Overview
Work History
Education
Skills
Websites
Certification
University Involvement
Timeline
Generic

Nolan Jessup

Austin

Overview

3
3
years of professional experience
1
1
Certification

Work History

Freelance PPC Manager

Ethan’s Personal Training
12.2023 - Current
  • Generated leads for a personal trainer using PPC campaigns that have resulted in $600 customer LTV
  • Tracked conversions with Google Analytics & Google Tag Manager to analyze 2198 impressions
  • Started online presence with website and landing pages that help attribute to the 171% ROI
  • Implemented multi-channel marketing plan to increase signups by 35% within 3 months.

Freelance SEM Specialist

Dallas Therapy Group
11.2023 - Current
  • Optimized conversion rate by retargeting SEM campaign’s audience leading to a 1% increase in CTR
  • Identified clients with Keyword Planner Tool list refined by MS Excel to contribute to $2,000 LTV
  • Reported data through a presentation that broke down KPI performance including the 3.5:1 ROAS
  • Increased B2C leads by 10% by implementing paid ads on Google and LinkedIn.

Freelance Social Media Coordinator

Orange Bridge Advisory
11.2023 - Current
  • Led full redesign of start-ups website based on customer segmentation and competitive research, increasing website leads by 150%
  • Defined target audience with market research that has enabled me to create 3 unique ad groups
  • Established brand awareness for executive coach with 45 pieces of compelling LinkedIn copy.

Freelance SEO Specialist

Roambat Travel
09.2023 - Current
  • Established brandy strategy and marketing campaign by growing website traffic using Ahrefs for SEO-optimized content marketing, guest blogging, and affiliates, resulting in 71 impressions
  • Improved website’s functionality by implementing CSS & HTML code for design elements and forms
  • Developed brand identity using Canva & WordPress design elements to resonate with target audience.

Business Development Representative

Navan
07.2023 - 11.2023
  • Created and developed targeted automated email campaigns to segments of the firm's 10k+ email list; increased open rates by 4%
  • Nurtured leads through the marketing funnel with email to close $60,000 worth of new business
  • Researched target audience to segment and craft messaging leading to 88% quota attainment.

Financial Operations Intern

Amazon
05.2022 - 08.2022
  • Analyzed data from 120 active employees, leveraging insights to enhance operational strategies and achieve a 5% increase in output while reducing the plateau rate by 15%
  • Led the redevelopment and implementation of an internal tracking system for 120 employees, utilizing technology to identify bottlenecks and achieving a 14% reduction in task time.

E-Commerce Analyst Intern

Zurn Industries
03.2021 - 12.2021
  • Optimized campaign efficiency by evaluating paid media data for a remarkable 4.5:1 ROAS
  • Mitigated risks by presenting trends to upper-level management that suggested a new media mix
  • Contributed to scaling efforts by enhancing product data to drive $490 million in quarterly sales
  • Examined monthly marketing expenditure totaling $400 to help refine audience targeting, creative elements, and campaign copy; resulted in a 4.5:1 ROAS
  • Accelerate the digital sales target by optimizing the e-commerce user experience on the current website and introducing a new storefront on Amazon; resulting in a 300% increase in online orders.

Education

Bachelor of Science in Business: Finance -

University of Minnesota
Minneapolis, Minnesota
05.2023

Skills

  • Search Engine Marketing
  • Keyword Research
  • Bid Management
  • Competitor Analysis

Certification

  • Google Digital Marketing & E-Commerce Professional Certification, 2023
  • Google Analytics for Beginners Certification, 2023

University Involvement

Alpha Kappa Psi Professional Business Fraternity, Minneapolis, MN, 02/01/21, 05/01/23, Launched a newsletter reaching 500+ students generating $5,000 in sponsorships & advertising, Enhanced online presence by creating engaging content to attract 500+ new Instagram followers

Timeline

Freelance PPC Manager

Ethan’s Personal Training
12.2023 - Current

Freelance SEM Specialist

Dallas Therapy Group
11.2023 - Current

Freelance Social Media Coordinator

Orange Bridge Advisory
11.2023 - Current

Freelance SEO Specialist

Roambat Travel
09.2023 - Current

Business Development Representative

Navan
07.2023 - 11.2023

Financial Operations Intern

Amazon
05.2022 - 08.2022

E-Commerce Analyst Intern

Zurn Industries
03.2021 - 12.2021

Bachelor of Science in Business: Finance -

University of Minnesota
  • Google Digital Marketing & E-Commerce Professional Certification, 2023
  • Google Analytics for Beginners Certification, 2023

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Nolan Jessup