NORA WADE - SCHULTZ
Burbank,CA
Summary
Ambitious sales professional with experience organizing and managing trade shows and events. Outstanding customer service and relationship building skills. Excellent at working under pressure and handling multiple tasks.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Leasing/On-Site Property Manager
PHR-L.A. Mart
07.2017 - Current
- Collect and deposit $2 million in monthly tenant rent
- Enforce policies and procedures to maintain a 1 million square foot property
- Facilitate new leases and onboard new tenants
- Monitor and process lease renewals and terminations
- Negotiate and implement payment plans for tenants in arrears
- Prepare monthly commercial billing and bi-monthly accounts receivable reports
- Coordinate appointments to show the marketed property
- Manage evictions when applicable
- Maintain good tenant relationships
- Create social media posts to market available units in the building
- Manage vendor invoice processing and contract employee payroll
- Coordinate and manage tenant events
Sales Director - LA MART Market Temporaries
PHR LA Mart
07.2017 - Current
- Establish wholesale market Gift and Home trade show temporaries twice a year, after an extended absence
- Apply sales forecasting techniques and strategic planning to verify sales and profitability
- Track exhibit and sponsorship sales using Excel spreadsheets
- Collaborate with outside marketing company, Ripe Media, to create a new, award-winning LA Mart website, registration system, and overhaul social media presence
- Direct marketing activities to promote products and services
- Contact 30+ prospective exhibitors daily by phone and email in response to inquiries and cold calls
- Prospect for clients at competitive trade shows
- Coordinate targeted outreach to buyers in the gift/home/design space
- Coordinate limited media buys with industry publications
- Assisted in the development and implementation of marketing and promotional campaigns for the relaunch of the LA Mart market events
- Managed marketing budgets to ensure optimal use of resources while maintaining financial stability
Sales Manager
Urban Expositions, a Clarion Events Company
07.2014 - 07.2017
- Managed 250 exhibitors in the order writing section of the California Marketplace, a gift & home market which stages twice yearly
- Sold temporary booth space across multiple product categories, yielding over $1.1M in booth and sponsorship revenue
- Negotiated exhibitor contracts and assigned booth space
- Completed data entry and customer support for the trade show hall located at The Reef at the LA Mart
- Prospected competing shows as well as researched industry magazines, cold calls, and internet leads to source new exhibitors
- Reconciled balance dues with the assistance of the Accounting Department
- Floor managed order writing segment during market week, troubleshooting operational and logistical issues
Account Executive
Emerald Expositions
08.2009 - 07.2014
- Proactively sold temporary exhibit space in the Gift & Home segment for bi-annual trade show
- Managed over $2.5M in booth revenue and $120K in sponsorship yearly
- Cultivated relationships with key exhibitors through visits, telephone, and email contact
- Maintained exhibitor database and prospect lists
- Generated customer leads, researched and reported on industry trends, and prospected at competitive trade show events
- Assisted with exhibitor contract preparation for both booth and sponsorship sales
- Administered exhibitor floor plan placements
- Constructed and managed the territory tracking sheets
- Instituted floor plan additions and changes with Operations Department
- Initiated the launch of Gourmet and Licensed Merchandise categories
- Served as 'go-to' person for staff questions pertaining to Operational procedures
- Acted as Floor Manager on show site
Education
Master of Arts - Journalism
Northeastern University
Boston, MABachelor of Arts - English
Wesleyan University
Middletown, CTSkills
- Trade Show Sales
- Achievement-Oriented
- Business networking
- Customer satisfaction
- Commercial Leasing proficiency
- Collaborative Team Member
- MS Windows proficiency
- Yardi Software Application Skills
- Integrity
Certification
Script Supervision for Film/Commercials Certificate, AFI, Los Angeles, CA
Affiliations
- Director's Guild of America, Inc. (DGA), Member, Recipient of DGA award - The Young and the Restless, Kappa Alpha Theta Fraternity, Inc., Member
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Accomplishments
- Collaborated with outside Marketing firm, RIPE Media, in the development of a new LA MART registration system and updated website.
- Used Microsoft Excel to develop LA MART exhibit sales and sponsorship tracking spreadsheets.
Work Preference
Work Type
Full TimeWork Location
RemoteHybridOn-SiteImportant To Me
Work-life balanceFlexible work hoursWork from home optionPaid time offHealthcare benefitsPaid sick leaveCompany CultureCareer advancement401k matchTimeline
Leasing/On-Site Property Manager
PHR-L.A. Mart
07.2017 - Current
Sales Director - LA MART Market Temporaries
PHR LA Mart
07.2017 - Current
Sales Manager
Urban Expositions, a Clarion Events Company
07.2014 - 07.2017
Account Executive
Emerald Expositions
08.2009 - 07.2014
Master of Arts - Journalism
Northeastern University
Bachelor of Arts - English
Wesleyan University
Similar Profiles
Jamari BullockJamari Bullock
Senior Guest Service Agent at Goldkey PHRSenior Guest Service Agent at Goldkey PHR
Aaron ReyesAaron Reyes
Executive Chef at Phr Gold Key ResortsExecutive Chef at Phr Gold Key Resorts
LUIS FERNANDO MORA SANCHEZLUIS FERNANDO MORA SANCHEZ
SAP SuccessFactors Project Leader at GRUPO PHRSAP SuccessFactors Project Leader at GRUPO PHR