Summary
Overview
Work History
Skills
Certification
Timeline
Generic
Nora Tobin

Nora Tobin

New York,NY

Summary

Dynamic media personality and global marketing consultant with 12 years of experience in brand storytelling, audience engagement, and high-impact content creation. A sought-after keynote speaker, editorial columnist, and on-air talent, seamlessly blending creativity with business strategy to drive brand growth. As CEO of a sustainable CPG brand, led market expansion and positioned wellness products in luxury hospitality and premium retail outlets. Known for delivering compelling narratives that inspire, educate, and elevate brand experiences across digital, experiential, and live platforms.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Chief Executive Officer

Nora's Naturals
08.2022 - Current
  • Spearheaded the development, formulation, and package design of a wellness-driven product line, including six SKU's
  • Developed go-to-market strategy with the amplification of product across three key categories; DTC, luxury hospitality, private membership clubs
  • Led successful development and implementation of an omnichannel strategy- customer journey mapping, IGC, loyalty program, subscription model

On-Air Personality

NBC News
01.2025 - Current
  • Expert contributor, delivering insightful live segments on trending topics
  • Craft original scripts across lifestyle, mental wellbeing, leadership, professional development
  • Utilize social media platforms to interact with listeners for increased audience participation.

Editorial Columnist

Fast Company
07.2021 - Current
  • Produce monthly thought leadership content on professional performance, biophilic design, and innovation
  • Built relationships with industry leaders, conducting interviews that provided unique insights into current events and trends
  • Optimized columns for search engines, ensuring higher visibility and reach across the digital landscape

Brand Strategist

Four Seasons Hotels and Resorts
10.2019 - Current
  • Creator of Fit For All Seasons content series amplified across digital platforms and in-room channels
  • Development and integration of wellbeing touchpoints throughout the guest experience, including pre-arrival content series, menu design, in-room product curation
  • Host of VIC experiences, domestic and international, driving consistent brand loyalty

Keynote Speaker

Bank of America Merrill Lynch
04.2016 - Current
  • Deliver high-energy, performance-driven keynotes at industry summits, board meetings, executive leadership conferences, President's Circle
  • Fostered an inclusive environment during presentations by addressing diverse perspectives and promoting open dialogue among participants

Strategic Marketing Consultant

United Airlines
08.2020 - 07.2023
  • Produced original series for the in-flight entertainment- writer and host of twelve scripts scaled across 4,000 flights per day, domestic and international
  • Development/on-air talent of influencer campaign, creating a TravelWELL series amplified across social platforms, airline clubs, email marketing
  • Creation of monthly newsletters, segmented into marketing funnels, delivered to over 100 million MileagePlus members

Brand Ambassador

The Ritz-Carlton Hotel Company
01.2016 - 12.2019
  • Producer/host of original content series scaled across digital outlets, in-room television, FitnessOnDemand app
  • Development of Nora Tobin Rejuvenation Retreats with the inclusion of eight-night sailings aboard The Ritz-Carlton Yacht Collection
  • Strategic consultant- menu design, product curation, influencer campaign development

On-Air Talent

Time Inc. | American Media
06.2014 - 05.2018
  • Created and produced editorial and native advertising series for Sports Illustrated, Fortune, InStyle, Travel + Leisure, and Men's Health
  • Monthly Columnist- SHAPE magazine
  • Hosted scripted and unscripted content amplified across print, digital, and social media
  • Hosted VIP events tied to the CMA Awards, New York Fashion Week, US Open, and SHAPE x Reebok Fitness Challenge

Model

Editorial & Commercial
12.2012 - 09.2017
  • Print Campaigns: ESPN Body Issue, Glamour, InStyle, SHAPE, C Magazine, Santa Barbara Magazine
  • Featured in Times Square, Miami Beach, Sunset Blvd, LAX, and Venice Beach
  • Collaborated with Revolve, Stuart Weizmann, AG Jeans, Sodemel Swim, Lovers & Lemons, Roxy/Quiksilver

Brand Strategy

GNC
07.2014 - 06.2016
  • Strategic consultant across the initiative to reposition the brand, emphasizing a female demographic. Development of go-to-market strategy and consumer engagement initiatives
  • Hosted Live WELL campaigns, leading email marketing activations and keynote presentations at high-profile wellness events
  • Collaborated with cross-functional teams to align product messaging with overall brand strategy and marketing goals.

Skills

  • Brand Development & Market Strategy
  • Content Creation & Scriptwriting
  • Public Speaking & Thought Leadership
  • On-Air Hosting & Media Production
  • Experiential & Event Curation
  • Digital & Social Media Storytelling
  • Innovation & Audience Engagement
  • High-Impact Brand Partnerships

Certification

  • Certified Integrative Health Coach, IIN
  • Performance Enhancement Specialist, National Association of Sports Medicine
  • Advanced Rescuer: Helicopter, Cliff, Zodiac
  • Certified Personal Trainer, Certified Yoga Instructor

Timeline

On-Air Personality

NBC News
01.2025 - Current

Chief Executive Officer

Nora's Naturals
08.2022 - Current

Editorial Columnist

Fast Company
07.2021 - Current

Strategic Marketing Consultant

United Airlines
08.2020 - 07.2023

Brand Strategist

Four Seasons Hotels and Resorts
10.2019 - Current

Keynote Speaker

Bank of America Merrill Lynch
04.2016 - Current

Brand Ambassador

The Ritz-Carlton Hotel Company
01.2016 - 12.2019

Brand Strategy

GNC
07.2014 - 06.2016

On-Air Talent

Time Inc. | American Media
06.2014 - 05.2018

Model

Editorial & Commercial
12.2012 - 09.2017

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Nora Tobin