Noemy Garcia Rayo
Summary
Detail-oriented marketing professional with experience in brand development, digital campaigns, and cross-functional collaboration across the aesthetics and healthcare sectors. Skilled in executing social media and content strategies that strengthen engagement and brand visibility. Combines clinical insight with creative marketing execution to deliver results and enhance the patient experience.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Associate
Clínica De Medicina Estética Barcelona
Barcelona, Spain
07.2024 - 12.2025
- Conducted competitive analysis and supported CRM/cold-calling efforts, strengthening understanding of strategic planning, sales pipeline development, and third-party coordination
- Collaborated with clinical and administrative teams to enhance operational efficiency and improve patient outcomes, gaining firsthand exposure to healthcare decision-making and stakeholder dynamics
- Designed and executed a social media and promotional strategy that increased engagement and boosted clinic revenue by 15%, directly supporting brand awareness and go-to-market efforts.
- Assisted clinic manager with tracking budgets for promotional events and sample inventory, ensuring cost-effective allocation of resources while supporting sales growth.
- Partnered with the sales and creative teams to align campaign messaging and promotional materials with brand identity, driving consistent communication across digital, in-clinic, and field marketing channels.
Marketing Intern
Adiemed
Barcelona, Spain
01.2024 - 07.2024
- Assisted in planning and executing digital marketing and merchandising initiatives on Amazon and other e-commerce platforms to support product visibility and sales.
- Supported budget tracking and invoice management by maintaining purchase order records for media spend with 100% accuracy.
- Coordinated content updates (product descriptions, imagery) with internal teams to align retail and media initiatives with brand guidelines, improving product page engagement by 20%.
- Monitored digital campaign KPIs and verified data accuracy to support quality and compliance standards.
- Partnered with external agencies to review creative materials and ensure compliance with e-commerce best practices.
- Contributed to A/B testing plans for creative and messaging variants, helping identify winning creatives that delivered a 12% higher CTR
- Prepared performance reports and assisted with strategic recommendations for annual planning with retail partners.
Pharmacy Technician
McKesson RxPak
Memphis, TN
07.2021 - 09.2023
- Maintained prescription accuracy and quality control standards.
- Created quality checklists to ensure compliance and efficiency.
Education
Bachelor of Science - Health Sciences
University of Memphis
Memphis, TN05-2025
Certification
- CPR certification
- Pharmacy Technician certification
- Amazon Ads Certification
- Google Ads Certification
- Meta Blueprint - Digital Marketing Associate
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing Associate
Clínica De Medicina Estética Barcelona
07.2024 - 12.2025
Marketing Intern
Adiemed
01.2024 - 07.2024
Pharmacy Technician
McKesson RxPak
07.2021 - 09.2023
Bachelor of Science - Health Sciences
University of Memphis