Noelle Smyth
Mountain View,CA
Summary
Marketing professional with a proven track record of developing and executing transformative marketing initiatives and engaging content. A skilled leader with a reputation for fostering collaborative team environments and consistently driving results in dynamic settings.
Overview
19
19
years of professional experience
Work History
Principal
Indicio Creative
05.2022 - Current
- Launched Indicio (“to persuade”) Creative to help clients in technology/AI, finance, and healthcare discover their 'why,' while delivering results-focused marketing strategies tailored to their unique business objectives.
- Deploy well-coordinated multi-channel marketing campaigns to increase market share and brand recognition.
- Develop compelling content for sales presentations, event marketing, social media, email campaigns, and website platforms
- Create press materials and secure favorable coverage through targeted outreach and relationship-building.
- Manage subcontractors, including web developers and writers, ensuring a consistent brand experience.
Head of Content, Marketing Manager
Norwest Venture Partners
03.2021 - 04.2022
- Developed comprehensive content marketing strategies to enhance brand awareness and engagement for one of Silicon Valley's leading venture firms
- Worked directly with portfolio companies within the software, information technology, healthcare, internet, and analytics sectors for case studies and funding announcements
- Developed and executed successful content marketing strategies for the firm and individual partners
- Increased website traffic by implementing effective SEO strategies.
- Directed PR agency activities, securing press coverage from leading industry publications and outlets.
Senior Marketing Manager, Events and Partnerships
VMware
02.2018 - 05.2020
- Managed launch and subsequent communications promoting VMware's Edge and IoT business unit.
- Collaborated closely with VMware’s Edge and IoT partners, overseeing joint announcements, marketing materials, webinars, and event cooperation
- Equipped field sales with essential enablement tools, including comprehensive sales decks and real-world case studies.
- Developed a blueprint for customer summits and learning events in the US and EMEA regions
- Led global trade show program, managing calendar, budget, space design, themes, and demo requirements.
Senior Marketing Manager, Modernize Data Center
VMware
06.2017 - 02.2018
- Developed communications strategy along with positioning statements to support the launch of VMware's “Modernize Data Center” solutions portfolio.
- Partnered with executives and senior leadership to build briefing documents, theater presentations, and digital campaigns
- Worked closely with the operations team to evaluate campaign effectiveness and drive continuous improvement
Senior Product Marketing Manager, VCloud Air
VMware
07.2016 - 06.2017
- Developed marketing programs and campaigns to drive demand for VMware's vCloud Air product and services
- Produced enablement materials, including battlecards, positioning statements and presentations to support global sales teams.
- Liaised with sales teams to create real-world customer success stories and case studies
- Contributed to planning and production of industry events.
Senior Manager, Marketing Communications / Events
Cisco Systems, Inc.
09.2014 - 11.2015
- Led event planning and execution, ensuring effective promotion of company products at domestic, international, and Cisco proprietary events, with focus areas including IoT (Internet of Things), Security, Digital Business Transformation, Data Center, and Cloud.
- Developed digital marketing strategy to boost engagement on mobile apps, website, social media, and pre- and post-event communications.
- Collaborated with the field sales and partner marketing teams to enhance visibility among key customers.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns and event ROI.
Manager, Integrated Campaigns and Strategy
Cisco Systems, Inc.
04.2012 - 09.2014
- Developed and implemented strategic plans to achieve company-wide goals and objectives for Cisco's global brand campaigns
- Led messaging trainings with executive teams, AR/PR, product marketing, events, speaker bureaus, and marcom teams to ensure a common messaging hierarchy
- Created the first-ever interactive "Cisco Story" presentation launched in Cisco's innovative Executive Briefing Center and leveraged worldwide.
Manager, Marketing Communications, Small Business
Cisco Systems, Inc.
10.2006 - 04.2012
- Developed comprehensive marketing strategies that increased leads among SMB audiences
- Collaborated with cross-functional teams to unify messaging across channels and international markets.
- Analyzed and reported on KPIs to validate the success of campaigns and make data-driven decisions for future programs.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed content creation for digital platforms, ensuring consistency and engagement.
- Launched award-winning product launch campaigns, generating buzz and driving demand for new offerings.
Education
Bachelor of Science - Journalism And Public Relations
California Polytechnic State University, San Luis Obispo
San Luis Obispo, CASkills
- Integrated marketing strategies
- Brand positioning expertise
- Content creation
- SEO optimization
- Results-driven campaign oversight
- Coordinating events
- Media relations
- Collaborative strategic leadership
- Partnership development
- Sales enablement
Timeline
Principal
Indicio Creative
05.2022 - Current
Head of Content, Marketing Manager
Norwest Venture Partners
03.2021 - 04.2022
Senior Marketing Manager, Events and Partnerships
VMware
02.2018 - 05.2020
Senior Marketing Manager, Modernize Data Center
VMware
06.2017 - 02.2018
Senior Product Marketing Manager, VCloud Air
VMware
07.2016 - 06.2017
Senior Manager, Marketing Communications / Events
Cisco Systems, Inc.
09.2014 - 11.2015
Manager, Integrated Campaigns and Strategy
Cisco Systems, Inc.
04.2012 - 09.2014
Manager, Marketing Communications, Small Business
Cisco Systems, Inc.
10.2006 - 04.2012
Bachelor of Science - Journalism And Public Relations
California Polytechnic State University, San Luis Obispo