Wellness, Travel, Outdoor Adventure, Art & Architecture
Hi, I’m
Noel Daniel Fulton
Cave Creek,AZ
Summary
Executive professional with comprehensive knowledge of luxury resort operations, financial analysis, ownership relations, wellness programming and destination marketing. A dynamic leader in the resort industry for over 25 years, able to create strategic plans and visions to ensure business results. Specializing in exceeding profit expectations and delivering innovative solutions in collaboration with multiple community partners. Able to build cohesive teams that focus on long-term growth while providing a sense of purpose, community and sustainability.
Overview
24
years of professional experience
Work History
The Hermosa InnParadise Valley, AZ
Managing Director
01.2019 - Current
Job overview
- Hermosa Inn-43 Rooms + LON's restaurant.
- Tubac -98 Rooms, 27-hole golf course, spa, restaurant and banquet facilities on 500 acres in southern Arizona
- Oversight of all operations & capital projects
- Combined 45M in revenue
- Repositioned the resort to drive more high-end clientele and build wedding business. Hermosa was voted #1 Hotel in Arizona by Travel + Leisure
- Privately owned by the Allred Group. Other hotels in the group include Tubac Golf Resort and Spa, Sedona Golf Resort and Rancho Manana Golf Resort & Tonto Bar and Grill
Rancho ValenciaRancho Santa Fe, California
General Manager
09.2015 - 07.2017
Job overview
- 52 Suites, 12 Private Residence Club Villas, 18 Tennis Courts, Spa, 2 Restaurants and 600 Members
- Finished 2016 with over 15% revenue growth YOY in both Rooms and Food and Beverage and 20% in Spa
- The Spa was awarded the Forbes 5-STAR award in 2017
- The Hotel improved their Forbes inspection score and was able to maintain a 5-Star rating in 2015, 2016 and 2017
- Wine Spectator Best of Award 2015, 2016, 2017
- 97.5 % Overall Guest Survey Score by Market Metrix
- Travel and Leisure top 500 Worlds Best
- Privately owned and operated by the Jacobs family. Formerly managed by Auberge Resorts.
- AAA 5 Diamond; Forbes 5 Star
- US News and World Report Travel #1 Hotel in North America
- Relais and Chateaux #1 Hotel in North America
Auberge Resorts – Element 52 and Hotel MadelineTelluride, CO
General Manager
05.2010 - 10.2015
Job overview
- Madeline-150 keys (72 residential units, 83 hotel rooms, full-service spa, 2 food and beverage outlets, private ski valet, retail, ski and skate) Element 52- 48 individually owned luxury residential units, spa and fitness
- Opened “Base Camp” on the mountain to provide luxury adventure concierge services
- Transitioned new branding and systems
- Created community events and partnerships to bring awareness to the luxury levels of the Auberge brand
- Managed capital projects, due diligence and luxury positioning for Swed Bank to sell the property after going into receivership during post 2008 recession. The property was built as a Capella resort under Horst Shulze.
- Joined Leading Hotels of the World and maintained all service standard requirements. Hotel Madeline held the highest service score for the entire group in July 2012.
- Won a top award for community outreach in April 2014 competing with 90 hotels in Crescent portfolio.
- Began the resort’s first employee wellness program.Created property ethos and full orientation program to ensure consistent training practices and gain Forbes 4-star rating.
- Auberge Resorts/Flynn Capital Partners & Swed Bank Capital
- See below – returned upon request to transition and manage properties
- Led operational strategy to enhance guest experience across luxury resort and hotel properties.
Peaks Resort and Golden Door Spa, Telluride COTelluride, CO
General Manager
10.2004 - 10.2009
Job overview
- Managed daily operations and positioning of a 4 star 4 diamond luxury resort with 174 rooms, 50 luxury residences, 3 food and beverage outlets and a 42,000-square foot spa.
- Managed during several dynamic and complex changes in positioning and operation of the hotel. Focused on improving relationships with the local community and building a strong, cohesive team internally.
- Owner relations and HOA management; director of See Forever Village and Penthouses at the Peaks, consisting of 24 penthouses and 38 luxury condo units.
- Participated in collaborative marketing ventures with the ski resort to improve overall exposure.
- Built the wholesale and international segments following the economic recession, resulting in a significant increase in pace compared to the previous year. Initiated social media campaigns and renovation of the website.
- Documentation and presentation of all due diligence requests for potential buyers of the resort.
- Managed short-term rental of luxury residences.
- Blackstone LXR & Grand Heritage for the sale to the Telluride Ski Resort
- See Forever Village at the Peaks
The Elmonte Sagrado Resort and Spa, Taos NMTaos, NM
Director of Operations
04.2002 - 05.2003
Job overview
- Developed concepts, branding, positioning and operational standards for a state-of-the art resort promoting alternative energy systems and showcasing the “Bolarium” and “Living Machine”.
- Pre-opening development of systems, timelines, policies, websites, product purchasing and construction for the 4-star 4-diamond resort with cutting-edge technology and energy systems.
- Day-to-day operations of all departments, including food and beverage, spa, rooms, finance, maintenance and sales and marketing. Annual budget $12MM
- Worked to develop the “Living Spa”, a revolutionary wellness center focused on environmentally sustainable practices with an organic product line.
- Organized large grand opening events (including Cirque du Soleil, vendor-sponsored dinners with world leaders, art shows, cultural tours)
- Pre-configuration of software systems such as Spa Soft, Springer Miller and Micros.
- Worked directly with the DOF to develop a ten-year performance forecast, P&L statement formats, cash-flow forecasts and budgets for each department.
- Worked with department heads on training programs, team building and consistent hiring practices.
- Opened the resort for an independent owner that later sold to Kessler
- 4 Star, 4 Diamond
Education
LXRCarmel, CA
Certificate of Excellence from Hotel Management Recognition
01-2005
University of North Carolina
BS-Business Degree from Chapel Hill
01-1986
Skills
- Luxury Programming
- HOA & Property Management
- Brand Compliance Implementation
- Whole Food Menu Concepts
- Financial Analysis
- Strategic Planning
- Public Relations
- Contract Negotiations
- Capital Projects
- Operations management
- Quality assurance
- Team collaboration
- Mentoring and training
- Client relationships
- Organizational development
- Business growth initiatives
Interests
Work Preference
Work Type
Full TimeContract WorkTimeline
Managing Director
The Hermosa Inn
01.2019 - Current
General Manager
Rancho Valencia
09.2015 - 07.2017
General Manager
Auberge Resorts – Element 52 and Hotel Madeline
05.2010 - 10.2015
General Manager
Peaks Resort and Golden Door Spa, Telluride CO
10.2004 - 10.2009
Director of Operations
The Elmonte Sagrado Resort and Spa, Taos NM
04.2002 - 05.2003
University of North Carolina
BS-Business Degree from Chapel Hill
LXR
Certificate of Excellence from Hotel Management Recognition
Community Stewardship
Town council sub-committee member for the planning and vitalization of the village core, Member of World Cup planning committee, Member of Telluride’s Women’s Network, Telluride Mountain Village Owners Association (TMVOA) board lodging seat and officer, Volunteer for Telluride Foundation, Imogene Race, Challenged Athletes (San Diego)