Summary
Overview
Work History
Education
Skills
Recognition
References
Timeline
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Noelani Schroy

Noelani Schroy

Coral Springs,FL

Summary

HOSPITALITY TECHNOLOGY LEADERSHIP Accomplished Commercial Leader with over 15 years industry experience in sales and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on developing roadmap for immediate and future success. Drive new business through strategic sales, marketing, and account management planning and execution. Apply strong communication skills in cultivating sustainable relationships resulting in a healthy team environment. Excel in team-oriented and independent roles, applying energy, work ethic, and drive to optimize efficiency and effectiveness.

Overview

17
17
years of professional experience

Work History

Vice President, Commercial Strategy

LodgIQ
01.2023 - Current
  • Responsible for all direct sales efforts for independent hotels, hotel management groups, and branded hotels
  • Develop and implement sales processes, marketing strategies, product marketing, pricing strategies, and other commercial initiatives
  • Produce go-to-market strategy after identifying product obstacles for addressable market, developed new customer-facing deliverables to expand opportunities more than 3x
  • Optimize all marketing initiatives by managing multiple vendors responsible for execution of campaigns while coordinating cohesive strategies with Sales Team
  • Established brand voice through multiple channels
  • Maintain diverse pipeline with organized tasks, utilizing Salesforce, accurately list and manage opportunities
  • Provid guidance and leadership for the sales team through one-on-one calls, group strategy sessions, disseminating top-down directives, and organizing bottom-up communication
  • Maintain highest sales production while managing all commercial aspects of company
  • Develop and manage product roadmap to support sales, market demands, and retention needs
  • Organize interdepartmental SOPs to ensure efficiencies
  • Provide and present reports to CEO and Venture Capitalist on revenue, marketing, and operational efforts
  • Represent company in monthly industry interviews and videos where relevant topics are discussed with industry leaders
  • Represent company at trade shows and conferences
  • Maintain healthy and productive relationships with integrated partners.
  • Cultivate strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Lead cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Negotiate high-value contracts that maximized profitability while mitigating risks for the organization.
  • Manage financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Develop new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Identify opportunities to improve business process flows and productivity.
  • Leverage technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
  • Enhance company profitability by implementing strategic business plans and optimizing operational processes.
  • Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
  • Increased company growth through collaboration with sales and marketing departments.

Sr. Director of Sales

Tambourine
01.2015 - 01.2023
  • Responsible for all direct sales efforts for independent hotels, hotel management groups, and branded hotels as well as additional hospitality verticals (restaurants, event venues, vineyards, etc)
  • Oversee relationships with Management Groups and work with account management to increase portfolio saturation within groups
  • Provide guidance and training to entry-level and mid-level sales reps on strategies and sales techniques
  • Develop custom solutions for clients; through an investigatory discovery process, develop custom digital marketing solutions including branding, website, SEO, paid advertising, email solutions, and social media solutions
  • Maintain active relationships with Management Group decision-makers to identify additional properties and opportunities for additional services to be added for current clients
  • Maintain diverse pipeline with organized tasks, utilizing Salesforce, accurately list and manage opportunities
  • Develop and manage sales plan; work with the internal marketing team to align outbound sales efforts with marketing initiatives
  • Achieved record highest sales numbers two years in a row including being the first to break $2m in one year sales (achieved $2.57m)
  • Remained Salesforce expert for organization while architecture for entire company was being developed.
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Achieved departmental goals by developing and implementing strategic plans and initiatives.
  • Managed risk effectively by identifying potential threats, developing contingency plans, and implementing mitigation strategies in line with overall business objectives.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Defined clear targets and objectives and communicated to other team members.

