NOOPUR THANVI

PS: Credit card is a tough product to sell that needs immense knowledge transfer. You have to design a product journey (layout interface) for a user who has never sold a Credit Card. “2nd Winner @ ProductFolks July Teardown”

• OneCode wants to raise sales of credit cards, the hardest product to sell, and achieve a conversion rate of at least 25% to broaden its reach in the financial products market to 300 million customers through networking with direct selling agents.
• Strategized about the problems in the current business process, condensed the broad statement to a specific issue, discovered loopholes, and studied the competition market and possible solutions.
• Mapped the potential solutions from each category problem, and addressed pain points through feature recommendations that can be easily introduced into the current application.

• PS: Reduce the switching of users, and make sure they stick to your app
• We had to find a solution to the ongoing daily battle for auto service in India with industry titans like Uber & Ola
• Through user research and reviews, we were able to come up with a solution that reduces the frequency of app switches while booking "Auto" during peak hours by about 10%
• By identifying Personas and learning about each one's pain point, we developed various solutions based on Time, Cost,
• Experience, and Service
• We brainstormed ideas and thus concluded with 8 features that can be implied in the order of their impact score that was calculated based on key metrics
• The answer outlines the Go-To-Market Strategy for Rapido by concentrating on achieving the goal of decreasing the number of switches.

• Product Growth Case Study, PS: You need to first identify the segment of the user
• Based on the user segment, you need to decide how and when a particular feature will be revealed to a user in its journey on the app
• Proposed a solution wherein we were able to identify the user journey of each segmented user successfully
• Idealized on how to identify user persona by making slight changes in the current onboarding process
• Went through the user journey of each identified persona after emphasizing with them
• Based on information gained by user journey for different persona, suggested features in a way which would motivate them to spend more time & hence extract more value from the app
• The founder liked the solution, and we received an invitation to a call for an interview.

• Technologies: Figma, Next.Js, Go, SQLite
• Designed interfaces for the coursework project, which is an all-in-one student portal that provides information to incoming & current students regarding courses, professors, and other important details
• Crafted UX flows, conducted user studies, and worked closely with other members for successful implementation
• FIGMA LINK

• Icertis Contract Management Software
• Completed certification for Product Training under the Icertis Contract Management by passing the mandatory assessment
• Identified the feature and function requirements of internal stakeholders and clients, and converted them into business demands
• Supported development team in the generation of technical requirements and product documentation to achieve process commonality for contract management lifecycle.
• Participated in the QA Testing Process and designed test suites that made sure the consumers' products were as per liking
• Led customer calls, coached and coordinated the sales representatives, and collaborated with company representatives
• Compared project goals and user experiences and recommended revisions to bring entities into alignment.
• Actively participated in team meetings with managers, and performed duties as assigned.