts direct field exposure to sales challenges and customer needs, resulting in stronger deal recommendations, enhanced sales collaboration, and a 25% reduction in contract rework.
  • As a key driver and cross-functional collaborator, developed a scalable new-hire training program for Sales that directly improved contract accuracy and contributed to the 54.5% improvement in end-to-end TAT. Identified the need for ongoing refresher courses and delivered targeted training that improved team capability in contracting processes, term interpretation, and Salesforce pipeline management by 30%, while reducing recurring errors and escalations.
  • High-Performing Teams: Developed and led teams by providing mentorship, one on one guidance, and created a career progression path for professional growth opportunities, fostering engagement, improving retention rates and improvement to employee engagement scores year over year.
  • Collaboration & Goal Alignment: Enhanced team collaboration through regular communication, goal setting, and performance evaluations, creating a positive work environment and boosting team morale.
  • Operational & Risk Management: Strengthened internal controls by reviewing and optimizing policies and procedures to ensure compliance and efficiency for increased capacity and improved profitability; proactively identified potential risks and implemented mitigation strategies to protect projects and operations.
  • Cross-Functional Leadership: Facilitated cross-functional collaboration sessions, Kaizen, workshops, created and launched standing forum space to improve decision-making, align stakeholders, and drive organizational outcomes.
  • Successfully negotiated multi-discipline IDN contracts with strategic accounts, improving margins, reducing operational complexity, and supporting significant cost savings. Recognized by senior leadership as the “Unicorn” for consistently resolving high-risk or “impossible” deal scenarios with innovative, compliant solutions.
  • Data-Driven Strategy: Leveraged data analytics for decision-making in critical areas such as sales forecasting, sales stage probability and realistic contract development status and personnel management, team engagement, delivering strategic insights and improving operational accuracy.
  • Talent Acquisition & Development: Led end-to-end hiring, onboarding, and development of new team members, accelerating new-hire readiness by 50% and ensuring rapid skill alignment through structured training programs and competency-based learning paths.
  • Process Optimization: Created actionable solutions to close gaps in sales and contracting workflows, enhancing productivity, operational rigor, and deal velocity.
  • Reports directly to the Client Services President from hire to present, serving as a trusted strategic advisor and operational leader across sales operations, contracting, process optimization, and organizational transformation initiatives.

Senior Manager, Global Sales Operations

Iris Diagnostics
02.2007 - 02.2012
  • Managed a cross-functional global team of 45+ professionals across Sales Operations, Telesales, Tradeshows, Customer Service, Contract Development, and GPO/IDN Management functions, achieving consistent year-over-year revenue growth of 15% through operational efficiency and alignment.
  • Oversaw global forecasting and pipeline accuracy for a $250M+ revenue portfolio, driving forecast accuracy improvement from 78% to 92% and ensuring full visibility of sales performance metrics across all business units.
  • Established the first EMEA Sales Operations hub, providing centralized support for multi-country teams and reducing administrative workload by 30%.
  • Designed onboarding and training programs that reduced ramp-up time for new hires from 7 months to 4 months.
  • Directly negotiated with critical accounts, resolving complex challenges to drive customer satisfaction and business continuity.
  • Served as a trusted advisor to the President, delivering strategic insights, performance dashboards, and executive recommendations that guided organizational restructuring, global growth initiatives, and commercial alignment across business units.

Senior Manager, Sales Operations

Siemens Healthineers
01.1999 - 02.2007
  • Led a Contracts Team responsible for preparing all U.S. agreements supporting a $300M+ domestic sales organization, reducing contract turnaround times by 25% through process optimization.
  • Partnered with Marketing to design strategic promotions resulting in 12–18% sales lift in key product segments and increased market competitiveness across national accounts.
  • Created the company’s first annual pricing guide, enabling 200+ sales representatives to make informed, risk-adjusted decisions—reducing pricing errors by 40% and improving margin protection.
  • Managed and developed annual compensation plans for 15 distinct roles, aligning incentives with corporate goals and contributing to a 10% improvement in quota attainment across the sales organization.
  • Oversaw all GPO fee reporting with 100% audit compliance, serving as the primary liaison to GPOs and government offices while safeguarding multimillion-dollar reimbursement accuracy. Received several awards for excellent scorecards given by GPO's.
  • Delivered comprehensive training to 300+ sales representatives, attending quarterly regional meetings to roll out new sales processes, system enhancements, dashboards, and tools—resulting in a 35% increase in tool adoption.
  • Reported directly to the Vice President of DX, providing strategic insights and operational oversight across contracting, pricing, and promotions that supported double-digit annual revenue growth.
  • Built and maintained strong long-term relationships with key clients and stakeholders, contributing to 85%+ retention rates and consistent repeat business.
  • Improved team performance by implementing structured training, standardized workflows, and mentorship programs—boosting productivity by 30% and employee engagement scores by 20%.
  • Collaborated with peers across Sales, Finance, Marketing, and Operations to drive unified organizational strategies, decreasing cycle inefficiencies by 25%.
  • Managed large-scale transformation initiatives—introducing new systems, tools, and processes that improved data accuracy by 50% and reduced manual workload by 30%.
  • Successfully balanced competing priorities in a fast-paced environment, consistently meeting deadlines while supporting high-impact, time-sensitive initiatives.
  • Conducted performance evaluations, compensation planning, and hiring to maintain optimal staffing levels, reducing turnover by 15% and elevating team quality and capability.

Skills

  • Sales Operations & Contracting
  • Customer Negotiations & Relationship Building
  • Team Leadership & Development
  • Process Improvement & Operational Excellence
  • Strategic Problem-Solving & Adaptability
  • Performance Metrics & Data Analysis
  • Change Management
  • Salesforce CRM & Technology Proficiency

Accomplishments

  • Became go-to resource for Sales and Leaders across the organization.
  • Received Pinnacle Award in 2013, 2015, 2016, 2019, 2021
  • Capstone Management Development Program Winner 2021
  • Spin Selling, Upfront Selling, Lean Manufacturing, Negotiating to Yes, Federal Government Practices
  • Selected and Participated in Maximizing Leader Performance Conference 2024


Timeline

Director, Contract Development, Sales Operations

Beckman Coulter
02.2012 - Current

Senior Manager, Global Sales Operations

Iris Diagnostics
02.2007 - 02.2012

Senior Manager, Sales Operations

Siemens Healthineers
01.1999 - 02.2007
Noel Becnel