Nora Estrada

Oversaw strategy and execution of paid social media campaigns for ClassPass B2B.

Manage and own the execution of B2B acquisition channels including display, paid social and ABM (strategic account and mid-marketing prospects). Report on KPIs for engagement, leads, MQLs and ROI across all demand gen acquisition channels. Work with Marketing Technology and Operations teams and ad platform tech to build lead pipeline. Test and scale new channels, partner on CRO experiments and work with the Creative teams to deliver effective messaging.

AdTaxi is a digital marketing agency specializing in audience-targeting for local and regional businesses, under Digital First Media. Adtaxi won the 2016 Google Innovators Award for the game-changing optimization platform, Magellan. As a member of the Silicon Valley team, I partnered with both national brands and Central Coast businesses to effectively meet their target goals and KPIs. I am primarily focused on digital strategy for e-commerce, SEO, SEM, display, video, social media, email, and native.

Etna Interactive is a full-service digital medical marketing agency. I oversaw demand generation and capture efforts for clients including plastic surgeons, dermatologists, med spas and wellness businesses. I surpassed monthly revenue goals and effectively supported various digital campaigns including SEO, SEM, social, email and native to drive more quality prospects for my practices.