Director of Operations: Sales, Service, and Operations

Tambourine
01.2018 - 01.2020
  • Develop and implement SOPs to enhance interdepartmental efficiencies
  • Assign implementation tasks to the department
  • Manage all Salesforce automation, architecture, and ongoing usage for accuracy
  • Implement new Salesforce products including Pardot and CPQ
  • Provide ongoing operational process directives; utilizing Lucidchart, disperse easily understood workflow processes with interdepartmental duties
  • Salesforce Admin duties, build automations, processes, workflows, object management, and custom reports in Salesforce
  • Implement multiple applications including Salesforce CPQ, Pardot, DuplicateCheck, and RecordValidator
  • Financial forensics to identify money not charged or lost due to historic lack of processes
  • Trained company on new SOP’s through live workshops, online references, and one on one coaching
  • Identified and corrected sales gaps to promote.
  • Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Collaborated with senior management to develop and execute long-term corporate goals and objectives.
  • Mentored and coached team members to foster productive and engaging work environment.
  • Defined, implemented, and revised operational policies and guidelines.
  • Analyzed business operations and implemented strategies to improve operational cohesiveness.
  • Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
  • Improved operational efficiency by streamlining processes and implementing innovative solutions.
  • Enhanced employee engagement by developing training programs, fostering a collaborative culture, and promoting professional development opportunities.
  • Implemented data-driven decision-making processes to enhance operational performance and achieve targets.

Director of Business Development

Tambourine
01.2015 - 01.2018
  • Instituted CRS White Label sales and management department to multi-layered department and revenue channel for Tambourine
  • Through almost exclusively outbound cold call efforts, built layered pipeline and maintained clientele portfolio with the lowest attrition of all Tambourine products
  • Provided task-force sales efforts for digital marketing products
  • Established sales initiatives and cadence; identified high priority targets through property metrics (current vendor, property size, management group affiliation, market, outlets available, etc), delivered multi-platform sales initiatives
  • Develop processes, for client onboarding, support ticket management, billing, and ongoing relationship management to later be passed to CRS team
  • Company Subject Matter Expert in CRS and Hotel Tech Stack
  • Brought in as consultant on tech stack needs to add depth to Tambourine digital services.
  • Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
  • Increased client base by developing and implementing effective business development strategies.

Business Development Manager

SiteMinder
01.2014 - 01.2015
  • First US Salesperson for international hotel distribution tech company
  • Responsible for sales and efforts for client acquisition of management groups or high-priority properties in Southeast
  • Provided educational seminars on hospitality and revenue management for entry-level associates within company
  • Maintained highest closed sales record; on quarterly and annual basis, maintained highest sales (in quantity and revenue) for US office and remained in top 5 throughout entire global company
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Represented company and promoted products at conferences and industry events.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Successfully managed sales activities tracked and recorded all sales activities in Salesforce in accordance with self-developed sales plans
  • Educated potential clients on best practices in tech stack usage and distribution
  • Assisted in mapping best tech stack to match hotel operations, current tech pieces, and desired outcomes
  • Provided ongoing training to assist new hires and entry-level associates of Siteminder with “Hospitality 101” training and “Hotel Sales 101” training.

Market Manager: Washington DC, Atlantic City, South Florida

BookIt.com
01.2012 - 01.2014
  • Opened two markets for established online travel agency- Washington, DC and Atlantic City, NJ
  • Worked with hotels directly to develop promotional calendars to market online
  • Negotiate contract terms and conditions for partnership
  • Set record for most successful market opening; after 60 days with company, launched most successful (highest revenue produced in week one launch) market opening for company
  • Worked with hotels to identify revenue opportunities and develop promotions to increase sales
  • Worked with marketing to purchase TravelZoo or other marketing placements for high revenue-producing promotions
  • Prospect into hotels to be added to program and negotiate commission rates
  • Met face-to-face and online to grow participation in program
  • Re-Launched Miami and Fort Lauderdale with highest grossing months 5 months in a row and highest producing year in 2013.

