Kaitlyn Trabucco
Principal Product Manager
Overview
17
17
years of professional experience
Work History
Principal Product Manager, Ads Platform & Revenue
Nextdoor
12.2022 - Current
- Spearheaded the development of Nextdoor's new ad server, orchestrating a seamless migration from an old ad server to a new one.
- Designed and implemented a robust self-service ad platform from inception to execution, tailored to meet the diverse requirements of Nextdoor's advertiser base.
- Utilized user feedback and extensive analytics to enact data-driven enhancements, leading to substantial improvements in forecasting accuracy, targeting efficiency, and optimal budget allocation.
- Engineered comprehensive advertising solutions for small and medium-sized businesses, resulting in noteworthy revenue growth.
Staff Product Manager, Revenue
Twitter
12.2018 - Current
- Strategized, executed and led complete advertising platform re-build impacting over 1 million users including many Fortune 100 companies spending total $1B on platform
- Released over 25 product features that brought in 20% new users, 30% increase in active users and drove revenue goal over forecast
- Led complex migration of products while delivering on timelines.
- Drove front-end product feature releases, including optimized ML models, revamped operating systems, and third-party integrations
- Led org-wide strategy to deliver new revenue opportunities, targeting models, and net new security features
Head of Product & Interim COO
Nomiku
01.2018 - 08.2018
- Led strategy to streamline processes resulting in exponential growth in sales and bottom line sustainability. Hit break-even after 2 months while also surpassing forecast MoM by 100%
- Created new user flow process with team that led to 3x longer retention
- Worked with executive team to organize KPIs and metric-based strategy which resulted in financial impact and growth
- Held investor relations and partnership strategy which resulted in next round of funding
Founder // Head of Product
Educents (acquired)
01.2016 - 07.2018
- Serviced over 900k users from 91 different countries and 5k independent sellers. Achieved > $5M ARR and 40% marketshare
- Built B2B and B2C ecosystems and implemented GTM plans
- Hired and managed global engineering and data teams
- Built data structures and insights to drive data-led product decisions
- Grew community and social mobile products to rapid growth and scale — achieving unprecedented ROI
Founder // Chief Operating Officer
Educents (acquired)
01.2013 - 07.2018
- Raised $15M venture capital — largest round raised by female founders
- Hired, trained and led team of 50 employees and executive team. Excelled in org chart management and optimization
- Managed P&L, HR, People, and all financial and legal responsibilities
- Scaled marketplace and built social, content, and community platforms on top of platform
- Designed, built, and launched Educents in 2013 to provide more affordable access ($20M+ in savings) to educational products for 900k+ global users
Growth & Product
Homeschool.com
01.2012 - 01.2014
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies
- Established criteria for each milestone within product roadmap as means to measure developmental progress
Operations Strategist
Beneficial State Bank
02.2011 - 01.2012
- Evaluated new business opportunities and funded community projects by analyzing cash flow models and competitive landscape
- Built data models to forecast and predict market changes, including social tracking metrics
Operations Manager
Tiffany & CO
10.2007 - 01.2010
- Managed West Coast operations
- Successfully organized and launched new store opening achieving record-breaking $7M sales in the first year
Education
Bachelor of Arts -
Bachelor of Business Administration (BBA) At Gordon College
05.2001 -
MBA -
Masters of Business Administration (M.B.A.) (CSR) At Mills College, Lorry I. Lokey Graduate
Executive Program -
UCLA Anderson School of Management
Timeline
Principal Product Manager, Ads Platform & Revenue
Nextdoor
12.2022 - Current
Staff Product Manager, Revenue
Twitter
12.2018 - Current
Head of Product & Interim COO
Nomiku
01.2018 - 08.2018
Founder // Head of Product
Educents (acquired)
01.2016 - 07.2018
Founder // Chief Operating Officer
Educents (acquired)
01.2013 - 07.2018
Growth & Product
Homeschool.com
01.2012 - 01.2014
Operations Strategist
Beneficial State Bank
02.2011 - 01.2012
Operations Manager
Tiffany & CO
10.2007 - 01.2010
Bachelor of Arts -
Bachelor of Business Administration (BBA) At Gordon College
05.2001 -
MBA -
Masters of Business Administration (M.B.A.) (CSR) At Mills College, Lorry I. Lokey Graduate
Executive Program -
UCLA Anderson School of Management
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<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform