Summary
Overview
Work History
Education
Skills
Social Media - Linkedin
Title
Timeline
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Nora Zozaya

Nora Zozaya

Dallas,TX

Summary

Multifaceted and dynamic professional with over 25 years experience with a track record of building stellar work teams that thrive on achieving unprecedented, professional and enterprise goals in the areas of sales, marketing, strategic planning, business development and customer service. Passion and area of expertise lies in creating comprehensive marketing programs for brands and clients interested in connecting with their prospective consumer.

Overview

30
30
years of professional experience

Work History

Agent

New York Life
11.2021 - Current
  • Called prospective clients in market area to explain products offered and qualify leads.
  • Established strong customer relationships, building recommendations and loyalty.
  • Used SalesForce to prepare sales reports containing customer information related to products and services purchased.
  • Advised customers about new products and assisted customers in determining best financial product suited for their specific needs
  • Reviewed and executed confidential documents, contracts and disclosures.
  • Spoke to customers in native language to increase loyalty and establish relationships.
  • Explained features and advantages of the different types of financial products or services to promote sales.

Owner/Principal

First Rock Sand & Gravel LLC
02.2019 - 11.2021
  • Managed all aspects of the financials, including revenue projections, expenses and acquisitions
  • Daily administrative, including truck registrations, dispatch logs & driver logs
  • Recruitment efforts and weekly payroll.

General Sales Manager, KNOR-FM/KBOC-FM/KZZA-FM

Estrella Media
09.2017 - 04.2020
  • Annual budgeting and quarterly forecasting for four stations
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Developed and implemented comprehensive salesperson training program.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.

General Sales Manager, KMVK-FM

CBS Radio
11.2013 - 07.2017
  • Managed all aspects of station financials, including annual planning and budgeting for all station revenue streams which included Local, National, Digital and NTR
  • Daily engagement with AEs and clients became the conduit for the development and implementation of unique, client centric marketing solutions resulting in effective and successful campaigns
  • Built strong sales staffs not only through daily management and weekly reporting, but rather by becoming personally vested in my AEs success by becoming a mentor which allowed me to identify their strengths and weaknesses and provide personalized training to suit their strengths and maximize productivity for the company and a sense of achievement and professional growth for them
  • Developed hyper focus strategy to help achieve revenue goals for corporate and station key initiatives including flagship events and new digital assets
  • Strategic key and target account management crucial to helping AEs grow existing accounts as well as anticipate and better manage attrition
  • Conducted weekly sales meeting, created sales packages, managed radio station inventory and rate card, spent individual time with each AE through weekly one on one's as well as weekly AE/Client meetings
  • Developed unprecedented partnerships with internal programming, events & digital department heads which enabled the creation and implementation of comprehensive on-air promotions which often allowed us to reach the finish line by generating last minute un-forecasted revenue.

VP of Sales, Texas Region

Entravision Communications
12.2010 - 11.2013
  • In addition to my continued NSM duties, I was responsible for managing Dallas' Entravision Radio Rep Firm including all revenue reporting, station market visit management & coordination as well as recruitment for all local positions.

National Sales Manager

Entravision Communications
12.2010 - 11.2013
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Exceeded targets by building, directing, and motivating high-performing sales team.

Local Sales Manager, KAZD-TV

Una Vez Mas TV
11.2008 - 12.2010
  • Responsible for delivering local revenue
  • Recruited & managed sales staff.

Account Executive

Iheartmedia, Clear Channel
05.2005 - 11.2008
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Resolved issues promptly to drive satisfaction and enhance customer service.

Account Executive

Arbitron
05.2002 - 06.2005
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Worked with all major media broadcasts companies in the country
  • Worked with local broadcast associates in the development and acquisition of innovative audience measurement methods
  • Presented, interacted and conducted daily business in native language
  • Educated clients on methodology and data acquisition, including both quantitative and qualitative data in order to increase station revenue

Account Executive

Hispanic Broadcasting Corporation
11.1997 - 07.2002
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Attended networking events to build relationships and identify sales opportunities.
  • Cross-sold products and services to clients to secure additional business and grow revenue streams.

Affiliate Relations Manager

Sports Marketing International (Cadena De Plata)
05.1994 - 11.1995
  • Cadena de Plata is the Dallas Cowboys SL Broadcast Network
  • Recruit radio and television stations to carry the Dallas Cowboys games on their stations
  • Negotiated commercial inventory split
  • Engaged audience/potential consumers from the different markets and connected with our advertisers through compelling marketing ideas and contest execution
  • Build and maintained professional relationships with affiliated station management
  • Maintained relationship and communication with the Dallas Cowboys organization broadcast team for coordination and execution of contesting.


Education

Associates in Business Administration -

Central Texas Commercial College
Dallas, TX

High School Diploma -

L.G. Pinkston
Dallas, TX
05.1990

Skills

  • Marketing Strategy Development
  • Recruitment/Human Resources
  • Sales Reporting
  • Staff Management
  • Business Planning
  • Market Research
  • Proposal Development
  • National Account Management
  • KPI Tracking
  • Solution Selling
  • Sales Team Training
  • Sales Presentations
  • Advanced SalesforceCom User
  • Promotional Sales Events
  • B to B Sales
  • Rapport and Relationship Building
  • Sales Strategy Development
  • Consultative Sales
  • Data Analysis
  • Sales Analysis & Forecasting
  • Research Data Analysis
  • Excellent Client Service
  • Proficient with CNA & Establishing Clients' ROI
  • Customized Marketing Plan Development
  • Outstanding Customer Service
  • Bicultural/Bilingual Spanish-English Fluent
  • Excellent Communication Skills (Written and Oral / English and Spanish)
  • Excellent Presentation Skills
  • Extremely Organized
  • Successful in the Development of Systems and Procedures for Streamlining & Efficiency
  • Strategic Thinker
  • Self-Motivated & Driven to Achieve & Succeed
  • MS Word
  • Excel
  • PowerPoint

Social Media - Linkedin

www.linkedin.com/in/norazozaya

Title

Sales & Marketing

Timeline

Agent

New York Life
11.2021 - Current

Owner/Principal

First Rock Sand & Gravel LLC
02.2019 - 11.2021

General Sales Manager, KNOR-FM/KBOC-FM/KZZA-FM

Estrella Media
09.2017 - 04.2020

General Sales Manager, KMVK-FM

CBS Radio
11.2013 - 07.2017

VP of Sales, Texas Region

Entravision Communications
12.2010 - 11.2013

National Sales Manager

Entravision Communications
12.2010 - 11.2013

Local Sales Manager, KAZD-TV

Una Vez Mas TV
11.2008 - 12.2010

Account Executive

Iheartmedia, Clear Channel
05.2005 - 11.2008

Account Executive

Arbitron
05.2002 - 06.2005

Account Executive

Hispanic Broadcasting Corporation
11.1997 - 07.2002

Affiliate Relations Manager

Sports Marketing International (Cadena De Plata)
05.1994 - 11.1995

Associates in Business Administration -

Central Texas Commercial College

High School Diploma -

L.G. Pinkston

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Nora Zozaya