Nothailah Meehan
Wendell,North Carolina
Summary
Experienced media and account management professional with over 15 years of progressive leadership in the advertising industry. Demonstrates expertise in developing strategic programmatic recommendations and driving client/vendor relationship management. Proven track record in leading teams to achieve and surpass objectives through strategic planning and execution. excels in a fast-paced environment, delivering innovative solutions.
Overview
19
19
years of professional experience
Work History
Associate Director, Paid Media
ROI Revolution
Raleigh, NC
05.2023 - Current
- Lead a dynamic Paid Media team of 10, consisting of an SEM Team Lead, Paid Media Strategists/Analysts, and Programmatic Specialists.
- Executive Lead for major agency accounts, serving as an avenue for feedback and enhanced partnerships.
- Spearhead programmatic strategies in new business pitches, leading to successful client acquisitions.
- Collaborate with team members to craft and implement comprehensive strategic development plans.
Team Lead, Programmatic
ROI Revolution
Raleigh, NC
10.2020 - 05.2023
- Established and developed the agency's programmatic offering.
- Worked closely with Marketing to execute a service launch plan.
- Accessed multiple DSP and vendors for agency partnership selection.
- Successfully pitched the service to new and existing clients.
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
Associate Vice President
FWV
Raleigh, NC
10.2017 - 10.2020
- Strategized, planned and oversaw the execution and reconciliation of all paid media accounts including Programmatic, Social, Print, OOH and Broadcast
- Led new business responses for paid media
- Maintained strong client and vendor relationships while meeting campaign objectives and increasing revenue
- In charge of hiring, training and overseeing the media team.
Media Supervisor
Ketchum
Raleigh, NC
01.2016 - 10.2017
- Strategized, planned and oversaw the execution and reconciliation of major paid media accounts including BCBSNC, Hollins University and South State
- Maintained strong client and vendor relationships while meeting campaign objectives and increasing revenue
- Assisted in hiring, training and overseeing the media team.
Media Director
Grafica Group
Morristown, NY
01.2013 - 10.2014
- Oversaw the media department of a privately owned, full-service agency
- Fully integrated planner/buyer (Digital, Social, PPC, Print, Broadcast and
- OH) for major accounts including PSE&G and Summit Medical Group
- Successfully converted heavily traditionally focused clients to digital
- Increased page views and conversions for PSE&G through display, video, mobile, social and paid search advertising
- Obtained above average CTR's for both PSE&G and SMG while increasing branding and awareness
- Increased overall contract sign-ups for PSE&G and patient count for SMG
- Attended various publisher meetings to explore new opportunities
- Regularly attended client meetings to discuss goals, campaign activity and new ventures
- Experienced in working with multimillion-dollar budgets and state RFP's
Senior Digital Media Planner
JL 360
, NJ
04.2010 - 12.2012
- Digital Planner for a variety of clients including 7-Eleven, NJCU, NJPAC, and Mega Brands
- Negotiated pricing with various publishers on client's behalf
- Supplied reporting and analytics of campaign performance to the client along with optimization recommendations
- Explored new publisher and industry opportunities
- Experience with ComScore, Nielsen, Double Click, Mediamind and Kantar.
Regional Media Analyst
News America Marketing
New York, NY
06.2008 - 04.2010
- Responsible for negotiating both corporate and individual newspaper contracts for print advertising
- Collaborated with the media team to compose the semi-annual market list
- Managed billing and kept track of all nuances with specific newspaper contracts
- Served as sales support for various projects, primarily pertaining to how the marketplace would affect the current Market List.
Custom Media Buyer
News America Marketing
New York, NY
06.2007 - 06.2008
- Buyer at one of the largest media and entertainment companies
- Negotiated aggressive rates for print advertising and built custom contracts with various publishers
- Managed daily account issues and assisted in reconciliation.
Asst. Media Buyer
Active International
Pearl River, NY
09.2005 - 06.2007
Nothailah
- Executed buys for both Radio and Television
- Responsible for maintaining campaign reporting, bookings, checking contracts, inputting makegoods, post buys and invoice matching reports
- Built strong relationships through negotiation with various station representatives
- Experience with JDS, Strata, Micro BBM and Micro TV.
Education
B.S - Mass Communications, Audio Arts Production and Film
SUNY Oneonta
Oneonta, New York05.2004
Skills
- Digital Strategy
- Client Relationship Management
- Vendor Negotiation
- Team Collaboration and Leadership
- New Business Development
- Hiring and Training
Timeline
Associate Director, Paid Media
ROI Revolution
05.2023 - Current
Team Lead, Programmatic
ROI Revolution
10.2020 - 05.2023
Associate Vice President
FWV
10.2017 - 10.2020
Media Supervisor
Ketchum
01.2016 - 10.2017
Media Director
Grafica Group
01.2013 - 10.2014
Senior Digital Media Planner
JL 360
04.2010 - 12.2012
Regional Media Analyst
News America Marketing
06.2008 - 04.2010
Custom Media Buyer
News America Marketing
06.2007 - 06.2008
Asst. Media Buyer
Active International
09.2005 - 06.2007
B.S - Mass Communications, Audio Arts Production and Film
SUNY Oneonta
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