Norma Mazzarella

Educate prospects on online advertising strategies/concepts that generate a positive ROI, thereby helping improve their digital footprint and online visibility. Drive revenue growth and digital transformation initiatives within the manufacturing industry by leveraging Thomas' full suite of digital marketing solutions. Develop and execute strategic account plans that align with client objectives and result in client success and satisfaction. Build and maintain strong relationships with key decision-makers, C-level executives, and stakeholders across client organizations. Collaborate with internal technical teams to design and implement tailored solutions that meet and exceed client requirements. Achieve and exceed quarterly and annual revenue targets, contributing to the overall success and growth of the team and the organization. Continue to grow pipeline by attending trade shows and networking events to build relationships and identify sales opportunities.

• Consistently within the top 3 in New Business (among 15 Sales Executives)
• Act as a trusted advisor to clients, providing industry insights, thought leadership, and best practices to drive business outcomes resulting in multiple up-sells and cross-sells.

Presented full suite of solutions and services, emphasizing the value proposition and benefits to clients' business goals. Managed a portfolio of manufacturing industry clients, responsible for driving revenue growth and client satisfaction. Developed and executed account strategies to identify new opportunities and expand business with existing clients. Led negotiations and contract discussions, ensuring agreements met both client needs and organizational objectives.

• Secured team’s biggest account just by walking in and asking to speak with President.
• Sold first and largest Agency deal for the West Coast in a 15-rep peer group.
• Grew account base by 30%.
• Trained new sales executives.
• Pioneered growth opportunities by conducting comprehensive research and targeting key decision-makers.
• Oversaw client accounts and all services provided to customers.
• Generated, pursued and converted trade show and cold call leads to enhance revenue.

Identified new business opportunities, conduct client discovery/assessments, and deliver compelling presentations and proposals that articulate the value of Thomas’ digital marketing solutions and services. Strengthened customer relationships with proactive and collaborative approach to managing needs. Attended networking events to build relationships and identify sales opportunities. Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.

• Promoted within 6 months for outstanding sales performance.
• Recognized as the subject matter expert in managing complete conversion from lead generation to revenue creation.
• Executed successful sales strategies to convert leads into customers.
• Serviced accounts and proposed new products and services to maximize revenue.
• Attended networking events to build relationships and identify sales opportunities.
• Ability to make an impact with minimal supervision.