Summary
Overview
Work History
Education
Skills
Timeline
Generic

Norman Scott

Austin

Summary

Influencer Marketing Manager with a proven ability to build and grow strategic partnerships that drive engagement and business results. I have a passion for cultivating authentic communities and a track record of executing high-impact, data-driven campaigns. I've successfully managed multi-million dollar budgets and delivered exceptional ROI, including overseeing a sponsorship program that generated over $4M in revenue with a 13.55x ROAS. My skills include relationship management, contract negotiation, and cross-functional collaboration.


As a longtime player and fan of Dungeons & Dragons and Magic: The Gathering, I've been actively involved in the tabletop community. I have also directed and appeared in several tabletop-themed shows in the Austin area, which has given me firsthand experience in content creation and community engagement.

Overview

12
12
years of professional experience

Work History

Influencer Marketing Manager

Uplift Desk
08.2020 - Current
  • Cultivated and managed long-term relationships with a diverse portfolio of content creators and influencer agencies, building a strong pipeline of collaborations.
  • Oversaw a successful sponsorship program with a Year-to-Date Return on Ad Spend (ROAS) of 13.55, generating more than $4 million in revenue.
  • Drove content strategy by collaborating with internal teams to spearhead product video creation and working with the social media team to shape the company's public image.
  • Led cross-functional coordination for key marketing initiatives at major events like SXSW and RTX, focusing on creator activations, content capture, and professional networking.
  • Negotiated and managed contracts, including a gifting-only plan with creators, which resulted in significant content for social media and advertising campaigns.
  • Managed all program logistics from ideation through execution and reporting, including contract negotiation, product fulfillment, and performance tracking.
  • Managed affiliate program revenue that generated over $11 million in the last year.
  • Fostered a collaborative community among creators to produce compelling content that enhanced brand presence and engagement.

Store Manager

GameStop
09.2013 - 08.2020
  • Fostered a collaborative, customer-focused team culture that enhanced communication, built community, and increased sales.
  • Developed and implemented new training programs to empower team members to act as passionate brand advocates, enhancing customer trust and community rapport.
  • Analyzed sales data and consumer trends to ensure optimal product placement.
  • Oversaw product launch events and community-focused activations for new releases, directly engaging a community of over 100+ passionate fans and elevating brand storytelling.


Education

High School Diploma -

Lehman High School
Kyle, TX
05-2010

Skills

  • Creator Relations & Partnerships: Influencer Sourcing & Vetting, Creator Relationship Management, Community Cultivation, Contract Negotiation, Brand Ambassador Management
  • Campaign & Program Management: Strategic Program Development, ROI & KPI Tracking, Cross-functional Collaboration, Content & Creative Direction, Event Planning & Execution (Virtual & IRL)
  • Technical & Soft Skills: Social Media Fluency (Twitch, YouTube, TikTok, X, Instagram), Data-Driven Insights, Trend Analysis, Exceptional Judgment, Interpersonal Communication, Emotional Intelligence

Timeline

Influencer Marketing Manager

Uplift Desk
08.2020 - Current

Store Manager

GameStop
09.2013 - 08.2020

High School Diploma -

Lehman High School

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