Nora Cheng
Irvine,CA
Summary
Results-driven digital marketing and paid social specialist with 4+ years of experience leading global campaigns for top franchises and brands. Expertise in paid social strategy, campaign activation, analytics, and cross-functional collaboration. Skilled at mentoring teams, optimizing ROI, and delivering innovative programs that drive engagement and growth.
Overview
4
4
years of professional experience
Work History
Activation Specialist, Paid Social
Blizzard Entertainment
Irvine, CA
08.2025 - Current
- Lead global paid social strategy and campaigns for Blizzard (Xbox) franchises: World of Warcraft, Diablo, Overwatch, Hearthstone, Minecraft
- Manage end-to-end campaign activation and optimization across Meta, TikTok, Snapchat, Reddit, and X.
- Partner with Data Engineering to build and implement Conversion API pipelines, improving attribution accuracy, and reducing cost per acquisition.
- Onboard and mentor team members to ensure consistency and expertise.
- Collaborate with creative and analytics teams to maximize ROI.
Associate Activation Specialist, Paid Social
Blizzard Entertainment
Irvine, CA
07.2022 - 08.2025
- Executed global paid social campaigns for major franchises: World of Warcraft, Minecraft, Diablo, Overwatch, and Hearthstone.
- Led the global paid social launch of the AAA title Diablo 4, coordinating cross-functional teams to maximize reach and engagement.
- Developed testing frameworks to improve campaign efficiency and audience engagement.
- Partnered with teams to launch custom programs aligned with franchise goals.
- Delivered actionable insights through performance reporting and data-driven optimization.
Associate, Global Online Marketing & Merchandising
Estee Lauder
Contractor, Remote
11.2021 - 05.2022
- Supported upper-funnel marketing initiatives for global online campaigns and activations.
- Partnered with major brands including La Mer, Bobbi Brown, Estée Lauder, Aveda, and others.
- Assisted with analytics, reporting, and KPI measurement to optimize campaign performance.
- Identified reporting gaps and implemented solutions to improve program effectiveness.
- Built strong relationships with regional and affiliate teams to execute global brand and eCommerce strategies.
Marketing Specialist
Yamibuy
Brea, CA
04.2021 - 08.2021
- Conducted market research to identify trends, and executed innovative campaigns for branding and product launches.
- Managed multi-channel marketing programs to drive engagement and sales.
- Collaborated with key influencers to amplify product promotion, and increase revenue.
Education
Master of Science - Digital Social Media
University of Southern California
Los Angeles, CA12-2020
Bachelor of Arts - Political Science
University of California, Irvine
Irvine, CA06-2018
Skills
- Campaign activation
- Social media strategy
- Performance reporting
- Analytics tools
- Media buying
- Data visualization
- International marketing
Timeline
Activation Specialist, Paid Social
Blizzard Entertainment
08.2025 - Current
Associate Activation Specialist, Paid Social
Blizzard Entertainment
07.2022 - 08.2025
Associate, Global Online Marketing & Merchandising
Estee Lauder
11.2021 - 05.2022
Marketing Specialist
Yamibuy
04.2021 - 08.2021
Master of Science - Digital Social Media
University of Southern California
Bachelor of Arts - Political Science
University of California, Irvine
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