Nora Brown
Charlotte,NC
Summary
Strategic marketing leader with over two decades of experience in the financial services sector. Specializes in leading cross-functional teams to develop and implement comprehensive marketing strategies that drive brand growth and enhance client engagement. Proficient in leveraging digital marketing tools and analytics to inform decisions and measure success. Adept at aligning marketing objectives with broader business goals to achieve significant results.
Overview
30
30
years of professional experience
Work History
Senior Manager Client Marketing (Contract)
TIAA
10.2023 - Current
- Lead a team of marketing strategists, focusing on institutional investors.
- Develop and execute marketing plans to attract, engage, and retain clients, aligning with business goals.
- Leverages collaboration with stakeholders from sales, client services, product management, and investment management to ensure alignment of channel marketing team's objectives with cross-functional goals and successful implementation of marketing plans.
- Use data analysis to craft and deliver personalized marketing messages, boosting audience engagement.
- Develops comprehensive maturity roadmaps by shaping team vision to align with the evolving marketing landscape and fulfill the rising demand for personalized, relevant experiences.
Marketing Communications Manager
Principal Financial Group (acquired Wells Fargo IRT)
01.2020 - 10.2023
- Led development and implementation of marketing strategies to enhance the company's brand image, boosting business growth with new and existing clients.
- Increased brand awareness by leading the development of an integrated digital strategy that included email marketing, web content, conference collateral with social media.
- Implemented comprehensive content strategy plans across various marketing channels to enhance brand visibility, increase audience engagement and acquisition rates, improve customer retention levels, and boost sales funnel activity.
- Assessed the impact of campaigns through careful measurement and analysis. Orchestrated project execution workflow within set timelines and budgets while ensuring accurate reporting of outcomes.
Assistant Vice President, Marketing and Communications Management
Wells Fargo Institutional Retirement & Trust (IRT)
03.2014 - 01.2020
- Assisted in the development and execution of product rollout, marketing, as well as communication strategies for Wells Fargo Institutional Retirement & Trust.
- Spearheaded relocation of retirement and non-retirement marketing messages from Wells Fargo IRT to Principal Financial Group and Principal Custody Solutions. Formulated tailored marketing strategies reflecting the values, goals, and branding of the Principal organization.
- Provided consultation to senior leaders, product, and services teams in the development of marketing and communication plans for product launches.
Director of Communications and Change Management
Conduent HR Solutions, LLC
08.2009 - 02.2014
- Successfully implemented and supervised a new team of consultants adept at handling standard and customized communication needs related to employee benefits, investments, and retirement for multiple Fortune 500 organizations.
- Developed integrated communication strategies for health and welfare, payroll, compensation, and retirement plans.
- Collaborated with C-suite executives and HR contacts to devise and execute benefit communication strategies aligned with organizational objectives.
Participant Experience Communication Consultant
Fidelity Investments
08.2001 - 07.2009
- Developed and delivered best-in-class communication materials through various channels to facilitate the delivery of critical information from Fidelity's Fortune 500 clients to their employees.
- Enhanced participant engagement by utilizing Fidelity's extensive educational resources, marketing campaigns, tools, and workshops to empower them in making well-informed financial decisions.
Senior Benefits Analyst
UST, Inc.
09.1997 - 08.2001
- Handled the administration of health and welfare, retirement, and executive benefit plans.
- Oversaw vendor selection process for recordkeeping services, trustee services, and investment management services. Executed communication and education initiatives during transition to cash balance pension plan.
Benefits Associate
New York Life Insurance
08.1994 - 09.1997
- Successfully managed various human resources tasks such as compensation, workforce planning, employee development and onboarding of new employees.
Education
MBA - Finance and Marketing
New York University
New York, NYBachelor of Science - Marketing And Human Resources Management
SUNY At Binghamton
Binghamton, NYSkills
- SEO/SEM
- Google Analytics
- Social Media Advertising
- Email Marketing Platforms
- Content Management Systems
- Adobe Suite
- Team Leadership
- Strategic Planning
- Cross-Functional Collaboration
- Stakeholder Engagement
- Budget Management
- Market Research
- Brand Development
- Campaign Analysis
- Performance Metrics
Customer Segmentation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Strategized and launched a new product line, working across 4 cross-departmental teams and increasing overall company market share by 14% year-over-year.
- Led team of 12 to overhaul online and email campaigns, resulting in 23K new email subscribers.
Timeline
Senior Manager Client Marketing (Contract)
TIAA
10.2023 - Current
Marketing Communications Manager
Principal Financial Group (acquired Wells Fargo IRT)
01.2020 - 10.2023
Assistant Vice President, Marketing and Communications Management
Wells Fargo Institutional Retirement & Trust (IRT)
03.2014 - 01.2020
Director of Communications and Change Management
Conduent HR Solutions, LLC
08.2009 - 02.2014
Participant Experience Communication Consultant
Fidelity Investments
08.2001 - 07.2009
Senior Benefits Analyst
UST, Inc.
09.1997 - 08.2001
Benefits Associate
New York Life Insurance
08.1994 - 09.1997
MBA - Finance and Marketing
New York University
Bachelor of Science - Marketing And Human Resources Management
SUNY At Binghamton
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