Developed and implemented comprehensive sales strategies to drive revenue growth and expand market share.
Analyzed market trends and competitor activities to identify new business opportunities and inform sales strategies.
Negotiated contracts and agreements with clients, ensuring favorable terms and maximizing profitability.
Collaborated with internal teams to develop customized solutions that met client needs and exceeded sales targets.
Conducted regular performance reviews and provided recommendations for improvement to optimize sales effectiveness.
Delivered engaging presentations and product demonstrations to prospects, effectively communicating value propositions and driving sales conversions.
Acted as a trusted advisor to clients, providing strategic guidance and proactive support to help them achieve their business objectives.
Senior Medica Buyer
Direct Agents
New York, NY
05.2019 - 09.2023
Successfully managed and fostered relationships with the largest clients/affiliates at Direct Agents, resulting in substantial revenue growth and increased brand exposure.
Responsible for hitting multi-million dollar, monthly and quarterly sales goals for both clients and affiliates.
Cross-sell complementary advertising services and solutions to my existing client base. Leveraging my deep understanding of their campaigns and objectives, successfully recommended additional media channels and strategies, helping clients maximize their ROI.
Conducted comprehensive monitoring of media partner activity and performed data-driven performance analysis to pinpoint optimization opportunities, resulting in a significant increase in partner-generated revenue.
Negotiated media buying contracts with vendors and monitored performance of campaigns to ensure cost-effectiveness.
Assistant Buyer
Media Assembly
Newark, NY
11.2018 - 03.2019
Manage day to day stewardship of investment through centralized OX Media Bank system.
Manage relationships with networks/vendors to ensure inventory is running properly.
Work with the negotiator to create and execute video investment strategies.
Develop a working knowledge of the client’s goals, guidelines, and strategies.
Education
Bachelor of Science - Business Administration And Management
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)