Area Director of Revenue Management

Modus Hotels
01.2011 - 01.2012
  • Oversaw 3 independent and one Choice hotel’s revenue management strategies and execution
  • Ran displacement analysis on group inquiries to direct sales team on group assessment
  • Managed rates on multiple tech stacks including PMS’s Visual One and Opera, CRS’s Synxis, TravelClick, and Pegasus, and RFP Program Lanyon
  • Established and managed hotel revenue strategies; through market mix, channel analysis, and market research, provided guidance to General Manager on daily rate strategies and sales team rates to meet target revenue goals
  • Manage distribution and maintain rate parity across all OTA’s and online channels while supporting sales team efforts for group acquisition
  • Attend revenue, budget, and ownership meetings on weekly, monthly, and quarterly basis, providing attendees with applicable reports and analysis of market trends to accurately deliver updated revenue forecasts
  • Created annual proposed budget for upcoming year including group/transient contribution, market mix, ADR and Occupancy Growth.

Director of Sales, Marketing, and Revenue

Virginian Suites, Arlington
01.2009 - 01.2011
  • Oversaw sales team of four to regularly exceed property revenue goals and maintain leading standing in STR Report
  • Oversaw all sales plans of team and supported Sales Managers in uncovering new business through cold call sales
  • Transitioned property from fully independent hotel to Choice (Ascend) flag
  • Responsible for developing new sales portfolio; after previous DOS left property, hotel’s main account also left, requiring an entirely new business mix acquisition for the 2009-2010 year
  • Managed Sales Team’s sales plans and activities and helped uncover new prospects through door to door cold calling and using Knowland Group technology
  • Provided oversight on pricing and pattern management for groups
  • Provided weekly and monthly reports on sales efforts, closed business, and upcoming business to General Manager.

Senior Sales Manager

Virginian Suites, Arlington
01.2008 - 01.2009
  • Responsible for all outbound sales efforts for 99-room downtown DC property
  • Reported to the Director of Sales on weekly efforts and outcomes of sales activities
  • Maintained a minimum of five face-to-face site visits on a weekly basis while consistently exceeding targeted call targets
  • Generated contracts and terms for groups and negotiated rates and terms
  • Maintained client relationships to secure ongoing group business for the hotel.

Education

Bachelor of Arts -

Salisbury University
Salisbury, MD

Skills

  • Team Leadership
  • Sales and Marketing Leadership
  • Strategic Planning
  • Operations Management
  • Process Improvement
  • Negotiation and Persuasion
  • Training and mentoring
  • Presentations
  • Contract Negotiation
  • Budget Oversight
  • Price Structuring

Recognition

  • "Top 50 Women Leaders in Hospitality of 2024" (Women We Admire): 2024
  • "Difference Maker" recipient (Tambourine): 2022
  • "Show Me the Money, Top Sales Producer of the Year" recipient (Tambourine): 2021,2022
  • "Salesperson of the Year" recipient for Sales Department award (Tambourine): 2021
  • "Rock Star! Top Sales Person, Americas" recipient (SiteMinder): 2014
  • "Golden Key Sales" winner (Modus Hotels): 2009, 2010, 2011

References

Available upon request

Timeline

Vice President, Commercial Strategy

LodgIQ
01.2023 - Current

Director of Operations: Sales, Service, and Operations

Tambourine
01.2018 - 01.2020

Sr. Director of Sales

Tambourine
01.2015 - 01.2023

Director of Business Development

Tambourine
01.2015 - 01.2018

Business Development Manager

SiteMinder
01.2014 - 01.2015

Market Manager: Washington DC, Atlantic City, South Florida

BookIt.com
01.2012 - 01.2014

Area Director of Revenue Management

Modus Hotels
01.2011 - 01.2012

Director of Sales, Marketing, and Revenue

Virginian Suites, Arlington
01.2009 - 01.2011

Senior Sales Manager

Virginian Suites, Arlington
01.2008 - 01.2009

Bachelor of Arts -

Salisbury University

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Noelani Schroy