Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Noelle Thorstenson

Summary

Senior Creative Designer at The Boston Beer Company, specializing in innovative packaging and brand identity for Truly Hard Seltzer and Truly LA. Proven ability to drive customer engagement through visually compelling, consumer-facing design. Skilled in managing multiple projects, meeting tight deadlines, and leveraging advanced design tools to elevate brand presence through strategic, collaborative execution.

Overview

11
11
years of professional experience

Work History

Senior Creative Designer

Boston Beer
01.2019 - Current
  • Drove creative direction for Truly’s five limited-release variety packs and can designs from Fall 2023 to Spring 2024, ensuring successful campaign execution and product launches.
  • Collaborated with cross-functional teams including brand, print production, and commercialization to ensure cohesive messaging across print, digital, and social media for product launches.
  • Orchestrated strategic partnerships between the brand and organizations including the U.S. Women's National Soccer Team, LAFC, and Barstool to amplify brand visibility and expand market reach.
  • Provided art direction for photoshoots to optimize product presentation and enhance visual appeal for promotional materials and brand collaborations.
  • Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.

Graphic Designer

Boston Beer
01.2017 - 01.2023
  • Developed creative designs for print materials, point-of-sale assets, banners, and signage for Truly Hard Seltzer.
  • Contributed to the creation of artwork for Truly core and limited-release product packaging, as well as consumer-facing promotional materials.
  • Designed 6+ limited release cans for the Truly LA location
  • Developed high-impact product packaging for quarterly limited-time offers (LTOs), effectively capturing target audience attention and contributing to increased sales revenue.

Custom Creative Services Artist

Boston Beer
02.2016 - 01.2017
  • Provided promotional support to internal sales teams and external clients across multiple brands, including Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Assisted in the training of new designers.

Freelancer

Self-employeed
04.2014 - 01.2022
  • Designed logos for a range of clients, including real estate professionals, personal brands, a podcast, commercial merchandise, and local businesses.
  • Created branding and signage for Signal City Cars in Chattanooga, TN.
  • Delivered design support for volunteer and advocacy organizations, including Signal Mountain Social Services and the Good Samaritans.

Education

Bachelor of Fine Arts - Graphic And Communication Design

Northeastern University
Boston, MA
05-2018

Skills

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)
  • Creative concept development
  • Collaborative teamwork
  • Design project management
  • Brand identity creation
  • Presentation and communication of designs
  • Packaging and print production
  • Visual storytelling techniques
  • Advanced knowledge of typography, color theory, and design principles

Interests

  • Photography
  • Fine art
  • Creative writing and reading
  • Interior design
  • Volunteering and advocacy

Timeline

Senior Creative Designer

Boston Beer
01.2019 - Current

Graphic Designer

Boston Beer
01.2017 - 01.2023

Custom Creative Services Artist

Boston Beer
02.2016 - 01.2017

Freelancer

Self-employeed
04.2014 - 01.2022

Bachelor of Fine Arts - Graphic And Communication Design

Northeastern University

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Noelle Thorstenson